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Media Monitoring Newsletter Archives

PR Measurement and Marketing Lessons from Trump's Successful Primary Campaign

July 2016 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
July 2016 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
PR Measurement and Marketing Lessons from Trump's Successful Primary Campaign
Image source: Gage Skidmore
Trump's victorious campaign blindsided PR experts and exposed common shortcomings of PR measurement. Unfortunately, many brands continue to follow the outdated and misconceived strategies that produced erroneous results on the Trump campaign. Read More »
Dangers of Misusing Rio 2016 Olympics in PR & Marketing Promotions
Businesses that cite the 2016 summer Olympics in their PR, marketing or advertising materials face serious legal risks. Olympic organizers indicate they will be vigilant about protecting their approved partners and sponsors against ambush marketing. Legal experts urge caution if you plan to refer to the Olympics in your promotions. Read More »
Critical PR Lessons from Alligator Tweet by Disney Intern
Image source: Donald West
Disney's firing and subsequent rehiring of an intern over a single tweet about alligators showcases how social media has changed public relations and many other business practices. Businesses, government agencies and not-for-profit organizations can learn several important lessons from the story. Read More »
Social Media Analytics Soon to Predict Consumer Behavior
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Predictive analytics may be the next phase for social media monitoring and measurement. Brands that prepare now by hiring analytically talented personnel, integrating data and accumulating data through social media listening will have a head start as this next new technology ramps up. Read More »
How to Prepare for Successful Media Interviews
Image source: woodleywonderworks
An in-depth media interview with a corporate executive can substantially increase the value of a news placement. But an interview with a hard-boiled journalist or broadcaster can intimidate even experienced executives and PR practitioners. Research and preparation are central to successful media interviews. Read More »
How Marketers Succeed on Instagram
Instagram's switch to an algorithm-based timeline puts pressure on marketers to produce more compelling content that targets appropriate audiences. Companies with superior social media monitoring tools and analytical skills will gain a competitive advantage on Instagram, now one of the world's largest social media platforms. Read More »
Marketing Lessons from the Pokémon GO Craze
Image source: Noah Cloud
The phenomenal success of Pokémon GO reveals many insights into the human psyche and key marketing lessons. Although most businesses cannot develop their own augmented reality game, they can incorporate lessons from Pokémon GO into their own marketing campaigns. Read More »
Gauging the Value of Twitter Followers
PR and marketing pros attempting to gauge the value of Twitter followers can find guidance in a new survey of Twitter users. While some experts often disparage follower counts as a vanity metric, research shows Twitter users find small and medium-sized businesses on Twitter and that they can be converted to paying customers through engagement on the platform. Read More »
Most Viewed from Previous Issues
Social Media Listening: Huge Benefits Await Pharma, Biotech Firms that Surmount Regulatory Fears
Many pharmaceutical and biotech companies hesitate to adopt social media listening due to regulatory concerns. Research shows that those worries are exaggerated. Healthcare companies that overcome regulatory fears can reap substantial benefits from social media monitoring. Read More »
How Nonprofits Succeed in Social Media Marketing
Nonprofits can obtain substantial benefits through social media marketing including improved communication and increased donations. While almost all businesses market through social media, nonprofits have different needs that often call for different strategies. Read More »
Other Articles to Help You
Harvard Business Review
Jeff Bullas
Conferences and Webinars
Webinar: Encouraging An Ethical Culture within Your Organization, July 27 at 4 p.m. Eastern. Sponsored by the PRSA. Free for members.
Webinar: Rethink Marketing Automation, Aug. 4 at 2 p.m. Eastern. Presented by Act-On. Free.
Webinar: Guiding Leaders to Make Wise Decisions in a Crisis, Aug. 9 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Conference: Brand Marketers Summit, Aug. 24 to 27 at the Resort at Squaw Creek. Presented by MediaPost. $2,395 through July 25.
Conference: ClickZ Live, Aug. 29 to 31 at Park Central Hotel, San Francisco. Presented by ClickZ. All-access pass standard rate $1,695.
Conference: Storytelling for Communicators Conference, Sept. 14 to 15, Oak Brook, IL. Presented by Ragan. Standard price $1045.
Conference: Summit on the Future of Communications Measurement and Social Media Measurement Conclave, Oct. 13 to 14 at the Shankhassick Farm, in Durham, NH. Presented by Paine Publishing. $575 before Aug. 1.
Conference: Big 4 Social Media Summit, Aug. 9-10 at the Grant Hyatt in San Francisco. Presented by PR News. Regular rate $2,140.
Conference: New York Media Festival, Sept. 26 to 29, Museum of Jewish Heritage, New York, NY. Produced by Digital Media Wire. All access badge $999 by July 31.
Conference: Digital Marketing World Forum, Oct. 18 to 19 at Metropolitan West, New York, $899 by Sept. 9.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Full price $1,795.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Science Writer & Communications Specialist - Oak Ridge National Laboratory
Senior Strategist, Communications - International Trademark Association
Publicity Manager - Arizona State University
Writer/Editor - Stanford University
Public Relations Specialist - Banner Health
Communications Specialist - Wisconsin Department of Health Services
Assistant PR Specialist - The Firm Public Relations & Marketing
Marketing Positions
Assistant Director, Marketing & Communications - Georgia Southern University
Director of Marketing & Communications - American Culinary Federation
Marketing & Communications Manager - Wellness House
Manager of Marketing & Communications - The Hill Center
Director of Marketing - First Financial Bank
Social Media Analytics Specialist - Pitney Bowes
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Quote of the Week
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"You don't have to swing hard to hit a home run. If you got the timing, it'll go."
Yogi Berra
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Quote of the Week
Factoids of the Week
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2/3rds of Twitter users have discovered a new small or medium-sized business on the platform. (Twitter)Tweet this!
83% of executives with experience in predictive analytics say it has already delivered positive ROI. (Forbes Insight)Tweet this!
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Ted Talks of the Week
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Margaret Heffernan
Management Thinker
Dare to Disagree
Tim Leberecht
Business Romantic
3 Ways to (Usefully) Lose Control of Your Brand
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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