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Media Monitoring News Archives

PR Recipe: The Press Release That Journalists Will Eat Up

July 2014 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
July 2014 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

PR Recipe: The Press Release That Journalists Will Eat Up

WordStream / Ishmael's Corner / Prezly
PR Recipe: The Press Release That Journalists Will Eat Up ffffff
A press release requires all the right ingredients to satisfy the media's appetite. Leave out one ingredient, and it will go right into the trash can. A handful of public relations articles last week offered in-depth advice about the different ingredients involved in writing and pitching press releases. We've summarized the tips so you can have the full recipe to a "delicious" press release. Read More »
Public Relations

Social Journalism: How PR Can Gain Credibility and Influence

SOS Ventures
Social Journalism: How PR Can Gain Credibility and Influence ffffff
The media now turns to crowd-sourced news on social media for witnesses, photos and other materials. The growth of social journalism presents a new opportunity for public relations to earn media placements and make news without going through journalists or editors. Read More »

Creating a Social Media Policy That Protects the Corporate Reputation (and Doesn't Infringe Employee Rights)

American Express OPEN Forum / Bloomberg BNA
Creating a Social Media Policy That Protects the Corporate Reputation ffffff
Without a social media policy, both the company and its employees can run into trouble. Well-conceived and implemented social media policies are more than just a list of what not to post on social media. Employers must find a balance between rules that will protect the corporate reputation and still meet the National Labor Relations Board's standards. Read More »

PR Pros: SEO Isn't as Scary as You Think

Search Engine Journal / Search Engine Watch
PR Pros: SEO Isnt as Scary as You Think ffffff
Keyword research, metadata and link-building seem like they come with a steep learning curve. But PR pros don't need to be SEO wizards to build links and drive traffic. SEO tactics depend on PR writing and relationship-building skills. We demonstrate how PR can use familiar methods, like Wikipedia, Quora and guest blogging, for search engine optimization. Read More »

Walmart Response Demonstrates How PR Should Pick Its Battles

CyberAlert
Walmart Response Demonstrates How PR Should Pick Its Battles ffffff
Courtesy of Mike Mozart
David Tovar, VP of Walmart's corporate communications, responded to a New York Times opinion column that criticized the retail giant. While some say Tovar's response was too cheeky and even misleading, we say it was a bold PR move that paid off. Read more to find out why. Read More »

Survey Tells PR Pros What Publishers Want

Fractl
Survey TellsPR Pros What Publishers Want ffffff
Courtesy of Mike Mozart
Public relations professionals outnumber employed journalists by almost 5:1. Fractl conducted a survey of 500 publishers to learn how PR can increase its "noise:value" ratio. Here are some of the most important questions and answers in the survey that help guide PR professionals in contacting, pitching, and working with media sources. Read More »

Crisis PR Needs Proactive and Reactive Plans

CMS Wire / The Buzz Bin
Crisis PR Needs Proactive and Reactive Plans ffffff
Courtesy of Melissa J
Reputation management requires PR pros to address crisis situations both proactively and reactively. Media monitoring can be used both before and during aPR crisis to enable PR to identify the early warning signs and manage issues effectively. Read More »
Marketing& Social Media

3 Proven B2B Marketing Techniques That Increase Sales and Attract More Clients

Product2Market / WordStream
3 Proven B2B Marketing Techniques That Increase Sales and Attract More Clients ffffff
Courtesy of Tax Credits
B2B sales often involve several decision makers and can take weeks or even months to close. B2B marketers must assure potential buyers they're making the best purchase possible and be able to explain how the product will show a significant ROI for the business. Read More »

9 Ways to Motivate Employees to Blog

LinkedIn
9 Ways to Motivate Employees to Blog ffffff
Company and brand blogs offer much more value when the articles include insights and perspectives from people with expertise on different subjects. Many employees have extraordinary expertise to share. Unfortunately, it's often difficult to get employees interested in blogging. In a LinkedIn discussion, business professionals share their secrets on how they motivate staff to write articles for the corporate blog. Read More »

Lead Generation Tip: Get Rid of Your Contact Form

Entrepreneur / Get Spokal
Lead Generation Tip: Get Rid of Your Contact Form ffffff
Imagine a consumer's frustration wanting to speak with a company representative right away…and being instructed to fill out a form first. Contact forms drive away potential customers and could be losing your business sales. With these tips about contact pages, businesses can improve lead generation and customer satisfaction. Read More »

How to Create Social Media Contests That Win Customers

Vertical Response / Social Media Examiner
How to Create Social Media Contests That Win Customers ffffff
Social media contests are highly effective at driving engagement, increasing brand awareness and creating a loyal audience. To achieve these benefits, marketers must understand whom they're targeting, how they'll attract fans and the social media platform(s) that are best for the job. We've assembled tips for developing social media contests and examples of contests that proved successful for brands. Read More »

Are Retweets Endorsements? Yes, Say NPR and AP

Jim Romenesko / Poynter
Are Retweets Endorsements? Yes, Say NPR and AP ffffff
Courtesy of David Berkowitz
"RTs do not equal endorsements." That disclaimer on Twitter profiles is not enough to declare non-endorsement, says National Public Radio (NPR) — especially since the disclaimer does not appear on the retweet itself. Surprisingly, not all major publications agree with this: The New York Times lacks a formal social media policy, claiming it frees journalists to embrace and "get comfortable with" social media. Read More »

Using Integrated Marketing Measurement to Make Better Decisions

McKinsey & Company
Using Integrated Marketing Measurement to Make Better Decisions ffffff
An integrated marketing measurement approach is essential to uncover meaningful insights and drive growth, reports McKinsey & Company. According to McKinsey studies, the greatest returns come when marketers use measurement approaches jointly. Integrated measurement reduces biases in any one measurement method and enables leaders to identify which activities produce the best return. Read More »
More Articles We Like
Conferences and Webinars
Webinar: Top 5 Avoidable Holiday Mistakes of eCommerce, hosted by Compuware, will be held July 17.
Webinar: Mobile Commerce Trends, hosted by eMarketer, will be held July 24.
Webinar: How to Get the Most Out of Your Email Campaign, hosted by Direct Marketing News, will be held July 29.
Brand Journalism and Content Marketing Conference, hosted by LinkedIn, will be held July 24 in Mountain View, CA. The cost to attend is $845 for Ragan members and $995 for non-members.
The PR Week Conference: Good Business Better Business, hosted by PR Week, will be held Sept. 16 in New York, NY. The cost to attend is $850.
Food, Beverage & Hospitality Social Media Marketing Summit & Roundtables, hosted by Business Development Institute and PR Newswire, will be held Sept. 17 in New York, NY. The cost to attend is $195.
PRSA International Conference, hosted by the Public Relations Society of America, will be held Oct. 12 in Washington, D.C. The cost to attend is $1,195 for members and $1,495 for non-members.
White Papers and eBooks
Enterprise PPC Campaign Management Platforms 2014: A Marketer's Guide. Digital Marketing Depot. Learn about the latest trends, opportunities and challenges facing the PPC campaign management platforms.
Three Converged Media Campaigns Worth Emulating. Spredfast. An outline of how brand campaigns strengthened owned media to generate earned media, building an engaging relationship between the brands and their customers.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"When you have exhausted all possibilities, remember this: you haven't."
Thomas Edison
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Quotes of the Week
Share Your Success Stories
Factoids of the Week
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55% of consumers share their purchases socially on Facebook, Twitter, Pinterest and other social sites. (comScore)Tweet this!
Publishers who use infographics grow traffic an average of 12% more than those who don't. (Customer Magnetism)Tweet this!
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Factoids of the Week
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Media Monitoring 2014:
The Ultimate Guide
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Services
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BlogSquirrel - Blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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CyberAlert TV - Broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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CyberAlert VDO - Monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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