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Media Monitoring News Archives

Counting vs. Insight: How Media Monitoring Can Greatly Improve Your Business Results

July 2014 Issue #5

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CyberAlert: Nobody Monitors and Measures the Media Better
July 2014 Issue #5
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Articles

Counting vs. Insight: How Media Monitoring Can Greatly Improve Business Results

CyberAlert
Counting vs. Insight: How Media Monitoring Can Greatly Improve Your Business Results ffffff
Media monitoring does far more for a business than produce data, but companies often pay too much attention to the numbers and not enough attention to the real business insights media monitoring delivers. To obtain insight instead of data, PR and marketing people must ask: What are the data telling us about the business? Read More »

Keeping Up with Customer Needs and Wants through Social Media Monitoring

Social Media Impact / Social@Scale Journal
Keeping Up with Customer Needs and Wants through Social Media Monitoring ffffff
More than half of all businesses do not have a strategy in place to manage social media complaints. Without such a strategy, companies fail to keep up with their customers' expectations and lose sales. A social media monitoring service assures organizations can find, capture and respond to customer conversations within a reasonable timeframe. Considering the cost of lost customers, most any business can afford social media monitoring. Read More »
Public Relations

Designing a Crisis Management Plan That Covers All the Angles

PRSA
Designing a Crisis Management Plan That Covers All the Angles ffffff
PRSA's recent issue of The Public Relations Strategist offers solid, actionable advice for PR people charged with protecting the corporate reputation. The crisis-themed issue includes warning signs to look for, as well as tips and best practices for planning effective crisis management. We've summarized some of its key takeaways. Read More »

Public Relations and Print Media: Is It Time to Break Up?

Poynter / Search Engine Land
Public Relations and Print Media: Is It Time to Break Up? ffffff
Clues to the demise of print publications are everywhere. As the media become more integrated with digital and social tools, PR pros must do the same. But should PR give up on print media completely — or is there still life in the long-running love affair? Read More »

Press Releases Are Not SEO Tools, and Other PR Rules

Entrepreneur / PR Coach
Press Releases Are Not SEO Tools, and Other PR Rules ffffff
Courtesy of Stuart Miles via FreeDigitalPhotos.net
Press releases are not a direct SEO tool. Yet some in PR continue to break this rule by producing press releases purely to gain inbound links. Review this list to determine whether your press release strategy breaks other PR laws. Read More »

PR Pros: What Do You Wish Content Marketers Knew?

Go Inflow
PR Pros: What Do You Wish Content Marketers Knew? ffffff
Courtesy of Stuart Miles via FreeDigitalPhotos.net
In an attempt to clarify the role of public relations, Sara Downey posed the question "As a PR expert, what would you like content marketers to know?" She listed the most helpful responses from PR experts, which we've summarized in this article. Read More »

Using Influencers to Generate Earned Media: A 3-Step Method

Search Engine Watch / 2 Create a Website
Using Influencers to Generate Earned Media: A 3-Step Method ffffff
Courtesy of David Spinks
Recommendations from influencers are the ultimate form of earned media. In their search for influencers, PR pros should never rule out anyone with the potential to affect purchase decisions. Read on for a step-by-step guide PR can use to find and engage with influencers to elevate earned media efforts. Read More »

12-Step Presentation Strategy for Selling PR Services

A. Wirthlin Public Relations / Agency Post
12-Step Presentation Strategy for Selling PR Services ffffff
Sometimes business decision-makers need an impressive pitch to convince them to retain a PR agency. Two recent articles by Ashley Wirthlin and John Hall highlight powerful presentation tactics that PR agencies can use to win new business. We mashed them together for this comprehensive guide. Read More »
Marketing& Social Media

CEOs: It's Time to Jump on the Social Media Bandwagon

CEO.com / HubSpot / The Globe and Mail / LinkedIn / Arik Hanson
CEOs: Its Time to Jump on the Social Media Bandwagon ffffff
A social CEO helps build relationships and corporate reputation, and may enhance the company's competitive edge. With still very few CEOs personally involved in social media, CEOs have an opportunity lead and to show their company is innovative and interested in getting more involved with its customers. Read More »

5 Ways to Add Interactive Content to Marketing

SnapApp / TopRank Blog
Interactive Content Marketing: The New Method for Creating Memorable Experiences to Attract Customers ffffff
One of the most difficult challenges for content marketers is to attract and keep consumers' attention. Interactive content stands out from "passive content" and transforms content into a memorable experience. Here are five ways marketers can make interactive content part of their strategy. Read More »

Why Your Content Marketing Isn't Working

NewsCred / AllTop Startups / TopDog Social Media
Why Your Content Marketing Isn't Working ffffff
While almost all marketers agree content marketing is important, an overwhelming 85% admit their content is only somewhat effective, or less so, at generating revenue. We did some research of our own to determine why your content marketing strategy may not be as effective as you'd like. Some of the underlying reasons: poor writing, lack of commitment and inadequate SEO. Read More »

Landing Pages: What Converts Consumers (and What Doesn't)

Unbounce
Imagine a consumer's disappointment when he/she clicks on a call-to-action (CTA) — and is taken to a page that doesn't match that CTA's promise or the offer itself. Ambiguous offers are one of the biggest problems on company landing pages. Other reasons landing pages fall flat: poor social proof, distracting designs and bad copy. Read More »

Retention Marketing: It Pays to Market to Your Current Customers

Heidi Cohen
Retention Marketing: It Pays to Market to Your Current Customers ffffff
Courtesy of Stock Images via FreeDigitalPhotos.net
You've heard this before: it costs businesses five times more to acquire new customers than it does to keep current customers. As marketers scramble to find the "next big thing" to generate leads, they often forget to attend to the audience they know best: the customers they already have. Read More »

Brands Love Native Advertising, But What about Consumers?

AdAge / Contently
Brands Love Native Advertising, But What about Consumers? ffffff
Courtesy of Stock Images via FreeDigitalPhotos.net
With native advertising (i.e. sponsored content) driving high share rates and page views, brands and marketers have every reason to love it. Those statistics also indicate that consumers love native ads, too. But just because readers consume and share content doesn't mean they trust it. A survey by Contently reveals that two-thirds of readers have felt deceived upon realizing content was sponsored. Read More »
More Articles We Like

The 15 Biggest Body Language Mistakes to Watch out for

LinkedIn

The Emotions of the Sexes and How to Capture It in Social Media

Maximize Social Business

The 21 Coolest Internet of Things Gadgets

SlideShare

Million-Dollar URLs: The Most Expensive Domain Names of All Time

Business Insider
Quick Thought ffffff

Quick Thought #17:
Trending on Social Media

If you're planning a social media marketing or PR campaign based on what's trending now, you've already missed the trend.
To trend-jack effectively, it's essential to find the "new, new thing" that's just emerging. Hitting a trend early is the way to succeed big — and maybe even own it.
Then you can ride the trend all the way up with multiple marketing/PR variations until it peaks. At the trend peak, plot your exit, not your entry.
Conferences and Webinars
Webinar: Secrets of Building Long-Term Relationships with Busy, Influential Mainstream Journalists, hosted by Bulldog Reporter, will be held Aug. 7. The cost to attend is $299.
Webinar: Top 11 Content Marketing Planning Tips for 2015, presented by Jay Baer, will be held Aug. 26.
The PR Week Conference: Good Business Better Business, hosted by PR Week, will be held Sept. 16 in New York, NY. The cost to attend is $850.
FT Future of Marketing Summit 2014, hosted by Financial Times, will be held Sept. 17 in New York, NY. The cost to attend is $1,195.
Infographics Boot Camp for PR and Corporate Communicators, hosted by Ragan Communications, will be held Oct. 7 in Chicago, IL. The cost to attend is $645 for members and $795 for non-members.
PRSA International Conference, hosted by the Public Relations Society of America, will be held Oct. 12 in Washington, D.C. The cost to attend is $1,195 for members and $1,495 for non-members.
White Papers and eBooks
Beyond Last Touch: Understanding Campaign Effectiveness. Quantcast. Understanding what drives customers to take action is critical to marketers' advertising investments. This white paper explains new attribution approaches and digital metrics to help you track and drive new prospects to take action.
How to Turn One Piece of Content into 100. Oracle. Learn the fine art of repurposing content for relevancy and reach.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"I don't know the key to success, but the key to failure is trying to please everyone."
Bill Cosby, comedian
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Quotes of the Week
Intrioducing a.m. NewsBrief
Factoids of the Week
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85% of marketers admit their content is only somewhat effective, or less so, at generating revenue. (Forrester Research)Tweet this!
While customers expect brands to respond to a complaint on social media within one hour, only 18% of brands meet that expectation. (Social Media Marketing University)Tweet this!
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Factoids of the Week
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Media Monitoring 2014:
The Ultimate Guide
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Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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Netpinions - Consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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BlogSquirrel - Blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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CyberAlert TV - Broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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CyberAlert VDO - Monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Services
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