spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer
spacer cyberalert Nobody Monitors and Measures Media Better top-right-corner
edge margin margin edge
edge spacer spacer margin edge
spacer spacer

Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin spacer
Media Monitoring News
July 2011: Issue 2

Best PR Articles + PR Job Openings & Meetings
spacer
This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  Google + — Most Everything You Need to Know
  Would You Flunk a Social Media Background Check?
  The Story-Telling Power of Photography
  Top Viral Videos — June 2011
  How to Use Your Blog as a Viral Online Publishing Hub
  PRSA Report: Profit Margins Up for PR Agencies
  How to Create a Useful Logo
  7 Twitter Marketing Campaigns to Learn From
  Never Underestimate the Power of Traditional Methods [Media]
  Facebook Marketing Success by Mari Smith
  InfoDoodle: 17 Content Creation Ideas to Inspire You
  The 10 Most Common Website SEO Mistakes
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

spacer
The Ideal Media Monitoring Solution for Multinational Corporations and Agencies
spacer

spacer

Google + — Most Everything You Need to Know

Social Media Today spacer
Google+, announced last week, is Google's attempt to unseat Facebook and Linked-In. Initial reviews and uptake are quite positive. In an article entitled PR and Communications Implications of Google+ (and Other Observations), Shel Holtz offers a comprehensive, well-organized and insightful analysis of the features, advantages, and potential business applications of Google+. Amid the hundreds of articles on G+, it may be the only one PR and marketing folks need to read. If you want to know more, check out 39 Things You Should Know about Google+. But, there's no rush to crank up your G+ presence. According to the Los Angeles Times, G+ is designed for individual users and Google asks businesses to stay out of Google+ — for now. Should you comply? Google says businesses and brands will be summarily kicked out if they don't. As everyone knows from SEO experiences, it's not good idea to get on the bad side of Google.

Would You Flunk a Social Media Background Check?

Gizmodo spacer
Gizmodo ran social media background checks on six of its employees. The author flunked — and challenges you to determine Would You Flunk a Social Media Background Check?. First, check your own name. Have you ever exhibited aggressive or violent acts or assertions, unlawful activity, discriminatory activity (for example, making racist statements), and sexually explicit activity on social media? Then, check your business name and brand names. Is there a trail of evidence that you make a prospect think twice about doing business with you? Just run the names through multiple search engines including social media search engines — and look deep into the results.

The Story-Telling Power of Photography

T.E.D. Conference spacer
National Geographic is the unquestioned leader in use of powerful photography. In this video presentation at the T.E.D Conference, its photo editor David Griffin provides insight into The Story-Telling Power of Photography. Understanding the magazine's formula for choosing and using photographs can boost the visual narrative skills of most any communicator . Pay particular attention to the notion of "flashbulb memory" early in the presentation.

Top Viral Videos — June 2011

Marketing Charts spacer
Viewing and assessing successful online videos such as Top Viral Videos — June 2011 can help generate ideas and approaches for your own successful video. Most every one is from a major corporation.

How to Use Your Blog as a Viral Online Publishing Hub

JeffBullas.com spacer
How to Use Your Blog as a Viral Online Publishing Hub could be better titled How to Make Your Blog Content Spread through re-publishing and promotion.

PRSA Report: Profit Margins Up for PR Agencies

Public Relations Tactics spacer
Profitability among U.S. PR agencies rose to 15.6 percent of revenues in 2010. The results come from consulting firm StevensGouldPincus' annual Best Practices Benchmarking Survey, which analyzed data from more than 100 prominent U.S. agencies. Profit Margine Up for PR Agencies summarizes the results and includes average monthly fee based on size of agency.

How to Create a Useful Logo

DamnIWish.comn spacer
Well, maybe it's not really How to Create a Useful Logo, so much as it tells how to test if the logo is useful in today's multiple media. In his typically succinct style, Andy Sernovitz offers quite good tests of a useful logo design.

7 Twitter Marketing Campaigns to Learn From

Mashable spacer
What are the winning strategies for Twitter marketing campaigns? Notwithstanding the awkward title, 7 Twitter Marketing Campaigns to Learn From offers up solid guidance by analyzing successful approaches from American Airlines, Network Solutions (the major domain registration service), IBM and UNICEF.

Never Underestimate the Power of Traditional Methods [Media]

Destination CRM spacer
With all the hype about and energy being put into social media, some companies are downplaying traditional media. Pepsi tried it and learned that social media alone cannot carry a major brand. Never Underestimate the Power of Traditional Methods — equate "methods" with "media" — poses a series of "would you rather" questions to underscore the continued importance of mainstream media. Question #1: Would you rather be quoted in Mashable or The New York Times? Bottom line: Traditional media still carry more weight and have greater reach than social media; social media cannot replace traditional media in most marketing and PR campaigns.

Facebook Marketing Success by Mari Smith

SlideShare spacer
In this 53-slide presentation titled Facebook Marketing Success, Mari Smith outlines a "proven 7-step formula for growing your business on the World's #1 social network". Mostly a beginner's guide, it's a solid look at effective approaches to employ Facebook (and other social networks) in marketing campaigns with some useful tidbits for more advanced users.

InfoDoodle: 17 Content Creation Ideas to Inspire You

Marketing Profs spacer
There are times when even the most prolific writers come up dry. That's the time to turn to the fun InfoDoodle 17 Content Creation Ideas to Inspire You. Many of the approaches are standard PR and marketing boilerplate — but in a pinch they can fill the empty space and be worthwhile for your readers.

The 10 Most Common Website SEO Mistakes

iMedia Connection spacer
Almost by definition The 10 Most Common Website SEO Mistakes is a primer — but it's remarkable how many so-called experts make these common mistakes in website search engine optimization. Worth a review just in case your website is among the guilty ones.


spacer
Try Our No-Risk F.r.e.e Trial
spacer

spacer

PR Meetings, Seminars, White Papers

spacer
F.R.E.E. WebinarAdvertising in 95 Characters or Less — PPC Tips & Tricks, sponsored by SES, will be held on July 26 starting at 1pm ET.

WorkshopHow-To Social Media for PR Boot Camp, sponsored by Ragan Communications, will be held August 12 in Chicago, IL. The cost to attend for members is $445 and the cost for non-members is $545.

MeetingSearch Marketing Expo - SMX East 2011, will be held September 13-15 in New York, NY. The cost to attend is $1,295 if you register before July 16.

MeetingEmployee Communications, PR and Social Media Summit, sponsored by Ragan Communications, will be held September 14-16 in Redmond, Wa. The cost to attend is $945 for members and $1,195 for non-members.

MeetingNorth American Summit on Public Relations Measurement, sponsored by PRSA, will be September 18-20 in Philadelphia, Pa. The cost to attend is $995, if you register before July 1.

MeetingThird Annual Health Care Social Media Summit, sponsored by Ragan Communications, will be held October 17-19 in Rochester, MN. The cost to attend is $945 for members and $1,195 for non-members.

MeetingB2B Summit 2011, sponsored by MarketingSherpa, will be held September 26-27 in Boston OR October 24-25 in San Francisco. The cost to attend is $2,190.

MeetingHow to measure internal and external communication programs, sponsored by Ragan Communications, will be held October 3 in Dallas, TX. The cost to attend is $345 for members; and $395 for non-members.

MeetingCommunications Your Company Story 7#8212; Inside and Out, sponsored by Ragan Communications, will be held October 3-5 in Dallas, TX. The cost to attend for members is $1,045 and the cost for non-member is $1,295.

MeetingCorporate Writers & Editors Conference, sponsored by Ragan Communications, will be held October 12 in Chicago, IL. The cost to attend for members is $595 and the cost for non-members is $745.

MeetingPRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members.

MeetingBest Practices in Public Relations Conference, sponsored by Ragan Communications, will be held November 30 - December 1 in Washington, DC. The cost to attend for members is $595 and the cost for non-members is $745.


spacer
Download Media Monitoring: The Complete Guide
spacer

PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

spacer

spacer

Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


spacer
rule
rule spacer rule
rule spacer spacer
NEWS MONITORING
spacer rule
rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
spacer rule spacer
CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
spacer rule
rule spacer rule spacer rule
rule
rule spacer rule
rule spacer spacer
ONLINE SOCIAL MEDIA MONITORING
spacer rule
rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
spacer rule spacer
CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
spacer rule
rule spacer rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
spacer rule spacer
Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
spacer rule
rule spacer rule spacer rule
rule
spacer

Today's Best Media Monitoring Value

spacer
No per clip fees. No annual contract required.
spacer
Get Better Results Than Doing It Yourself —
And Rid Yourself of a Tiresome Chore.
spacer
Click Here Now for Your No-Risk 14-Day Free Trial!
right margin right edge page shadow
spacer
No credit card required or requested.

©Copyright 2011, CyberAlert LLC All Rights Reserved.
Foot of Broad St., Stratford, CT. 06615
Phone: 800-461-7353
spacer
spacer
spacer
Follow Us
spacer
Customer Service 1-800-461-7353

spacer
Subscribe to Media Monitoring News
rule spacer spacer
First Namespacer
Last Namespacer
Emailspacer
spacer
spacer
spacer
 Check to UNsubscribe                
spacer rule
bottom rule
spacer
Monthly newsletter is free to anyone interested in the latest news about Media Monitoring & Measurement. Information you provide is strictly confidential. We won't rent or sell your information.
spacer edge
spacer spacer spacer
top rule
side rule side margin margin side margin side rule
side rule side margin
Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

Media Monitoring Services: |  Online News Monitoring |  Print Monitoring/Clipping |  Broadcast Monitoring |  Social Media Monitoring Worldwide News Feed |  Executive News Briefing |  Industry Topics |  Social Video Monitoring |  Twitter Monitoring |  Facebook Monitoring |  Blog Monitoring |  TV News Monitoring |  Message Board Monitoring |  Consumer Discussion Monitoring |  Media Monitoring Dashboard |  Omnibus News | 

Media Measurement Services: |  Media Measurement |  PR & Publicity Measurement |  Press Release Tracking |  Social Media Measurement & Analysis |  Media Measurement Dashboard | 

Special Features & Services: |  Monitoring with Human Editing |  Rush Delivery |  Important Stories Filter |  Same Story Exclusion Filter |  Clip Analysis for Measurement | 

Resources: |  Press Room/Media Releases |  Media Monitoring Newsletter |  CyberAlert Blog |  Media Monitoring Applications |  White Papers |  Success Stories |  PR Job Opportunities |  FAQ | 

Policies: |  Service Terms |  Privacy Policy |  Plans & Pricing | 
rule Contact Us:

CyberAlert LLC
Foot of Broad St.
Stratford, CT 06615
Phone: 203-375-7200
800-461-7353
Fax: 203-612-6942
Email: sales@cyberalert.com
info@cyberalert.com
Skype: CyberAlert.Inc

side margin side rule
side rule side margin margin side margin side rule
bottom rule
spacer
margin edge
edge margin CyberAlert.com
©Copyright 1999- CyberAlert LLC All Rights Reserved.

margin edge
bottom edge