spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer
spacer cyberalert Nobody Monitors and Measures Media Better top-right-corner
edge margin margin edge
edge spacer spacer margin edge
spacer spacer

Media Monitoring News Archives

Content Marketing Measurement in 5 Easy Steps

July 2014 Issue #4

spacer spacer spacer spacer spacer spacer spacer spacer spacer
Share
Web version
CyberAlert: Nobody Monitors and Measures the Media Better
July 2014 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
cc0000 spacer
cc0000
cc0000 ffffff
Featured Article

Content Marketing Measurement in 5 Easy Steps

Content Marketing Institute / Econsultancy / TopRank Blog / ExactTarget
Content Marketing Measurement in 5 Easy Steps ffffff
Measurement is the only way to determine whether your content marketing efforts are really working. But how do you define what's "working" for a marketing strategy? According to Cathy McPhillips, measurements should show that your content marketing activities support both your marketing and business goals. The golden rule: measure KPIs; don't measure just for the sake of measurement. Read More »
Public Relations

'Reporter' Listed among Most Endangered Jobs. Good News or Bad News for PR?

CareerCast / Muck Rack
Reporters Listed among Most Endangered Jobs. Good News or Bad News for PR? ffffff
Newspaper reporters will soon join dinosaurs on the extinct list, according to CareerCast. Fewer reporters could result in more opportunities for PR people to publish news directly. Or, it could create more competition in the PR field as underpaid and laid-off journalists move into public relations positions. Read More »

14 Lesser-Known Ways to Amplify Your PR Agency Online

CyberAlert
14 Lesser-Known Ways to Amplify Your PR Agency Online ffffff
Courtesy of Stuart Miles via Free Digital Photos
By utilizing multiple communications channels, PR agencies can reach prospects exactly where they are, in the channel they prefer. In this article, we explore earned, owned and paid media tactics to grow a PR agency. We've skipped the obvious tips like "pitch an article to a journalist" and focused instead on lesser-known PR and marketing tactics. Read More »

5 Signs It's Time to Switch PR Firms

PR Daily
5 Signs Its Time to Switch PR Firms ffffff
Sometimes, the relationship between a client company and its PR agency doesn't work out because of miscommunication. Other times, the agency just can't meet the client's needs and expectations. Whatever the case, it's helpful for businesses and agencies to understand the warning signs of a failing relationship. Here are some of the telltale signals. Read More »

Revenge of the Customer: Comcast Call Debacle Prompts 3 Important PR Lessons

CyberAlert
Revenge of the Customer: Comcast Call Prompts 3 Important PR Lessons ffffff
Courtesy of MarvelousRoland
Today's technology enables customers to punish companies by venting their frustrations in a worldwide spotlight…and customers don't hesitate to do so. To maintain their reputations, companies must address customer concerns quickly and effectively — or risk being put in the Internet hot seat like Comcast. Read More »

Survey Reveals Growing Importance of Online Reviews for Local Businesses

BrightLocal
Survey Reveals Growing Importance of Online Reviews for Local Businesses ffffff
Courtesy of BrightLocal
Local consumers are placing more trust in online reviews than ever before. According to a BrightLocal survey, 88% of consumers trust online reviews as much as personal recommendations. The survey findings, which include responses from more than 2,000 participants, serve as guidance for PR pros and local business owners who manage company reputation. Read More »

How to Tell the Internet to "Forget" Content

Vertical Leap
How to Tell the Internet to Forget Content ffffff
There are methods aside from Europe's "right to be forgotten" that businesses can use to control what people see and say about them online. Jack Cooper shares instances where it may be appropriate to block search robots and fix content errors. The tips can help you delete or fix old or irrelevant content, or to prevent search engines from indexing web pages you want to keep hidden. Read More »
Marketing& Social Media

3 Proven B2B Marketing Techniques That Increase Sales and Attract More Clients

Conversion XL / Unbounce / Quicksprout / Buffer / MailChimp
The Complete Guide to Headline Writing for Blogs, Conversion Pages and Email ffffff
Courtesy of Kaushik Narasimhan
Effective headline writing techniques vary depending on the content, application and desired outcome. We've assembled some of the best headline writing tips and categorized them by the type of content with which they work best. Read More »

10 Graphics Creation Tools for Artistically-Challenged Bloggers

Creative Bloq
10 Graphics Creation Tools for Artistically-Challenged Bloggers ffffff
Visual content dominates the Internet. However, not all bloggers and content marketers are blessed with visual design skills. We've shared a list of design tools bloggers can use to add infographics, charts and images to give content a creative boost. Read More »

SlideShare: It's Time to Wake the Sleeping Giant of Content Marketing

Forbes / Business2Community / TED Blog
SlideShare: Its Time to Wake the Sleeping Giant of Content Marketing ffffff
While some marketers use SlideShare, the platform is still vastly underutilized in content marketing. That's a shame, because SlideShare has grown more powerful with the development of image-based social media platforms and consumers' pressing demands for multimedia content. Here are some tips and best practices to create stronger content on the SlideShare platform. Read More »

6 Social Media Engagement Tips Shared by NYIABC Panelists

CyberAlert
6 Social Media Engagement Tips Shared by NYIABC Panelists ffffff
Many brands are getting by with a "good enough" social media strategy when they could be doing much more to build their following and drive sales. A panel at New York IABC recently addressed the major challenges facing social media managers and offered methods to enhance company social media strategies. Read More »

LinkedIn: Social Media Success Starts with Employee Engagement

LinkedIn
LinkedIn: Social Media Success Starts with Employee Engagement ffffff
The most socially engaged companies empower employees to be brand ambassadors, according to a LinkedIn report that names the Top 25 Most Socially Engaged Companies. The report identifies the qualities of the most socially engaged companies on LinkedIn, attributing their social success and business performance to employee engagement. Read More »

Brands Love Native Advertising, But What about Consumers?

AdAge / Contently
Brands Love Native Advertising, But What about Consumers? ffffff
With native advertising (i.e. sponsored content) driving high share rates and page views, brands and marketers have every reason to love it. Those statistics also indicate that consumers love native ads, too. But just because readers consume and share content doesn't mean they trust it. A survey by Contently reveals that two-thirds of readers have felt deceived upon realizing content was sponsored. Read More »
More Articles We Like

The Best Way to Make Up after Any Argument

The Wall Street Journal

5 Things to Do to Avoid Passing on Fake News on Social Media

Awesomely Luvvie

The Huge List of 127 Marketing Tools

TrackMaven

Cutting the High Cost of Digital Living

The New York Times
Quick Thought ffffff

Quick Thought #16:
RE2PECT Tribute Salutes Derek Jeter

I loved the "RE2PECT" tribute to Derek Jeter aired during baseball's All-Star Game, sponsored by Nike's Jordan brand. You can enjoy it here.
It's such a simple idea, but brilliant in both its conception and execution.
I wonder how many meetings it took to formulate the idea. I wonder how many iterations of the basic idea there were.
As a Connecticut resident and Yankees fan, I have enjoyed and admired Derek Jeter throughout his career. He is among the handful of athletes who deserve such a tribute.
Bravo Nike! Bravo Derek!
Conferences and Webinars
Webinar: How to Make Google Fall in Love with You, hosted by Target Marketing, will be held July 29.
Webinar: How to Craft the Ideal Content Strategy for Your Facebook Page, presented by Richard Beeson, will be held July 30.
Webinar: Visual Trends to Drive Your Content Marketing, presented by Lindsay Morris, will be held Aug. 19.
eTail East 2014, presented by eTail, will be held Aug. 11 in Philadelphia, PA. The cost to attend is $1,999.
Content Marketing World 2014, presented by Content Marketing Institute, will be held Sept. 8 in Cleveland, OH. The cost to attend is $1,295.
The PR Week Conference: Good Business Better Business, hosted by PR Week, will be held Sept. 16 in New York, NY. The cost to attend is $850.
PRSA International Conference, hosted by the Public Relations Society of America, will be held Oct. 12 in Washington, D.C. The cost to attend is $1,195 for members and $1,495 for non-members.
White Papers and eBooks
Mobile Content Engagement Study. Rumble. Rumble issues quarterly studies based on data it collects across multiple publishers to uncover helpful tips and trends as publishers carry out their mobile strategies.
The Promise of Privacy. Forbes Insights and Turn. Learn what privacy means to marketers and consumers, and how navigating these perspectives can help you get more out of your marketing while maintaining customer trust.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
spacer
Quote of the Week
rule spacer
"Most of us spend too much time on what is urgent and not enough time on what is important."
Stephen Covey, author
spacer rule
Quotes of the Week
Share Your Success Stories
Factoids of the Week
rule spacer
88% of consumers trust local business online reviews as much as personal recommendations. (BrightLocal)Tweet this!
Headlines with negative superlatives outperform headlines with positive superlatives by 60%. (Outbrain)Tweet this!
spacer rule
Factoids of the Week
rule
rule
Media Monitoring 2014:
The Ultimate Guide
rule
rule spacer spacer
rule spacer Media Monitoring 2014: The Ultimate Guide spacer rule
rule click here rule
rule
spacer cc0000
cc0000 spacer
Services
rule
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
rule
Netpinions - Consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
rule
BlogSquirrel - Blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
rule
rule
rule
CyberAlert TV - Broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
rule
Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
rule
CyberAlert VDO - Monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
rule
Services
© Copyright 2014, CyberAlert LLC All Rights Reserved.
Foot of Broad St., Stratford, CT 06615
Phone: 800-461-7353 ~ Email: Info@CyberAlert.com
spacer cc0000
footer
spacer
spacer edge
spacer spacer spacer
top rule
side rule side margin margin side margin side rule
side rule side margin
Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

Media Monitoring Services: |  Online News Monitoring |  Print Monitoring/Clipping |  Broadcast Monitoring |  Social Media Monitoring Worldwide News Feed |  Executive News Briefing |  Industry Topics |  Social Video Monitoring |  Twitter Monitoring |  Facebook Monitoring |  Blog Monitoring |  TV News Monitoring |  Message Board Monitoring |  Consumer Discussion Monitoring |  Media Monitoring Dashboard |  Omnibus News | 

Media Measurement Services: |  Media Measurement |  PR & Publicity Measurement |  Press Release Tracking |  Social Media Measurement & Analysis |  Media Measurement Dashboard | 

Special Features & Services: |  Monitoring with Human Editing |  Rush Delivery |  Important Stories Filter |  Same Story Exclusion Filter |  Clip Analysis for Measurement | 

Resources: |  Press Room/Media Releases |  Media Monitoring Newsletter |  CyberAlert Blog |  Media Monitoring Applications |  White Papers |  Success Stories |  PR Job Opportunities |  FAQ | 

Policies: |  Service Terms |  Privacy Policy |  Plans & Pricing | 
rule Contact Us:

CyberAlert LLC
Foot of Broad St.
Stratford, CT 06615
Phone: 203-375-7200
800-461-7353
Fax: 203-612-6942
Email: sales@cyberalert.com
info@cyberalert.com
Skype: CyberAlert.Inc

side margin side rule
side rule side margin margin side margin side rule
bottom rule
spacer
margin edge
edge margin CyberAlert.com
©Copyright 1999- CyberAlert LLC All Rights Reserved.

margin edge
bottom edge