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Media Monitoring Newsletter Archives

How PR Can Prepare for Data Security Threats

June 2016 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
June 2016 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
How PR Can Prepare for Data Security Threats
Data breaches remain an on-going security and reputation management issue. Ransomware, an especially insidious kind of data security breach, is spreading. Most any business or not-for-profit organization - large or small - is vulnerable. Businesses must be ready with a comprehensive and flexible cybersecurity crisis management and communications plan. Read More »
Major Changes Ahead for Public Relations Industry, Executives Say
The public relations industry will undergo extensive changes in response to new technology, expansion of new communication channels, and greater use of data analytics, say PR agency and corporate executives. Most PR executives believe that PR can prosper in the new environment. The main challenge will be recruiting talent, followed by adoption of data analytics and development of strategic planning abilities. Read More »
PR Implications: The Fast-Growing News Reach of Social Media
A new survey highlights the continuing growth of Facebook and other social media as news sources. The trend has important implications for the future of journalism and media relations. Instead of merely pitching newspapers in the area, PR will increasingly look to social media for news and feature placements. Read More »
6 Common PR Mistakes Start-ups Must Avoid
Given the limited resources of most start-ups, PR is likely to be the go-to communications strategy to create positive brand awareness and buzz. However, emerging businesses can easily stumble when first introducing their products and meeting the media. Avoiding some common media relations mistakes will help assure out-of-the-gate PR success. Read More »
New Tools Improve Marketing amp;& Measurement on Instagram
Marketers will likely appreciate Instagram's new tools that can help them promote businesses and analyze engagement levels. The new features highlight the Facebook-owned network's aggressive efforts to improve its business services and advertising potential. Read More »
Googles Longer Search Results Give More Room to Finesse Copy & Keywords
Google now allows longer title tags and descriptions in organic search results. The change is significant, SEO experts agree. Content marketers and others have substantially more space to describe their content and entice web searchers to click on their snippets. Introduction of the extended headlines offers an opportune time for organizations to reexamine their SEO and content marketing tactics. Read More »
2016 Internet Trends Report: Key Takeaways for Marketers
Mary Meeker. Photo courtesy of KPCB
In order to assure their continued success, marketers and brand managers must respond to growing and emerging trends described in Mary Meeker's latest Internet Trends Report. Marketers who effectively embrace new technology trends described in the highly acclaimed report will gain a competitive advantage. Read More »
Most Viewed from Previous Issues
The Social Media Measurement Quandary - and Some Solutions
Photo credit: Véronique Debord-Lazaro
New research reveals that almost all marketers desire to measure their social media efforts, but most are unable to do measurement well. Connecting social media campaigns to key business objectives will probably remain challenging, but brands can make headway by tracking the right metrics, hiring analytically talented personnel, and employing first-class social media monitoring and measurement services. Read More »
Checklist: Selecting a Media Monitoring and Measurement Vendor
Finding a media listening and measurement service that meets the organization's needs can be an arduous task. These recommendations from industry experts can you help find a media monitoring and measurement service that meets your organization's PR, marketing and enterprise needs. Read More »
Other Articles to Help You
The Wall Street Journal
Harvard Business Review
McKinsey & Company
Conferences and Webinars
Conference: Content Marketing Summit, June 7 to 8 in Atlanta. Sponsored by PressPage. Standard price $995.
Webinar: The Video Marketing Landscape: What All B2B Marketers Need to Know, June 16 at 2 p.m. Sponsored by Vidyard.
Conference: Insights to Action: Improving PR Performance, June 9 from 8 a.m. to 5 p.m. at the University Club in New York City. Sponsored by the Institute for Public Relations. Individual registration is $895.
Conference: SocialPro, June 20 to 21 at the Bell Harbor Convention Center in Seattle, WA. Presented by Marketing Land. All access conference rate $1,595.
Conference: Integrated Marketing Summit, July 12 to 13 in New York. Presented by Ragan's PR Daily. Standard price $995.
Conference: Social Media & Storytelling Summit at Facebook, July 26-28 at Facebook headquarters in Menlo Park, CA. Presented by Ragan. Standard price $1,395.
Conference: Brand Marketers Summit, Aug. 24 to 27 at the Resort at Squaw Creek. Presented by MediaPost. $2,395 through July 25.
Conference: ClickZ Live, Aug. 29 to 31 at Park Central Hotel, San Francisco. Presented by ClickZ. All-access pass standard rate $1,695.
Conference: Content Marketing World, Sept. 6 to 9 at the FirstMerit Convention Center of Cleveland. Presented by the Content Marketing Institute. All access past $1,965 by May 31.
Conference: Summit on the Future of Communications Measurement and Social Media Measurement Conclave, Oct. 12 to 13 at the Shankhassick Farm, in Durham, NH. Presented by Paine Publishing. $575 before Aug. 1.
Conference: Digital Marketing World Forum, Oct. 18 to 19 at Metropolitan West, New York, $499 by June 3.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Basic registration $1,395 by June 15.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director of Marketing & Communications - Reading Area Community College
Public Relations Faculty - Georgetown University School of Continuing Studies
Communications Lead - Amtrak
Director of Communications - Gould Academy
Public Relations Coordinator - Yerba Buena Center for the Arts
Public Relations Coordinator - Youth Villages
Marketing Positions
Marketing & Communications Director - The Riverbrook Regional YMCA
Marketing & Communications Manager - The New England Center for Children
Marketing Manager - Brighton Center
Communications & Events Manager - United Way of Thurston County
Digital Marketing Specialist - Moog Inc.
Digital Marketing Specialist - Spero Solutions
Quote of the Week
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Muhammed Ali
"The fight is won or lost far away from witnesses—behind the lines, in the gym, and out there on the road, long before I dance under those lights."
Muhammad Ali
"He who is not courageous enough to take risks will accomplish nothing in life."
Muhammad Ali
"Champions are made from something they have deep inside them: a desire, a dream, a vision… They have to have the skill and the will. But the will must be stronger than the skill."
Muhammad Ali
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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47% of PR agency executives expect an extreme or complete change in the industry within 5 years. (Global Communications Report)Tweet this!
44% of businesses lack a crisis communication plan for security breaches. (MIT Technology Review)Tweet this!
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Ted Talks of the Week
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Barry Schwartz
Our Loss of Wisdom

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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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