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Media Monitoring Newsletter Archives

Should PR Take the Lead in Monitoring & Managing Online Customer Reviews?

July 2015 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
July 2015 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
CyberAlert / iMedia Connection
Should PR Take the Lead in Monitoring & Managing Online Customer Reviews?
Online customer reviews can make or break a business - even a relatively large business. Yet many organizations neglect reviews and fail to assign responsibility to a specific department. PR can take the lead by urging the organization to stipulate what department is responsible for monitoring, soliciting and responding to customer reviews—and developing guidelines on responses to reviews. Read More »
Public Relations
Pew Research Center / CyberAlert
Growth of Facebook, Twitter as News Sources May Impact PR
The increasing number of social media users getting their news through Facebook and Twitter has substantial repercussions for media publishers and public relations professionals. As traditional media outlets continue to dwindle and the major social media networks position themselves as news sources, PR pros may need to re-evaluate their relationships with the social media powerhouses. Read More »
Kissmetrics / Mashable / Hootsuite
PR Tips for Startups Handling Their Own Publicity
Very few startups thrive without PR. A well-planned public relations campaign built on a distinctive story and relationships with influencers (including journalists) will help produce greater awareness and interest, quicker sales growth and long-term success. Following these key PR tips for startups can produce media placements that drive growth. Read More »
Business Wire
Multimedia Press Releases: A Scientific View
Photo credit: Business Wire
Multimedia is coming to dominate digital communications. News releases are no exception. Including images and other multimedia content in press releases gains greater attention from journalists and consumers. When developing multimedia news releases, some specific approaches work best. Read More »
CyberAlert / Cooler Insights
Different Categories of PR Crisis Require Different Responses
Photo credit: Wikipedia
No company or non-profit organization is immune from getting whacked by a PR crisis. Even companies with pristine reputations get scorched. PR crises come in many forms, but most all fall into four distinct categories. In preparing for and responding to a PR crisis, identifying the crisis category helps define the communications response. Read More »
Marketing & Social Media
Financial Times / Complex Sports
Sports Marketers Score Big in Social Media
Sports teams and event organizers are finding great success with recent social media marketing campaigns. The most successful sports teams give young social media coordinators the freedom to engage with fans. Companies that target sports enthusiasts may also score business wins by investing in social media campaigns. Read More »
Facebook / Shift Communications
Facebook News Feed: A Path to Consumers or False Hope?
Photo credit: Facebook
Facebook's latest news feed option allowing users to add brands to their preferred lists may offer new hope for brands attempting to reach consumers organically on the network at no cost. But marketers should limit their expectations, experts warn. Persuading followers to add brands to their preferred lists may be difficult, and Facebook may again change its news feed algorithm. Read More »
Annenberg School for Communications /
Social Media Listening Finds Product Opportunities for General Mills
Photo credit: Mike Mozart
General Mills has turned to social media to find customer insights that enable it to improve products and develop new offerings. The foods company provides a case study of how a worldwide enterprise can employ social media monitoring to spot consumer preferences and identify new business opportunities. Read More »
Dumb Office Polices that Destroy Productivity
Photo credit: Spike
Some companies, including PR and marketing agencies, create strict office rules in an attempt to control wayward workers and improve productivity. More often than not, the rules backfire and harm the company. The best policy is to hire the right people and give them the freedom to do their jobs well. Read More »
Most Viewed from Previous Issues
How Social Media Listening Can Benefit Product Development
Social media monitoring has become a valuable market research instrument to identify customer concerns or complaints about product features and to gather intelligence on what new features customers want - supplementing, enhancing and speeding up traditional market research techniques. Organizations can obtain consumer feedback in near real time — immensely faster than traditional marketing research. Read More »
Live Twitter Chats Prove Hazardous for Celebrities and Brands
Photo credit: Promodo
Numerous live chats on Twitter featuring celebrities and well-known brands have failed, prompting some to question the value of the open Q&A session. Most recently, a chat by Fifty Shades of Grey author E.L. James attracted a deluge of antagonistic questioners. Still, some PR and marketing pros praise the forums as superb marketing and outreach tools. Read More »
Other Articles to Help You
Forbes (Cari Sommer)
The Measurement Advisor (Katie Paine)
Rock the Status Quo (Carrie Morgan)
The New York Times
Huffington Post
Fast Company
American Express Open Forum
Buffer Social
Conferences and Webinars
Webinar: 3 New PR Skills That Impact Media Relations, July 22 at 1 p.m. Eastern time. Sponsored by PRESSfeed. Free.
Webinar: Social Real-Time Marketing, July 23 at 1 p.m. Eastern time. Sponsored by Kissmetrics. Free.
Webinar: Social Media Intelligence: Measuring What Matters, July 23 at 1 p.m. Eastern time. Sponsored by the Association of Strategic Marketing
Webinar: Big Data in Motion Summit, July 23 at 1 p.m. Eastern time. Presented by Integration Developer News. Free.
Webinar: The Rise of Predictive Scanning, July 28 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: The Future of B2B Tech Marketing, July 29 at 2 p.m. Eastern time. Sponsored by the Business Development Institute. Free.
Conference: Content Marketing Summit, July 30 to 31 at the LinkedIn headquarters, Mountain View, CA. Co-presented by Ragan Communications and the PRSA. Member price: $895.
Webinar: How to Increase Your Company's Investment in Social Selling, Aug. 4 at 12 p.m. Eastern time. Sponsored by Social Media Today.
Conference: Conference: PRWeek Conference, Sept. 16 at Midtown East in New York City. Organized by PRWeek. Full-day pass $850.
Conference: Conference: PRSA International Conference, Nov. 8 to 10 in Atlanta. $1,195 for PRSA members before Sept. 18.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director, Media Relations - NPR
Communications Manager/Director - Movidius
Public Relations Manager - Starting Point
Public Relations Coordinator - Philabundance
Public Relations Specialist - Rutgers University
Publicist - Hachette Book Group
Marketing Positions
Marketing Director - Scrum Alliance
Marketing/Development Director - Kentucky Partnership for Families and Children, Inc.
Membership & Marketing Manager - Tourism Cares, Inc.
Product Marketing Manager-Engagement - Social Light Media
Director of Marketing and Business Development - McDonough Consulting Group
Assistant Brand Manager - Russell Stover
Quote of the Week
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"When your work speaks for itself, don't interrupt."
Henry J. Kaiser
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Quote of the Week
Factoids of the Week
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People share content 49% more on weekdays than on weekends. (Social Media Today)Tweet this!
Journalists receive 50 to 100 press releases a week. (B2B PR Sense Blog)Tweet this!
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executive briefing ad
Gizmo of the Week
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Micro Drone 3.0

Micro Drone 3.0
Micro Drone 3.0 is an affordable ($150), maneuverable, palm-sized drone with HD video camera. Read More »
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Factoids of the Week
The 2014 Measurement Handbook for PR, Marketing and Social Media
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Questions, suggestions, or comments about this newsletter? Email us here.
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