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Media Monitoring Newsletter Archives

Social Media Listening: Huge Benefits Await Pharma, Biotech Firms that Surmount Regulatory Fears

July 2016 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
July 2016 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Social Media Listening: Huge Benefits Await Pharma, Biotech Firms that Surmount Regulatory Fears
Many pharmaceutical and biotech companies hesitate to adopt social media listening due to regulatory concerns. Research shows that those worries are exaggerated. Healthcare companies that overcome regulatory fears can reap substantial benefits from social media monitoring. Read More »
How Marketers Can Benefit from the Pokémon GO Craze
Image source: Pokémon
Perceptive organizations quickly recognized the marketing opportunities of the tremendously popular augmented-reality Pokémon game released early in July. Whether or not your brand immediately embraces the game, keeping abreast of the emerging augmented-reality technology will help brands prepare for new marketing strategies. Read More »
People Often Prefer Text over Video, Research Reveals
Although most news publishers and marketers believe online video represents the future of the internet, many consumers disagree. New research reveals that people visiting news websites prefer text articles in many instances. The results may caution publishers as well as marketers and PR pros against creating videos for all circumstances. Read More »
How Nonprofits Succeed in Social Media Marketing
Nonprofits can obtain substantial benefits through social media marketing including improved communication and increased donations. While almost all businesses market through social media, nonprofits have different needs that often call for different strategies. Read More »
The Substantial Risks of CEO Activism
Photo source: Wikipedia
CEOs can win admiration for themselves and their companies by speaking out on political or social issues. On the other hand, CEO activism can create as many - or more - enemies than admirers. Before taking a public stance, CEOs and their PR teams must thoroughly research the issue and the potential impact of their comments. Read More »
8 Tips for Pitching to the Media
Media pitching forms the bedrock of public relations skills. For successful media pitching, it's essential to take into account the editors' and reporters' needs and viewpoints. These key tips from PR veterans show how to do that. Read More »
The Conference Board: Corporate Communications Wins Greater Respect and Influence in C-Suite
Heads of corporate communications now wield greater influence among CEOs and other C-suite executives, new research shows. Corporate leaders recognize the importance of PR and the need to communicate with internal and external audiences. In addition, new measurement services provide PR and marketing the data they need to impress high-level corporate managers on the value and success of their campaigns. Read More »
Political Media Outlets Test Advertising-Editorial Boundaries
Image source: Wikipedia
Several political media outlets are blurring the lines of paid and earned media with their advertising packages for political conventions. Should PR take advantage of these offers? Most PR veterans will likely say "no." Read More »
Most Viewed from Previous Issues
AMECs New Evaluation Framework: An Important PR Measurement Tool
Image credit: AMEC
PR measurement experts call AMEC's new Integrated Evaluation Framework the hottest thing in measurement — a new tool that may raise PR to a new level of respect. They also point out its limitations. While the interactive tool may help improve PR measurement, it is not a panacea for all of PR's measurement challenges. Read More »
Challenges and Solutions in the New World of Celebrity Marketing
Many marketers now favor influencers on social media like YouTube and Facebook as brand ambassadors over actors, athletes and other traditional types of celebrities. While brands clearly recognize the benefits of influencer marketing in social media, they are held back by high costs, identifying appropriate influencers and measuring ROI of influencer marketing campaigns. These challenges can be overcome by using media listening tools to identify niche-focused micro-influencers and by employing customized services to measure the results produced by social media influencer marketing programs. Read More »
Other Articles to Help You
Harvard Business Review
Conferences and Webinars
Conference: Social Media & Storytelling Summit at Facebook, July 26-28 at Facebook headquarters in Menlo Park, CA. Presented by Ragan. Standard price $1,395.
Webinar: Online Influencer and Stakeholder Mapping, July 26 at 3 p.m. Eastern. Sponsored by PRSA. Free for members.
Webinar: Encouraging An Ethical Culture within Your Organization, July 27 at 4 p.m. Eastern. Sponsored by the PRSA. Free for members.
Webinar: Rethink Marketing Automation, Aug. 4 at 2 p.m. Eastern. Presented by Act-On. Free.
Webinar: Guiding Leaders to Make Wise Decisions in a Crisis, Aug. 9 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Conference: Brand Marketers Summit, Aug. 24 to 27 at the Resort at Squaw Creek. Presented by MediaPost. $2,395 through July 25.
Conference: ClickZ Live, Aug. 29 to 31 at Park Central Hotel, San Francisco. Presented by ClickZ. All-access pass standard rate $1,695.
Conference: Storytelling for Communicators Conference, Sept. 14 to 15, Oak Brook, IL. Presented by Ragan. Standard price $1045.
Conference: Summit on the Future of Communications Measurement and Social Media Measurement Conclave, Oct. 13 to 14 at the Shankhassick Farm, in Durham, NH. Presented by Paine Publishing. $575 before Aug. 1.
Conference: Big 4 Social Media Summit, Aug. 9-10 at the Grant Hyatt in San Francisco. Presented by PR News. Regular rate $2,140.
Conference: Digital Marketing World Forum, Oct. 18 to 19 at Metropolitan West, New York, $899 by Sept. 9.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Full price $1,795.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Media Relations Associate - New York-Presbyterian
Corporate Communications Specialist - The Weather Company
Director, Public Relations - United Way Worldwide
Communications Associate - Civic Hall Labs
Public Relations Coordinator - Reflex Media Inc.
Marketing Positions
Director, Market Research & Insights - American Red Cross
Digital Marketing Manager - Southeastern Guide Dogs
Marketing & Communications Associate - National Housing Conference
Senior Marketing Communications Manager - Mars Petcare
Social Marketing Manager - Sono Bello
Assistant Director Marketing & Communications - Ivy Tech Community College
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Quote of the Week
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"Everything you've ever wanted is on the other side of fear."
George Addair
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Quote of the Week
Factoids of the Week
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45% of Americans are less likely to buy from a company if they disagree with the CEO's position. (Weber Shandwick)Tweet this!
78% of website visitors never or rarely access online news videos. (Reuters Institute for the Study of Journalism)Tweet this!
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Ted Talks of the Week
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Shawn Achor
The Happy Secret to Better Work
Stefan Sagmeister
Graphic Designer
The Power of Time Off
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Questions, suggestions, or comments about this newsletter? Email us here.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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