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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
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August 2012: Issue 2
Eclectic, helpful and fun best describe the selection of articles in Media Monitoring News this week. The issue contains a wide array of topics all pointing to enhanced skills and techniques.

"Design" is an unusual topic in this newsletter, but this week includes two design articles - one on logos, the other on infographics.

Another focus is on creating and maintaining a successful blog with efficient blogging tools and content-generating ideas.

Two articles focus on creating more successful YouTube videos.

The article on social media monitoring succinctly summarizes the key elements of a corporate social media monitoring program.

Highly recommended: the wisdom of two successful entrepreneurs — Richard Branson of the Virgin empire and Marissa Mayer, formerly of Google and now CEO of Yahoo!. (Don't you wish she would issue a CEO edict to discard the logo's exclamation point?)

  Bill
Editor: 
William J. Comcowich
CyberAlert, Inc.
Google+

Featured Article:

Creative Showcase: 60 Brilliant Logo Designs for Inspiration

WebNeel
Words reign supreme as the story-telling tool of choice in the worlds of PR and marketing. But imagery can often be more effective — conveying brand messages in an instant. The brand logo may be the epitome of story-telling in imagery. "Brilliant" is actually a bit of an understatement in describing these 60 Brilliant Logo Designs. Is there an adjective more superlative than "brilliant?" The simplicity of design in every one of the logos is simply dazzling! If you're ever called on to design a logo — and most PR and marketing folks are at least involved in the decision-making — this is your numero uno resource for design inspiration.
Table of Contents
Best Recent PR & Marketing Articles
  Top 10 Social Media Monitoring Tips
  22 Top Blogging Tools Loved by the Pros
  88 Content Creation Ideas for Better Business Blog Posts, Images or Videos
  Blogs and Brands: Four Common Mistakes PR Pros Make in Blogger Outreach
  How to Win at YouTube
  7 Hard-Hitting Ways to Grow Your YouTube Audience
  American Airlines Responds to Every Tweet with Original, Non-Scripted Answers
  12 ½ Reasons PR Should Lead Social Media Efforts
  Handling PR for an Olympian: 5 Lessons
  The Art of the Infographic
  How to Increase the ROI of Social Media Marketing
  11 Ways to Make Social Media Less of a Time Suck
  5 Digital Marketing Metrics That Matter
  Richard Branson's Five Rules for Business
  Marissa Mayer's 9 Principles of Innovation
  Bypass Phone Menu Hell
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

Two Best Values in Media Monitoring

Top 10 Social Media Monitoring Tips

Social Media Strategies Summit
What should you monitor in social media and how should you do it? Top 10 Social Media Monitoring Tips makes unassailable recommendations. Monitor for risk management, PR opportunities, negative chatter, and competitors. Utilize monitoring tools. Create a monitoring team.

22 Top Blogging Tools Loved by the Pros

Social Media Examiner
There are tools for idea generation, content aggregation, community development, image-finding, productivity enhancement and more in 22 Top Blogging Tools Loved by Pros. Most bloggers will find at least one tool here to become more effective or productive.

88 Content Creation Ideas for Better Business Blog Posts, Images or Videos

Search Engine Watch
If you need some inspiration for your next blog post or YouTube video, 88 Content Creation Ideas for Better Business Blog Posts, Images or Videos has three buckets full of suggestions. Keep it for a reference for that inevitable day when you're barren. The article includes links to idea-generation services.

Blogs and Brands: Four Common Mistakes PR Pros Make in Blogger Outreach

CommPro.Biz
In a few succinct paragraphs, Hugh Anderson of Fourth Metrics Limited spells out the Four Common Mistakes PR Pros Make in Blogger Outreach. The most egregious errors: 1) Not targeting bloggers interested in the subject 2) Not personalizing the pitch. Those same blunders also irritate mainstream journalists.

How to Win at YouTube

Advertising Age
YouTube introduced "channels" for ongoing shows about six months ago. Marketing those ongoing shows on YouTube requires pulling different levers than typical brand marketing and PR, and some successful promotional strategies and tactics have emerged. How to Win at YouTube explains key elements of the promotional playbook for online shows.

7 Hard-Hitting Ways to Grow Your YouTube Audience

Quick Sprout
Dividing YouTube videos into two major classes, entertainment and instructive, 7 Hard-Hitting Ways to Grow Your YouTube Audience examines the video planning process as the first step in building an audience by creating what audiences want and in the form they want it. Tips on increasing exposure include use of a YouTube widget, use of the new featured YouTube Channels, and engaging with the community that forms around your video.

American Airlines Responds to Every Tweet with Original, Non-Scripted Answers

PR Daily
Equal parts PR, marketing and customer-service, the American Airlines approach to social media seems to be a winner. America Airlines Responds to Every Tweet with Original, Non-Scripted Answers is an expensive, but extraordinarily effective way to handle Twitter queries. Suggested enhancement: monitor everywhere, not just Twitter.

12 ½ Reasons PR Should Lead Social Media Efforts

B2B Bliss
Is there a political Donnybrook over department in your organization should be in charge of social media? Last week we featured an article about FedEx, where no one (and everyone) controls social media. Given the trend toward dispersing management of social media, the pro PR arguments in 12 ½ Reasons PR Should Lead Social Media Efforts may need an even stronger case.

Omnibus News

Handling PR for an Olympian: 5 Lessons

PR Daily
An Olympics-themed article is just about mandatory this week — and this is ours. Every PR client presents a unique set of challenges, but celebrity athletes fall into a category of their own. Handling PR for an Olympian: 5 Lessons provides an insider's look at PR for well-known athletes.

The Art of the Infographic

ClickZ
In last week's issue, we lamented that multiple articles explained well in words how to design infographics but lacked quality infographics themselves. The Art of the Infographic focuses on the methods to create the art/design element of an effective infographic.

How to Increase the ROI of Social Media Marketing

Huffington Post
The flip answer is you must increase revenues or reduce expenditures. In this article, the flip answer is to deliver the right message, to the right person, through the right social media channel. However, the more interesting part of How to Increase the ROI of Social Media Marketing describes seven distinct types of social media sharers, explaining how each sharing style can be leveraged to more effectively target and engage potential customers. The seven styles come from a speech by Judith Lewis of SEO Chicks at the SES Conference in Toronto.

11 Ways to Make Social Media Less of a Time Suck

Hubspot Blog
If you've implemented a PR or marketing program in social media, you undoubtedly discovered it's much more time-intensive than advocates let on. Unfortunately, there's no magic bullet to avoid the required time investment of an effective social media program, but 11 Ways to Make Social Media Less of a Time Suck offers useful suggestions on how to become more time-efficient at social media.

5 Digital Marketing Metrics That Matter

Mashable
When you're trying to balance social media expenditures with social media results, 5 Digital Marketing Metrics That Matter advocates outcome measurements.

Richard Branson's Five Rules for Business

CNBC
In a business as complex as Richard Branson's Virgin empire, it's hard to believe that someone so successful can have such a simple set of management principles as explained in Richard Branson's Five Rules for Business. Sixth Rule: It's usually worth listening to someone as successful as Richard Branson.

Look Back Article

Marissa Mayer's 9 Principles of Innovation

Fast Company
Why did Yahoo! choose Marissa Mayer of Google as its new CEO? Looking way back to a 2008 article in Fast Company entitled Marissa Mayer's 9 Principles of Innovation provides insight into how a future CEO thinks, plans and makes things happen. Favorite principle: share as much information as you can.

Bypass Phone Menu Hell

Kiplinger Magazine
You've lost your credit card and need to notify the bank. Or there's an error in your wireless bill. Or you're trying to order a new E-Z-Pass. You get mired in phone menu hell — and all you want is a human to talk with. Although the article is no longer available online, the September issue of Kiplinger Magazine recommends GetHuman.com, an online service that gives you the secret numbers and codes to get you the fastest to customer service agents at 8,000 companies. Just type the name of the company into the search engine and review the results for your best option.

Try Our No-Risk F.r.e.e Trial

PR Meetings, Seminars, White Papers

MeetingSES San Francisco, sponsored by ClickZ, will be held August 13-17 in San Francisco, Ca. The cost to attend is $2,795. Early bird rates are available.
MeetingExplore!, sponsored by Social Media Explorer, will be held August 16-17 in Minneapolis, MN. Price to attend is $250.
MeetingB2B Marketing Summit, sponsored by MarketingSherpa, will be held August 27-30. The cost to attend is $1,695.
MeetingContent Marketing World 2012, sponsored by Content Marketing Institute, will be held September 4-6 in Columbus, OH. The cost to attend is $1,690.
MeetingPR Best Practices Summit, sponsored by Ragan Communications, will be held September 10-11 in Washington, DC. The cost to attend is $795 for members; the cost for non-members is $545.
MeetingSocial Media & Web Analytics Innovation Summit, will be held September 13-14 in Boston, Ma. The cost to attend is $1,595.
MeetingSocial Media Boot Camp for Corporate Communicators, sponsored by Ragan Communications, will be held September 28 in Washington, DC. The cost to attend is $495 for members and $645 for non-members.
MeetingSocial Media Mobile Marketing Symposium, sponsored by Converge Chicago, will be held October 1-2 in Chicago, IL. The cost to attend is $499.
MeetingB2B Marketing Forum, sponsored by MarketingProfs, will be held October 3-5 in Boston, Ma. The cost to attend is $1,295, if you register before August 8.
MeetingThe 2012 Social Media and Community Managers Summit, sponsored by Ragan Communications, will be held October 11-12 in Chicago, IL. The cost to attend is $495 for members and $645 for non-members.
MeetingPRSA International Conference, sponsored by PRSA, will be held October 13-16 in San Francisco, Ca. The cost to attend is $1,275 for members, $1,575 for non-members.
MeetingMaximising Social PR, sponsored by PR Week, will be held October 17 in London. The cost to attend is £449 + VAT.
MeetingDMA 2012, sponsored by Direct Marketing Association, will be held October 13-18 in Las Vegas, NV. The cost to attend is $1,899 if registered before June 29.
MeetingSocial Media Strategies Summit, will be held October 23-25 in Boston, Ma. The cost to attend is $1,595.
Meeting7th Annual SNCR Symposium and Awards Gala, will be held November 9 in Menlo Park, Ca. The cost to attend is $495.
MeetingPower to the People, sponsored by PR Week, will be held November 14 in New York, NY. The cost to attend is $845.
PR AwardsPR News 15 to Watch. Submission deadline is August 17. Event to be held in Washington, DC in December.
PR AwardsJack Felton Golden Ruler Award. Submission deadline is August 24. The application fee is $350.
PR AwardsSNCR Excellence in New Communications Awards, sponsored by Society for New Communications Research. Submission deadline September 7; no extensions granted. The cost to enter is $75.
PR AwardsPR Week Awards 2013, sponsored by PR Week, will be announced on March 7, 2013. Submission deadline is October 5. The cost to enter is $350.
White PaperCreating ROI and Proving Value in Corporate Communication and PR, sponsored by PRIME Research.

PR & Marketing Job Openings

The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Executive Communications Associate — Google
Senior VP for Communications — BRANDEIS University
Public Communications Intern — Tampa Bay Water
Managing Director, Communications — Worldcom
Sr. Communications Specialist — EmblemHealth
Director, Communications and Corporate Marketing — The Joint Commission
Marketing and Media Relations Lead — IDEO
Communications Specialist — Boar's Head
PR Senior Specialist — St. Christopher's Hospital for Children
Public Relations Manager — Raytheon
Director of Communications — California Environmental Associates
Public Relations Manager — Thomson Reuters
Associate Director, PR — St. Jude Children's Research Hospital
Marketing Positions
Managing Director, Social Media Strategy — Burson-Marsteller
Senior Manager for Marketing and Outreach — American Institutes for Research
Social Media Guru — Neff Associates
Graphic Designer — Philadelphia, PA
Director, Communications and Corporate Marketing — The Joint Commission
Marketing Communication Faculty — Emerson College
Marketing and Media Relations Lead — IDEO
Marketing and PR Coordinator — Meals on Wheels Delaware
VP Marketing — Avenue
Client Marketing Manager — Assurant
Marketing and Project Manager Intern — Bar Z adventures

Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services

NEWS MONITORING
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ONLINE SOCIAL MEDIA MONITORING
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide. CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups. Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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