August 2012: Issue 2
Eclectic, helpful and fun best describe the selection of articles in Media Monitoring News this week.
The issue contains a wide array of topics all pointing to enhanced skills and techniques.
"Design" is an unusual topic in this newsletter, but this week includes two design articles - one on logos, the other on infographics.
Another focus is on creating and maintaining a successful blog with efficient blogging tools and content-generating ideas.
Two articles focus on creating more successful YouTube videos.
The article on social media monitoring succinctly summarizes the key elements of a corporate social media monitoring program.
Highly recommended: the wisdom of two successful entrepreneurs — Richard Branson of the Virgin empire and Marissa Mayer, formerly of Google and now CEO of Yahoo!. (Don't you wish she would issue a CEO edict to discard the logo's exclamation point?)
William J. Comcowich
Creative Showcase: 60 Brilliant Logo Designs for Inspiration
Words reign supreme as the story-telling tool of choice in the worlds of PR and marketing. But imagery can often be more effective — conveying brand messages in an instant. The brand logo may be the epitome of story-telling in imagery. "Brilliant" is actually a bit of an understatement in describing these 60 Brilliant Logo Designs
. Is there an adjective more superlative than "brilliant?" The simplicity of design in every one of the logos is simply dazzling! If you're ever called on to design a logo — and most PR and marketing folks are at least involved in the decision-making — this is your numero uno resource for design inspiration.
Top 10 Social Media Monitoring Tips
Social Media Strategies Summit
What should you monitor in social media and how should you do it? Top 10 Social Media Monitoring Tips
makes unassailable recommendations. Monitor for risk management, PR opportunities, negative chatter, and competitors. Utilize monitoring tools. Create a monitoring team.
22 Top Blogging Tools Loved by the Pros
Social Media Examiner
There are tools for idea generation, content aggregation, community development, image-finding, productivity enhancement and more in 22 Top Blogging Tools Loved by Pros
. Most bloggers will find at least one tool here to become more effective or productive.
88 Content Creation Ideas for Better Business Blog Posts, Images or Videos
Search Engine Watch
Blogs and Brands: Four Common Mistakes PR Pros Make in Blogger Outreach
In a few succinct paragraphs, Hugh Anderson of Fourth Metrics Limited spells out the Four Common Mistakes PR Pros Make in Blogger Outreach
. The most egregious errors: 1) Not targeting bloggers interested in the subject 2) Not personalizing the pitch. Those same blunders also irritate mainstream journalists.
How to Win at YouTube
YouTube introduced "channels" for ongoing shows about six months ago. Marketing those ongoing shows on YouTube requires pulling different levers than typical brand marketing and PR, and some successful promotional strategies and tactics have emerged. How to Win at YouTube
explains key elements of the promotional playbook for online shows.
7 Hard-Hitting Ways to Grow Your YouTube Audience
Dividing YouTube videos into two major classes, entertainment and instructive, 7 Hard-Hitting Ways to Grow Your YouTube Audience
examines the video planning process as the first step in building an audience by creating what audiences want and in the form they want it. Tips on increasing exposure include use of a YouTube widget, use of the new featured YouTube Channels, and engaging with the community that forms around your video.
American Airlines Responds to Every Tweet with Original, Non-Scripted Answers
12 ½ Reasons PR Should Lead Social Media Efforts
Is there a political Donnybrook over department in your organization should be in charge of social media? Last week we featured an article about FedEx
, where no one (and everyone) controls social media. Given the trend toward dispersing management of social media, the pro PR arguments in 12 ½ Reasons PR Should Lead Social Media Efforts
may need an even stronger case.
Handling PR for an Olympian: 5 Lessons
An Olympics-themed article is just about mandatory this week — and this is ours. Every PR client presents a unique set of challenges, but celebrity athletes fall into a category of their own. Handling PR for an Olympian: 5 Lessons
provides an insider's look at PR for well-known athletes.
The Art of the Infographic
In last week's issue, we lamented that multiple articles explained well in words how to design infographics but lacked quality infographics themselves. The Art of the Infographic
focuses on the methods to create the art/design element of an effective infographic.
How to Increase the ROI of Social Media Marketing
The flip answer is you must increase revenues or reduce expenditures. In this article, the flip answer is to deliver the right message, to the right person, through the right social media channel. However, the more interesting part of How to Increase the ROI of Social Media Marketing
describes seven distinct types of social media sharers, explaining how each sharing style can be leveraged to more effectively target and engage potential customers. The seven styles come from a speech by Judith Lewis of SEO Chicks at the SES Conference in Toronto.
11 Ways to Make Social Media Less of a Time Suck
If you've implemented a PR or marketing program in social media, you undoubtedly discovered it's much more time-intensive than advocates let on. Unfortunately, there's no magic bullet to avoid the required time investment of an effective social media program, but 11 Ways to Make Social Media Less of a Time Suck
offers useful suggestions on how to become more time-efficient at social media.
5 Digital Marketing Metrics That Matter
Richard Branson's Five Rules for Business
In a business as complex as Richard Branson's Virgin empire, it's hard to believe that someone so successful can have such a simple set of management principles as explained in Richard Branson's Five Rules for Business
. Sixth Rule: It's usually worth listening to someone as successful as Richard Branson.
Look Back Article
Marissa Mayer's 9 Principles of Innovation
Why did Yahoo! choose Marissa Mayer of Google as its new CEO? Looking way back to a 2008 article in Fast Company entitled Marissa Mayer's 9 Principles of Innovation
provides insight into how a future CEO thinks, plans and makes things happen. Favorite principle: share as much information as you can.
Bypass Phone Menu Hell
You've lost your credit card and need to notify the bank. Or there's an error in your wireless bill. Or you're trying to order a new E-Z-Pass. You get mired in phone menu hell — and all you want is a human to talk with. Although the article is no longer available online, the September issue of Kiplinger Magazine recommends GetHuman.com
, an online service that gives you the secret numbers and codes to get you the fastest to customer service agents at 8,000 companies. Just type the name of the company into the search engine and review the results for your best option.
PR Meetings, Seminars, White Papers
— SES San Francisco
, sponsored by ClickZ, will be held August 13-17 in San Francisco, Ca. The cost to attend is $2,795. Early bird rates are available.
, sponsored by Social Media Explorer, will be held August 16-17 in Minneapolis, MN. Price to attend is $250.
— B2B Marketing Summit
, sponsored by MarketingSherpa, will be held August 27-30. The cost to attend is $1,695.
— Content Marketing World 2012
, sponsored by Content Marketing Institute, will be held September 4-6 in Columbus, OH. The cost to attend is $1,690.
— PR Best Practices Summit
, sponsored by Ragan Communications, will be held September 10-11 in Washington, DC. The cost to attend is $795 for members; the cost for non-members is $545.
— B2B Marketing Forum
, sponsored by MarketingProfs, will be held October 3-5 in Boston, Ma. The cost to attend is $1,295, if you register before August 8.
— PRSA International Conference
, sponsored by PRSA, will be held October 13-16 in San Francisco, Ca. The cost to attend is $1,275 for members, $1,575 for non-members.
— Maximising Social PR
, sponsored by PR Week, will be held October 17 in London. The cost to attend is £449 + VAT.
— DMA 2012
, sponsored by Direct Marketing Association, will be held October 13-18 in Las Vegas, NV. The cost to attend is $1,899 if registered before June 29.
— Power to the People
, sponsored by PR Week, will be held November 14 in New York, NY. The cost to attend is $845.
— PR News 15 to Watch
. Submission deadline is August 17. Event to be held in Washington, DC in December.
— PR Week Awards 2013
, sponsored by PR Week, will be announced on March 7, 2013. Submission deadline is October 5. The cost to enter is $350.
PR & Marketing Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to firstname.lastname@example.org
Best of Previous Issues
Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
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