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Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
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August 2012: Issue 5
The last week of August is traditionally a vacation week - and we seriously considered skipping Media Monitoring News this week. But, there were so many really good articles published this week on public relations, media measurement, social media, writing and marketing that we decided to share them with you.
The featured article this week is a compendium of three articles on infographics. Together the articles provide a superb foundation in how to design and implement an infographic.
Two articles on media monitoring look at applications for social monitoring — and potentially troublesome approaches to doing social monitoring. There's also an excellent article on using a "creative brief" to launch a social media initiative. And please do look at the shortest ever social media policy — 12 words — from the Mayo Clinic.
To all who, like us, are not on vacation this week, happy reading!
  Bill
Editor: 
William J. Comcowich
CyberAlert, Inc.
Google+

Featured Article:

The Anatomy of an Infographic: 5 Steps to Create a Powerful Infographic

Sprye Studios
The infographic is the hot communications approach of the year. It may seem easy, but there's no quick & dirty way to create an effective infographic. It requires good design, solid content, and in-depth subject knowledge. It takes talent, deep understanding, and plain old hard work to create a good one. Like so many other creative endeavors, a poor or mediocre effort does more harm than good to the sponsoring company. The Anatomy of an Infographic: 5 Steps to Create a Powerful Infographic outlines a step-by-step work process for envisioning and creating an infographic. 5 Rules for Infographic Success from the IQ Agency offers more insight into approaches to create a successful infographic. On the flip side, Business 2 Community explains the 5 Biggest Infographic Mistakes Marketers Make. After reading the three recommended articles, you'll have a solid grounding in successful approaches to creating infographics — and you just may decide you need a specialist to help you develop your infographic.
Table of Contents
Best Recent PR & Marketing Articles
  Ways Marketing Agencies Can Use Social Media Monitoring: A Long, Incomplete List
  The New Way Kentucky and Louisville Are Monitoring Athletes' Social Media Behavior
  7 Tools for Monitoring the Effectiveness of Your Tweets
  Is Content Marketing a New Public Relations Discipline?
  PR Feature Release Services Buyer's Guide
  Key Takeaways from the Media Measurement Summit
  Social Media Measurement Standards: Everything You Need to Know
  Starting Your Social Marketing? Consider a Social Brief
  34 Social Media Truths in a Nutshell
  30 Indispensable Writing Tips from Famous Authors
  The Case for Short & Sweet
  Daily Chart: Wordy Goods
  9 Radical Technologies Transforming Digital Marketing
  How Much Is F.r.e.e Publicity Worth
  A 12-Word Social Media Policy
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

Two Best Values in Media Monitoring

Ways Marketing Agencies Can Use Social Media Monitoring: A Long, Incomplete List

Radian 6
The tried and true press clipping service to count PR placements has evolved into media monitoring services with a host of applications. Ways Marketing Agencies Can Use Social Media Monitoring enumerates specific uses for social media monitoring. The uses and benefits are certainly not confined to "marketing agencies" or social media. Most all the suggested applications can be utilized by most any organization — and apply to news as well as social media.

The New Way Kentucky and Louisville Are Monitoring Athletes' Social Media Behavior

CBS Sports
Monitoring social media is okay. Monitoring college athletes on social media? Hmmmmmm. But some universities are doing it — to protect their reputations and to avoid NCAA sanctions based on social media comments by their athletes. The New Way Kentucky and Louisville Are Monitoring Athletes' Social Media Behavior examines just how the universities are doing it — and questions the appropriateness of the approach. The issue applies to corporations and their employees as well.

7 Tools for Monitoring the Effectiveness of Your Tweets

Social Mouths
Each of the 7 Tools for Monitoring the Effectiveness of Your Tweets answers just one measurement question about the reach of the tweet. The selected applications can be helpful for some idle assessment about a small set of tweets. For ongoing monitoring by corporations, a more comprehensive measurement service that provides multiple metrics is usually a more appropriate choice.

Is Content Marketing a New Public Relations Discipline?

Beyond PR
Despite the inclusion of the word "marketing" to describe this new approach to consumer communications, we voted a resounding "yes" in a previous issue of Media Monitoring News to the question Is Content Marketing a New Public Relations Discipline?. Content marketing is essentially commercial journalism. To be successful, it needs to meet journalistic standards and avoid marketing hype. With PR know-how on news standards, PR needs a strong voice at the "content marketing" table. PR needs to demonstrate how PR skills can add value to this new communications tool. PR pros need to be careful not to be elbowed out of this evolving communications channel.

PR Feature Release Services Buyer's Guide

Bulldog Reporter
Not far removed from "content marketing" is the similar concept of "features releases." Bulldog Reporter produced a 5-part series entitled PR Feature Release Services Buyer's Guide. The guide aims to help communicators understand the coverage opportunities created by using PR Feature Release (PRFR) services—and how these tools can generate significant amounts of ink (or pixels) for PR agency clients and in-house PR departments. The chapter titles are:
  • " Chapter I: Introduction to the Secret Weapon"
  • "Chapter II: The Nuts and Bolts of Feature Releases' Astonishing Power"
  • "Chapter III: Feature Release Opportunities Provide Major Wins"
  • "Chapter IV: Helping a Feature Release Provider to Help You"
  • "Chapter V: An Overview of Leading Providers…" and probably sponsors.

Key Takeaways from the Media Measurement Summit

Cognito
AMEC's 4th Annual Conference on Measurement made substantial progress in establishing standards for measurement of publicity, social media, and other PR activities. In nine major bullet points, Key Takeaways from the Media Measurement Summit synthesizes the meeting discussions and recommendations.

Social Media Measurement Standards: Everything You Need to Know

Institute for Public Relations
The Institute for Public Relations has provided the venue for multiple media measurement conclaves and has published some seminal documents. Social Media Measurement Standards: Everything You Need to Know, written by Katie Paine, reviews the five broad categories of measurement standards and offers up the recommended "transparency tables" that organizations can employ in social media measurement. The tables are essentially the media monitoring equivalent of a nutrition label. The information is as up-to-date as you'll get on progress in measurement standards for PR.

Starting Your Social Marketing? Consider a Social Brief

eContent
Most advertising campaigns start with an "advertising brief" that consists of a series of questions and answers to help the creative team develop concepts and ideas, and then bring them to fruition. Starting Your Social Marketing? Consider a Social Brief suggests that a similar "brief" is a useful way to inaugurate a social media campaign. because it includes the myriad questions you should answer in the social media brief, the article is an extraordinarily useful document for any organization in the process of launching or rethinking a social media program for marketing or corporate public relations.

Omnibus News

34 Social Media Truths in a Nutshell

SlideShare (Pam Moore)
The real truth is that 34 Social Media Truths in a Nutshell is a 51-slide presentation — and it really does contain important insights about social media. Here's one: communities create markets. And another: It's what happens after the "like" and "follow" that matters most. How about this one? Deal with the hard stuff now (at the beginning). And beware: skeletons will fall out of the closet. Bonus: each slide is beautifully illustrated and the slide text lets you easily fill in the narrative yourself.

30 Indispensable Writing Tips from Famous Authors

BuzzFeed
Cryptic advice on writing from some of the world's most successful authors — that's what you get from 30 Indispensable Writing Tips from Famous Authors. Much of it is sage; some is vacuous, presuming others have the same talent. For the most practical advice, see George Orwell's rules that apply to both fiction and non-fiction. For the best suggestions on writing fiction, see Kurt Vonnegut.

The Case for Short & Sweet

Marketing Profs
Attention spans are shorter than ever. The Case for Short & Sweet focuses on the need for brevity in email correspondence and newsletters. The admonition applies to other communications as well. Those of us who try to be comprehensive, thorough and educational in written materials might well benefit from drinking the short & sweet Kool Aid.

Daily Chart: Wordy Goods

The Economist
Wordy Goods is a slick chart depicting the growth of the incidence of words and time spent in different media over time. It shows that "Internet" now accounts for a growing proportion of total words and time-spent in communications media and radio accounts for less. In other words, so-called "new media" is siphoning content and time-on-task from "traditional media." We all pretty much knew that already. There may be other insights in the chart. Maybe you'll see something really revealing. Please share.

9 Radical Technologies Transforming Digital Marketing

iMedia Connection
Some you already know; others, as the saying goes, will blow your mind. 9 Radical Technologies Transforming Digital Marketing includes the ability to try on clothes from a catalog via the the TV in your living room; the power to read your customer's mind; the faculty to know what customers are feeling when they react with your brand; and methods to send customers mobile coupons when they are in a place to buy. It's worth a read to know what's coming down the marketing pike.

Look Back Article

How Much Is F.r.e.e Publicity Worth

Wall Street Journal
Articles on how to measure the value of PR are prevalent in PR journals. But the Wall Street Journal opined on the subject back in June 2011 in How Much Is F.r.e.e. Publicity Worth? The article evaluates and debunks the approach equating the value of publicity with the cost of advertising. Still the reason the method "retains its allure is that no simple alternative has emerged for putting a monetary value on the effectiveness of public relations work."

Look Back Article

A 12-Word Social Media Policy

Mayo Clinic
As a guide to behavior in social media, 12-Word Social Media Policy is shorter and better than even the 10 Commandments.

Try Our No-Risk F.r.e.e Trial

PR Meetings, Seminars, White Papers

MeetingContent Marketing World 2012, sponsored by Content Marketing Institute, will be held September 4-6 in Columbus, OH. The cost to attend is $1,690.
MeetingPR Best Practices Summit, sponsored by Ragan Communications, will be held September 10-11 in Washington, DC. The cost to attend is $795 for members; the cost for non-members is $545.
MeetingSocial Media & Web Analytics Innovation Summit, will be held September 13-14 in Boston, Ma. The cost to attend is $1,595.
MeetingSocial Media Boot Camp for Corporate Communicators, sponsored by Ragan Communications, will be held September 28 in Washington, DC. The cost to attend is $495 for members and $645 for non-members.
MeetingSocial Media Mobile Marketing Symposium, sponsored by Converge Chicago, will be held October 1-2 in Chicago, IL. The cost to attend is $499.
MeetingB2B Marketing Forum, sponsored by MarketingProfs, will be held October 3-5 in Boston, Ma. The cost to attend is $1,295, if you register before August 8.
MeetingThe 2012 Social Media and Community Managers Summit, sponsored by Ragan Communications, will be held October 11-12 in Chicago, IL. The cost to attend is $495 for members and $645 for non-members.
MeetingPRSA International Conference, sponsored by PRSA, will be held October 13-16 in San Francisco, Ca. The cost to attend is $1,275 for members, $1,575 for non-members.
MeetingMaximising Social PR, sponsored by PR Week, will be held October 17 in London. The cost to attend is £449 + VAT.
MeetingDMA 2012, sponsored by Direct Marketing Association, will be held October 13-18 in Las Vegas, NV. The cost to attend is $1,899 if registered before June 29.
MeetingSocial Media Strategies Summit, will be held October 23-25 in Boston, Ma. The cost to attend is $1,595.
Meeting7th Annual SNCR Symposium and Awards Gala, will be held November 9 in Menlo Park, Ca. The cost to attend is $495.
MeetingGlobal Strategic Communications and Measurement Conference, sponsored by IABC and PRIME Research, will be held November 12-13 in New York, NY. The cost to attend is $845 for IABC members and $945 for non-members.
MeetingPower to the People, sponsored by PR Week, will be held November 14 in New York, NY. The cost to attend is $845.
PR AwardsSNCR Excellence in New Communications Awards, sponsored by Society for New Communications Research. Submission deadline September 7; no extensions granted. The cost to enter is $75.
PR AwardsPR Week Awards 2013, sponsored by PR Week, will be announced on March 7, 2013. Submission deadline is October 5. The cost to enter is $350.
PR AwardsPR Daily's Media Relations Awards, sponsored by PR Daily. Submission deadline is October 5. The cost to enter is $250.

PR & Marketing Job Openings

The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Public Relations Manager — Stoakley-Dudley Consultants
PR Senior Account Supervisor or VP — Hill+Knowlton Strategies
VP Public Relations — Chicago Symphony Orchestra
Sr. Manager, Diabetes & Product Communications — Novo Nordisk
Communications Manager — Walgreens
PR & Social Media Manager — TiVo Inc
Police Public Affairs Specialist — Town of Ocean City
Associate/Senior Associate — Rogers Finn Partners
Strategic Communications Director — MASCO, Inc
Director, Communications & Marketing — Antioch University Seattle
Marketing Positions
Marketing Director — SUNPAN
Community Manager/Social Media Strategist — eMarketer
PR & Social Media Manager — TiVo Inc
Senior Manager, Digital Marketing — Staples
Director of Marketing — Eye Care Associates
Marketing Manager — Eastern Michigan University
Marketing Director — Minnesota State Colleges & Universities
Director, Communications & Marketing — Antioch University Seattle
Marketing Director — Art Resort Living

Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services

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ONLINE SOCIAL MEDIA MONITORING
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide. CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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