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Media Monitoring Newsletter Archives

How Social Media Monitoring Can Benefit Product Development

July 2015 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
July 2015 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
How Social Media Listening Can Benefit Product Development
Social media monitoring has become a valuable market research instrument to identify customer concerns or complaints about product features and to gather intelligence on what new features customers want - supplementing, enhancing and speeding up traditional market research techniques. Organizations can obtain consumer feedback in near real time — immensely faster than traditional marketing research. Social media also delivers more consumer feedback. Read More »
Public Relations
Live Twitter Chats Prove Hazardous for Celebrities and Brands
Photo credit: Promodo
Numerous live chats on Twitter featuring celebrities and well-known brands have failed, prompting some to question the value of the open Q&A session. Most recently, a chat by Fifty Shades of Grey author E.L. James attracted a deluge of antagonistic questioners. Still, some PR and marketing pros praise the open chats as superb marketing and outreach tools. Read More »
AP / Columbia Journalism Review
AP StyleBook Updates in 2015 Edition
Photo credit: kartfamily
PR, marketing and social media professionals should take note of the Associated Press Stylebook and its 2015 updates since it's the copy style bible for almost all media. Communications pros who abide by the AP Stylebook guidelines win an advantage when submitting press releases and story pitches; those who ignore AP style face an additional, unnecessary hurdle. Read More »
Deloitte & Touche / CyberAlert
PR Crisis Management: Preparing for the Unexpected
Photo credit: The Podcave via Wikimedia Commons
Planning is probably the most important part of managing a PR crisis. However, planning responses to unexpected events - which can pose the most dangerous crises - is challenging. These tips from crisis management experts can help organizations prepare for the unexpected. Read More »
Employees an Invaluable Resource for Corporate Success on LinkedIn
A company's employees are among the most valuable resources to promote the company and its products on LinkedIn and other social media networks including Facebook, Pinterest and Instagram. By encouraging employees to share content about the company and produce their own posts, companies can attract more customers to their corporate social media pages, prompting more sales leads and closings. The same principle applies - even more so - to not-for-profit organizations. Read More »
Marketing & Social Media
Millward Brown Digital / Social Media Examiner
Better Measurement Would Prompt More Spending on Digital Marketing
Photo credit: Pictures of Money
Determining return on investment (ROI) for digital marketing remains a challenge for many marketers as they strive to move beyond vanity metrics and nail down how their efforts impact key business objectives. Marketing executives would spend more on social media marketing and other forms of digital marketing if they could better assess its ROI. Read More »
The Very Real Business Risks of Social Media (and How to Avoid Doing Stupid Stuff)
Photo credit: Nortridge Software
All brands face a danger of inadvertently triggering a social media controversy. Even a minor mistake by a low-level employee can prompt an enormous backlash, seriously damaging corporate or brand reputation. Companies and brands can avoid social media controversies by implementing some not-difficult precautions that help prevent staff from doing stupid stuff. Read More »
Annenberg School for Communications /
New Research: Consumers Dislike Sharing Personal Data for Discounts
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Most Americans are not enthusiastic about obtaining discounts in return for their personal information, a new survey shows. Consumers don't believe that data for discounts is a fair deal and think marketers misrepresent the benefits of sharing personal information. The findings cast doubt on marketers' argument that consumers willingly permit businesses to track their online behaviors and shopping habits in return for discounts. Read More »
Most Viewed from Previous Issues
Earned Media Measurement for PR: Evolution, Current Practice and Coming Innovations
Photo credit: DN Journal
Monitoring and measurement of earned media has evolved from counting clips from a few hundred print publications to online monitoring and measurement with advanced software that captures, indexes and queries tens of thousands of online publications and millions of social media posts each day - and then display results in a fully-integrated online database and dashboard. Current best practices emphasize both quantitative and qualitative assessment of all earned media against business goals. Innovations in the pipeline include complete customization of measurement results to each customer's specifications. Read More »
CyberAlert / Yomego
Should Brands Pay Bloggers for Media Placements?
Photo credit: Jay Peroni
Many brands are unclear about the rules of engagement with bloggers, the expectations of bloggers, and the roles of paid and unpaid media placements in blogs. One major question is: When is it acceptable to pay bloggers for earned media mentions about a brand? We offer suggested guidelines. Read More »
The PR Pitching Compendium - A Media Relations Best-Practices Guide
Photo credit: Empresario Estrella
Pitching to journalists and bloggers remains an essential PR skill. PR pros can't neglect media relations as they ramp up content marketing, social media and multimedia production. This compendium provides links to the best articles on media relations and PR pitching. Read More »
Other Articles to Help You
Ninja Outreach
Harvard Business Review
Fast Company
Business 2 Community
Conferences and Webinars
Webinar: The State of the Social Organization in 2015, July 15 at 11 a.m. PDT, Sponsored by Simply Measured. Free.
Webinar: Email Wizardry - 5 Tactics That Will Leave You Spellbound, July 15 at 1 p.m. Eastern. Sponsored by Act-On. Free.
Webinar: Business Essentials for Strategic Public Relations Success, July 16 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: The Big Reverse of the Web, July 21 at 1 p.m. Sponsored by Acquia. Free.
Webinar: Social Data Made Simple: Getting Started with a Strategy, July 21 at 12 p.m. Eastern. Presented by Social Media Today. Free.
Webinar: Social Media Intelligence: Measuring What Matters, July 23 at 1 p.m. Eastern time. Sponsored by the Association of Strategic Marketing
Webinar: Big Data in Motion Summit, July 23 at 1 p.m. Eastern time. Presented by Integration Developer News. Free.
Webinar: The Rise of Predictive Scanning, July 28 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: The Future of B2B Tech Marketing, July 29 at 2 p.m. Eastern time. Sponsored by the Business Development Institute. Free.
Conference: Content Marketing Summit, July 30 to 31 at the LinkedIn headquarters, Mountain View, CA. Co-presented by Ragan Communications and the PRSA. Member price: $895.
Conference: Conference: PRWeek Conference, Sept. 16 at Midtown East in New York City. Organized by PRWeek. Full-day pass $850.
Conference: Conference: PRSA International Conference, Nov. 8 to 10 in Atlanta. $1,195 for PRSA members before Sept. 18.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Senior Manager of Media & Public Relations - American Association for Cancer Research
Senior Medical Writer/Editor - American Association for Cancer Research
Senior Media Relations Representative - Johns Hopkins Health System
Chief Communications Officer - Kaiser Permanente
Communications Coordinator - University of Pittsburgh
Communications Officer - Center for Clean Air Policy
Marketing Positions
Marketing Communications Manager, Corporate Relations - Pancreatic Cancer Action Network Inc.
Marketing Coordinator - Academy of General Dentistry
Content Marketing Coordinator - Fora Financial
Marketing Coordinator - Uline
Marketing and Advertising Coordinator - Centauri Specialty Insurance
Marketing Manager - Lancesoft
Quote of the Week
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"If you can't explain it simply, you don't understand it well enough."
Albert Einstein, Physicist
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Quote of the Week
Factoids of the Week
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Email marketing has an ROI of 4,300% (Direct Marketing Association)Tweet this!
65% of Twitter users expect a response in under two hours. (Lithium)Tweet this!
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executive briefing ad
The 2014 Measurement Handbook for PR, Marketing and Social Media
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Questions, suggestions, or comments about this newsletter? Email us here.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
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