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Media Monitoring Newsletter Archives

How to Succeed in the Crowded Content Marketing Competition - and Prove It with Media Measurement

June 2016 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
June 2016 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
How to Succeed in the Crowded Content Marketing Competition - and Prove It with Media Measurement
As more companies realize the potential benefits of content marketing, more marketers publish more content. Winning consumers' attention becomes more competitive. Careful media measurement and comprehensive social media listening can identify consumers' hot-button issues that grab their attention. Read More »
Advantageous Alternatives to Advertising Value Equivalencies (AVEs) for Media Measurement
In measuring the value of PR, AVEs remain in use because they are easy to report and understand. However, that doesn't make them accurate or useful. Better-designed and more valid metrics can help PR more effectively measure reaction to and impact of media campaigns, thereby demonstrating PR's value to the organization. Read More »
Noteworthy 2016 AP Stylebook Changes for PR Pros
The 2016 AP Stylebook contains some important changes on word use that warrant the attention of PR professionals. Most news organizations follow the AP Stylebook. Whether you agree with the changes or not, it's imperative to follow AP guidance when submitting news releases and story ideas to news outlets. Read More »
Research Touts Marketing Benefits of Podcasts, but Production Obstacles Limit Adoption
More people are listening to podcasts, research reveals. Podcast listeners have higher-than-average incomes and are a potentially lucrative audience for businesses. Nevertheless, it's crucial for marketers to think carefully about the pros and cons of podcasts before committing to a production schedule. Read More »
The Myth of Print's Demise: Small Newspapers Are Thriving
Despite doom and gloom tales of the end of newspapers, many community newspapers are surviving - and actually thriving. That's important news for PR. Following the accepted process to earned media placements in small daily and weekly newspapers can produce significant reach and impact. Read More »
Investigative Brand Journalism: A New Marketing Strategy
Image source: Guardian Labs
Investigative brand journalism takes brand journalism a step further. The best sponsored-content strategy employs professional journalists, gives content creators wide latitude, and maintains a church-state separation between content creators and the sponsoring brand during the story's development. Read More »
PR, Marketing and Life Lessons from Muhammad Ali
Photo source: Boxing Insider
PR and marketing professionals can learn many lessons from boxing legend Muhammad Ali. Most have nothing to do with boxing. The key lesson: Always remain true to your core values. Ali's ground-breaking media relations and communications methods also apply to today's PR and marketing. Read More »
Snapchat Surpasses Twitter in Popularity but Still Lacks Strong Measurement
Image credit: Barn Images
Snapchat has joined the ranks of the major social media networks and surpassed Twitter in the number of daily active users. That data point may attract marketers, but Snapchat still needs to improve its measurement capabilities to attract substantial marketing and advertising investments from well-known brands. Read More »
Most Viewed from Previous Issues
How PR Can Prepare for Data Security Threats
Data breaches remain an on-going security and reputation management issue. Ransomware, an especially insidious kind of data security breach, is spreading. Most any business or not-for-profit organization - large or small - is vulnerable. Businesses must be ready with a comprehensive and flexible cybersecurity crisis management and communications plan. Read More »
Major Changes Ahead for Public Relations Industry, Executives Say
The public relations industry will undergo extensive changes in response to new technology, expansion of new communication channels, and greater use of data analytics, say PR agency and corporate executives. Most PR executives believe that PR can prosper in the new environment. The main challenge will be recruiting talent, followed by adoption of data analytics and development of strategic planning abilities. Read More »
Other Articles to Help You
Business 2 Community
The New York Times
The Economist
Conferences and Webinars
Webinar Benchmarking: Finding Opportunity Amid Social Media Chaos, June 15 at 1 p.m. Eastern time. Sponsored by WOMMA. Free.
Webinar: The Video Marketing Landscape: What All B2B Marketers Need to Know, June 16 at 2 p.m. Sponsored by Vidyard.
Conference: SocialPro, June 20 to 21 at the Bell Harbor Convention Center in Seattle, WA. Presented by Marketing Land. All access conference rate $1,595.
Conference: Social Media & Storytelling Summit at Facebook, July 26-28 at Facebook headquarters in Menlo Park, CA. Presented by Ragan. Standard price $1,395.
Conference: Brand Marketers Summit, Aug. 24 to 27 at the Resort at Squaw Creek. Presented by MediaPost. $2,395 through July 25.
Conference: ClickZ Live, Aug. 29 to 31 at Park Central Hotel, San Francisco. Presented by ClickZ. All-access pass standard rate $1,695.
Conference: Content Marketing World, Sept. 6 to 9 at the FirstMerit Convention Center of Cleveland. Presented by the Content Marketing Institute.
Conference: Summit on the Future of Communications Measurement and Social Media Measurement Conclave, Oct. 12 to 13 at the Shankhassick Farm, in Durham, NH. Presented by Paine Publishing. $575 before Aug. 1.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Basic registration $1,395 by June 15.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Communications Specialist - University of Michigan
Media & Communications Manager - National Advocates for Pregnant Women
Executive Director for Media Communications - University of Georgia
Director of Investor Relations & Communications - US Geothermal Inc.
Vice President for Communications & Marketing - The Greater Cincinnati Foundation
Director of Communications - Cat Depot
Marketing Positions
Director of Marketing - Virginia Arts Festival
Communications & Marketing Coordinator - University City Children's Center
Director of Marketing - Audacity Factory
Marketing & Communications Manager - The New England Center for Children
Social Media Marketing Manager - The Vanity Box
Chief Marketing Officer - The Bartolotta Restaurants
Quote of the Week
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"Most of the successful people I've known do more listening than talking."
Bernard Baruch
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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More Americans now work for online-only outlets than newspapers. (Bureau of Labor Statistics)Tweet this!
95% of consumers take action to avoid seeing or receiving online ads. (Rapt Media)Tweet this!
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CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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