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Media Monitoring Newsletter Archives

3 Case Studies of Successful PR Measurement

July 2015 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
July 2015 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
3 Case Studies of Successful PR Measurement
Photo credit: Visionary Advertising
While firmly linking PR results to traditional business goals can be challenging, these case studies offer insights on various ways to create and measure the impact of PR on business results. PR can gain greater recognition in the C-suite (and position PR for budget increases) by tracking the right metrics and measuring how PR contributes to the company's bottom line. Read More »
Public Relations
Ogilvy Public Relations / Inklings Blog
Traditional Media Tops Social Media as a Trusted Source for Journalists
While journalists are increasingly using social media, traditional media remains their preferred and most trusted news channel, a new survey indicates. The results highlight the importance of earned media and public relations. It also underlines the need to monitor traditional news media sources as well as social media. Read More »
Kissmetrics / Mashable / Hootsuite
How Much Should Companies Spend on Marketing & PR?
Photo credit: Lifehacker
While 10 percent of gross revenue seems the accepted guidepost for setting marketing and PR budgets, there's no definitive formula to establish spending levels. The reality is that spending on marketing and PR varies immensely depending on the organization's size, strategy and stage in the business cycle. The challenge for all marketing and PR departments is to figure out how much is enough - and not too much. Read More »
William Mills Agency / Mark Cuban
Benefits of Hiring an Outside PR Agency
Photo credit: Networking Star
PR agencies can offer several important advantages, such as expertise, contacts and an objective perspective. But they are not appropriate for all businesses. When deciding if it's better to hire an outside agency or handle PR internally, executives must weigh the benefits against the costs and take into account their business objectives and PR strategy. Read More »
Paul Sutton / Carrie Morgan
Is PR Losing the Battle to SEO Agencies in Content Marketing & Media Relations?
Photo credit:
SEO firms entering public relations domains pose a serious threat to PR. The PR profession must wake up to the threat from SEO agencies or suffer dire consequences. PR professionals in agencies and corporate departments can maintain their standing and produce better results than SEO agencies by learning SEO techniques, developing better content, making more effective media pitches, developing long-term relationships with journalists and bloggers, and, ultimately, generating better media placements. Read More »
Marketing & Social Media
Social Media Examiner / HubSpot
Little Used But Powerful LinkedIn Marketing Features
Photo credit: Nan Palmero
LinkedIn is known as the largest and probably most effective social media network for business professionals and B2B marketing. Yet many marketers and small businesses do not take full advantage of the LinkedIn network. By using the available LinkedIn features, businesses can expand their presence on the network, drive traffic to their websites, and ultimately generate more sales leads, Read More »
Social Media for Nonprofits / ProBoards
Reddit: Lessons in Moderating Discussion Board Behavior
Photo credit: Jeff Keacher
The Reddit story of rebellion by volunteers and abusive behavior by some posters offers lessons for managing online communities that many companies and associations operate. Careful monitoring of comments on message boards and forums is crucial to maintain civility, prevent spam and keep the loyalty of participants. Establishing rules early on helps establish the tone. Read More »
6 Benefits of Social Media Listening in Pharma and Biotech
More pharmaceutical and biotech companies are employing comprehensive social media listening to access the world's largest focus group. Monitoring, measurement and analysis of social media can transform posts by patients and caregivers into valuable insights for marketing, customer service, product development, and education of providers and consumers. Read More »
Most Viewed from Previous Issues
CyberAlert / iMedia Connection
Should PR Take the Lead in Monitoring & Managing Online Customer Reviews?
Online customer reviews can make or break a business - even a relatively large business. Yet many organizations neglect reviews and fail to assign responsibility to a specific department. PR can take the lead by urging the organization to stipulate what department is responsible for monitoring, soliciting and responding to customer reviews—and developing guidelines on responses to reviews. Read More »
CyberAlert / Cooler Insights
Different Categories of PR Crisis Require Different Responses
Photo credit: Wikipedia
No company or non-profit organization is immune from getting scorched by a PR crisis. Even companies with pristine reputations get burned. PR crises come in many forms, but most all fall into four distinct categories. In preparing for and responding to a PR crisis, identifying the crisis category helps define the communications response. Read More »
Other Articles to Help You
Think Differently
Market Watch
The Wall Street Journal
Harvard Business Review
Wall Street Journal
Website Magazine
Conferences and Webinars
Webinar: The Rise of Predictive Scanning, July 28 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: The Future of B2B Tech Marketing, July 29 at 2 p.m. Eastern time. Sponsored by the Business Development Institute. Free.
Conference: Content Marketing Summit, July 30 to 31 at the LinkedIn headquarters, Mountain View, CA. Co-presented by Ragan Communications and the PRSA. Member price: $895.
Webinar: How to Increase Your Company's Investment in Social Selling, Aug. 4 at 12 p.m. Eastern time. Sponsored by Social Media Today.
Webinar: Changing the Conversation, How Independent PR Professionals Can Differentiate Themselves in a Crowded Marketplace. Aug. 4 at 3 p.m. Eastern time. Sponsored by the PRSA. Hosted by the Independent Practitioners Alliance. Free for members.
Webinar: Build Successful Presentation Skills for Marketing Webinars, Aug. 13 at 1 p.m. Eastern time. Sponsored by Adobe Connect. Free.
Webinar: Insights from the World of Social Data, Aug. 15 at 12 p.m. Sponsored by Spredfast. Free.
Conference: Conference: PRWeek Conference, Sept. 16 at Midtown East in New York City. Organized by PRWeek. Full-day pass $850.
Conference: PRSA International Conference, Nov. 8 to 10 in Atlanta. $1,195 for PRSA members before Sept. 18.
Conference: Measurement Summit and 5th Annual Conclave for social media measurement, Oct. 12 to 13 Shankhassick Farm in Durham, NH. Presented by the Institute for Public Relations (IPR) Measurement Commission.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Corporate Press Officer - IKEA
Director of Institutional Communications - Northern Illinois University
Media Relations Manager - Wayne County Airport Authority
Associate Director of Communications and Education - Sport Science Institute
Public Affairs Specialist - Department of Consumer and Business Services
Marketing Positions
Community Housing Partnership - Community Housing Partnership
Communications Manager - National Math and Science Initiative
Communications and Marketing Director - American Heart Association
Senior Manager of Global Public Relations - Operation Smile
Marketing Communications Coordinator - Morris Marketing Group
Chief Development and Marketing Officer - New Horizons
Customer Relationship Marketing Manager - Logentries
Quote of the Week
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"Nobody is as clever as everybody."
Peter Friedman
CEO, LiveWorld
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Quote of the Week
Ted Talks of the Week
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Bill Gross
CEO, IdeaLab:
The Single Biggest Reason Startups Suceed
[March 2015 - 6:40]
View Interactive Transcript
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Media Monitoring Triple Play Offer
Factoids of the Week
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Forty-seven percent of Americans say Facebook is the number one influencer of their purchases. (Social Media Today)Tweet this!
The average buyer consults 11 consumer reviews on their path to purchase. (Optimind)Tweet this!
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The 2014 Measurement Handbook for PR, Marketing and Social Media
Gizmo of the Week
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Low-Voltage Personal Energy Booster An electrical device called Thync, placed on the forehead, stimulates nerves to energize you. Read More »
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Factoids of the Week
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Questions, suggestions, or comments about this newsletter? Email us here.
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