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Media Monitoring Newsletter Archives

Untapped Benefits of Media Monitoring for Competitive Intelligence

June 2016 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
June 2016 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Untapped Benefits of Media Monitoring for Competitive Intelligence
Competitive intelligence is among the most valuable kinds of data for business decision-making. News and social media monitoring is effective and efficient in gathering information about competitors' marketing strategies and business plans. Read More »
Protect Your Brand against Social Media Fraud
Image credit: Connie Ma
Social media suffers from a global epidemic of fraudulent accounts that serve as outlets to attack corporations and other organizations. PR teams must lead in protecting their companies with comprehensive and timely media monitoring and by working closely with the organization's security experts. Read More »
How to Measure the Impact of Streaming Video in PR, Marketing and Employee Communications
As video becomes an increasingly important PR and marketing strategy, measuring its reach and impact can be challenging. Valid measurement of video programs is necessary to assess success and value - and to adjust video approaches and messaging to improve effectiveness. Read More »
Marketing & PR Benefits of Google+
Though Google+ lost the social media popularity contest to its rivals, the platform offers important marketing benefits. It can be a winner for marketers. Read More »
Is PR Missing its SEO Opportunity?
PR has been slow to press its advantage in optimizing search engine results, providing an opening for SEO agencies to take away their clients. It's not too late for PR agencies and corporate departments to beef up their SEO abilities to provide what today has become a must-have service. Read More »
How Employee Storytelling Can Humanize Content Marketing & PR
Photo credit: Seattle Municipal Archives
Employee storytelling can be a fruitful content marketing strategy. An organization's employees are fertile grounds for brand storytelling ideas. In addition, employee storytelling can humanize the brand in a way that standard marketing approaches cannot. The challenge is to uncover the stories that employees may not know they have. Read More »
Most Viewed from Previous Issues
How to Succeed in the Crowded Content Marketing Competition - and Prove It with Media Measurement
As more companies realize the potential benefits of content marketing, more marketers publish more content. Winning consumers' attention becomes more competitive. Careful media measurement and comprehensive social media listening can identify consumers' hot-button issues that grab their attention. Read More »
Advantageous Alternatives to Advertising Value Equivalencies (AVEs) for Media Measurement
In measuring the value of PR, AVEs remain in use because they are easy to report and understand. However, that doesn't make them accurate or useful. Better-designed and more valid metrics can help PR more effectively measure reaction to and impact of media campaigns, thereby demonstrating PR's value to the organization. Read More »
Other Articles to Help You
Business Insider
Tech Crunch
The New York Times
Conferences and Webinars
Conference: SocialPro, June 20 to 21 at the Bell Harbor Convention Center in Seattle, WA. Presented by Marketing Land. All access conference rate $1,595.
Conference: Social Media & Storytelling Summit at Facebook, July 26-28 at Facebook headquarters in Menlo Park, CA. Presented by Ragan. Standard price $1,395.
Conference: Brand Marketers Summit, Aug. 24 to 27 at the Resort at Squaw Creek. Presented by MediaPost. $2,395 through July 25.
Conference: ClickZ Live, Aug. 29 to 31 at Park Central Hotel, San Francisco. Presented by ClickZ. All-access pass standard rate $1,695.
Conference: Content Marketing World, Sept. 6 to 9 at the FirstMerit Convention Center of Cleveland. Presented by the Content Marketing Institute.
Conference: Summit on the Future of Communications Measurement and Social Media Measurement Conclave, Oct. 13 to 14 at the Shankhassick Farm, in Durham, NH. Presented by Paine Publishing. $575 before Aug. 1.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Full price $1,795.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Associate Director of Communications - Big Ten Conference
Public Relations Director - Heifer International
Director of Communications - MIT Media Lab
Communications Specialist - Smart Grid Consumer Collaborative
Manager of Public Relations & Marketing - KMFA Austin Classical 89.5 FM
Marketing Positions
Account Executive - Business Wire
Chief Marketing Officer - University of Michigan
Marketing Specialist & Alzheimer's Disease Program - University of Wisconsin Foundation
Marketing Manager - Oxford University Press
Social Media Manager - American Kennel Club
Quote of the Week
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"Do not wait to strike till the iron is hot; but make it hot by striking."
William Butler Yeats
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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5% of Twitter accounts are fake. (Twitter)Tweet this!
45% of companies don't use the competitive intelligence they collect for strategic decisions. (Academy of Competitive Intelligence)Tweet this!
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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Phone: 800-461-7353 ~ Email:
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