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Media Monitoring News Archives

The Value of Media Monitoring Beyond PR

July 2014 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
July 2014 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

The Value of Media Monitoring Beyond PR

CyberAlert
The Value of Media Monitoring Beyond PR ffffff
The benefits of media monitoring stretch beyond PR into many corporate functions. To unlock media monitoring's full value, organizations need to adopt an enterprise-wide solution that can improve the performance of multiple departments. The most efficient and inexpensive way to obtain company-wide benefits from media monitoring is an integrated solution that can be customized to the needs of different corporate functions, divisions and localities. Read More »
Public Relations

How to Measure Public Relations ROI and Other PR Activities

Shift Communications
How to Measure Public Relations ROI and Other PR Activities ffffff
Those struggling with PR measurement may be measuring the wrong thing, according to Christopher Penn. The core value of PR is to generate and grow audiences — so PR must focus its measurement efforts solely on performance results in building audiences. We've shared Penn's formula to measure the ROI of PR, as well as other methods for measuring PR's activities. Read More »

10 Sales Techniques PR Can Use to Land Clients

CyberAlert
10 Sales Techniques PR Can Use to Land Clients ffffff
Courtesy of Mark Moz
Whether selling pitches to reporters or selling agency services to prospective clients, public relations pros often use the power of persuasion and selling techniques to earn placements or win new business. Learning effective sales tactics can help secure coverage or land a new PR client. We've assembled some of the best sales advice and tactics relevant to selling PR services. Read More »

9 Tips for Building Media Relations at Company Events and Industry Conferences

CyberAlert / Women in PR
9 Tips for Building Media Relations at Company Events and Industry Conferences ffffff
Company events such as developers' conferences offer important PR opportunities to boost visibility and develop long-term relationships with influential journalists and bloggers. We've summarized some of the best advice for hosting journalists at company events to score positive press coverage and build lasting media relationships. Read More »

Major Problems with the Press Release, and How to Fix Them

Media Bistro
Major Problems with the Press Release, and How to Fix Them ffffff
Many PR pros repeat the same mistakes in their press releases and, as a result, miss coverage opportunities for their clients. Shawn Paul Wood outlines some of these errors — including "relying on press release distribution services" and "assuming the media will copy and paste your release." In highlighting the common press release mistakes, we also offer solutions. Read More »

How to Write Headlines that Stick and Shine

Boag World / Steam Feed / Sendible
How to Write Headlines that Stick and Shine ffffff
Link bait headlines are counterproductive for business communications. A good headline describes an article's key findings in clear language. It does NOT mislead readers with exaggerations. PR and marketing content creators should consider using these headline writing tips to create a headline that "sticks" and "shines." Read More »

25 Writing Tips to Sharpen PR and Marketing Copy during Summer

CyberAlert
25 Writing Tips to Sharpen PR and Marketing Copy during Summer ffffff
For whatever reasons, the quality of writing in PR and content marketing tends to deteriorate during summer. This collection of business writing tips is good for all seasons, but especially handy during summer doldrums to keep copy sharp. Read More »
Marketing& Social Media

Brands Are Doing Social Media Wrong, Says Gallup Study

Gallup / Wall Street Journal
Brands Are Doing Social Media Wrong, Says Gallup Study ffffff
A Gallup survey found most consumers (62%) tune out brand-related social media content completely. Many companies incorrectly assume that when they gain new followers, those consumers will welcome them into their social lives. Instead, hard sells on social media turn away new consumers. If companies want to acquire new customers on social media, they must engage with their existing customers and inspire them to advocate for the company or brand. Read More »

Twitter GIFs: The New, New Thing for Brands to Grab Attention

CyberAlert
Twitter now supports GIFs, giving marketers a new visual tool to engage visitors. With GIFs, you can make anything into a looping video, including famous movie scenes, news clips and computer animations. Check out some of the ways brands are getting creative with GIFs on Twitter. Read More »

12 Advanced LinkedIn Tips for B2B Marketers

Ragan.com / Entrepreneur / Mashable / Social Media Today
Amazon Fire Phone: Bad News for Competing Retailers and Consumer Privacy ffffff
Courtesy of Esther Vargas
LinkedIn's network of business professionals is the near-perfect target audience for B2B companies. It's critical that B2Bs have a strong LinkedIn presence, both on the company page and in the profiles of employees. These tips go beyond basics and explain how marketers can use LinkedIn to create more sales opportunities for their brands. Read More »

Using Nostalgia Marketing to Stimulate Audience Emotion

Adrienne Erin
Using Nostalgia Marketing to Stimulate Audience Emotion ffffff
Many brands are now hanging their marketing hats on nostalgia to connect emotionally with consumers. Nostalgia marketing involves tapping into a person's fondest memories and using them to trigger desired reactions in the present. Learn how other companies are using nostalgia marketing to their benefit. Read More »

Google's New Knowledge Graph Feature: Good or Bad for Bloggers?

Search Engine Land
This month, Google expanded its Knowledge Graph by answering "how-to" questions in a step-by-step format. The answers appear at the top of search results. While this could be an opportunity for bloggers to get content to the top of search rankings, it may also discourage readers from visiting web pages — since the answer to their question is all on Google. Read More »
More Articles We Like
Conferences and Webinars
Webinar: 3 Steps to Creating Exponential Growth Using Referral Campaigns, hosted by KISSmetrics, will be held July 3.
Social Fresh East 2014, hosted by Social Fresh, will be held July 16 in Orlando, Fla. The cost to attend is $897.
Brand Journalism and Content Marketing Conference, hosted by LinkedIn, will be held July 24 in Mountain View, CA. The cost to attend is $845 for Ragan members and $995 for non-members.
SearchLove Conference, hosted by Distilled, will be held Sept. 11 in San Diego, CA. The cost to attend is $999.
SMX East 2014, presented by Search Marketing Expo, will be held Sept. 30 in New York, N.Y. The cost to attend is $1,595.
PRSA International Conference, hosted by the Public Relations Society of America, will be held Oct. 12 in Washington, D.C. The cost to attend is $1,195 for members and $1,495 for non-members.
White Papers and eBooks
Smart Marketer Vol. 1: Brand Protection. Turn. Learn the best way to keep your brand safe while running a cost-effective campaign, and how to maximize reach and scale while avoiding undesirable contexts.
How to Use Social Media to Guide Customers through the Sales Funnel. Rignite. Social media can generate sales if you focus your efforts in the right direction. Discover tactics you can use to turn followers into dollars.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"Celebrate what you've accomplished, but raise the bar a little higher each time you succeed."
Mia Hamm, American soccer player
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Quotes of the Week
Media Monitoring Hat Trick 3-for-1 ad
Factoids of the Week
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88% of B2B marketers cite email as the most effective lead generation tactic. (Circle Research)Tweet this!
55% of interactions between brands and consumers on Twitter are positive. (Converseon)Tweet this!
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Factoids of the Week
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Media Monitoring 2014:
The Ultimate Guide
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Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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Netpinions - Consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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BlogSquirrel - Blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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CyberAlert TV - Broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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CyberAlert VDO - Monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Services
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Phone: 800-461-7353 ~ Email: Info@CyberAlert.com
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