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Media Monitoring News Archives

5 Non-Communication Skills That PR Pros Need

August 2014 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
August 2014 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

5 Non-Communication Skills That PR Professionals Need

CyberAlert
5 Non-Communication Skills That PR Professionals Need ffffff
PR pros must possess strong communication skills, but other important qualities are just as vital to practice public relations effectively and successfully. These sometimes overlooked skills include search engine optimization, math, technology, visual design and finance. Read More »
Public Relations

How to Flip a Negative Review to a Positive

CyberAlert
How to Flip Negative Reviews to a Positive ffffff
Few businesses see negative reviews for what they truly are: opportunities. Using their relationship building skills, PR professionals can flip negative reviews into positive experiences for the customer. Here are some ways to do a complete 180. Read More »

CIPR President Shares Lessons on Leading a PR Association

CIPR
CIPR President Shares Lessons on Leading a PR Association ffffff
CIPR President Stephen Waddington
Outgoing CIPR President Stephen Waddington reflects on the traits, attitudes and work styles needed to effectively lead a PR association. We've shared his insights, and it's a must-read for any professional who leads a local, statewide or national association. Read More »

Recent Plagiarism Cases Should Remind All Writers of Its Dangers

Plagiarism Today / SPJ
Recent Plagiarism Cases Should Remind All Writers of Its Dangers ffffff
In an age where reputation is everything, no company or publication can afford to be caught plagiarizing. Copying content without acknowledging the source can instantly ruin an organization's credibility — not to mention the career of the individual who showed poor ethical judgment. Read More »

PR Pitching Methods: Press Releases Aren't Dead, But the Phone Is

Branding Magazine / The Open Notebook / PR Breakfast Club
PR Pitching Methods: Press Releases Arent Dead, But the Phone Is ffffff
Courtesy of Pete Jelliffe
There are many ways to increase your pitch's chance at getting published. Calling reporters isn't one of them. Len Stein makes a strong case as to why phoning reporters is now an old-school and discredited PR practice. His opinion is supported by evidence: more than 90% of journalists say email is their preferred method for receiving pitches. Read More »

To Maintain Customer Trust, Address Their Biggest Privacy Concern: Cyber Attacks

Forbes
To Maintain Customer Trust, Address Their Biggest Privacy Concern: Cyber Attacks
Courtesy of Zodman
As cyber attacks on corporate databases have increased, consumers have become far more concerned about the security and privacy protection provided by companies. To maintain customer loyalty, a business must demonstrate unwavering commitment to the security of its customers' data. Read More »

5 Research Tools That Help Take Your PR Program to the Next Level

Blogging Wizard
5 Tools That Help Take Your PR Program to the Next Level ffffff
Courtesy of NOD3x
Many online programs double as tools for media relations, PR measurement, influencer outreach and/or content promotion. Learn five tools that can help you carry out PR activities more quickly and effectively. Read More »

Check Your PR Measurement Methods with This Best Practices List

Institute for PR
Check Your PR Measurement Methods with This Best Practices List ffffff
If your PR measurement doesn't follow the Coalition for Public Relations Research Standards, your data and findings may not be accurate. David Geddes elaborates on those standards by explaining how they should — and should not — be used in real PR situations and strategies. Read More »
Marketing& Social Media

Experiential Marketing: Where PR and Marketing Meet

Econsultancy / Heidi Cohen
CEOs: Its Time to Jump on the Social Media Bandwagon ffffff
Audiences expect much more from brands than flat content and one-way communication. Experiential marketing immerses customers in memorable experiences and creates a closer bond between the consumer and the brand. If you need inspiration for an experiential marketing campaign, check out some of our favorite examples. Read More »

Does Bashing Competitors with Attack Ads Really Work?

Social Media Today / CyberAlert
Does Bashing Competitors with Attack Ads Really Work? ffffff
Courtesy of Jeffrey Kontur
Bashing the competition is often considered taboo in marketing. Few brands want to risk the backlash that follows from the competitor and its customers. But sometimes competitive marketing — taking direct aim at the competition — does pay off. Read More »

The Blog Idea Generator: 14 Ways to Beat Writer's Block

Social Media Today / Oracle
The Blog Idea Generator: 14 Ways to Beat Writers Block ffffff
Courtesy of Khalid Albaih
For many content creators, writing comes easy. It's what to write about that gets particularly burdensome. To relieve marketing and PR people from the challenge, we've aggregated tips and ideas from several experienced bloggers that just might help heal nasty cases of writer's block. Read More »

Creating Symbiosis between Online and Offline Marketing

Fast Company / Marketing Land / Rick Whittington
Creating Symbiosis between Online and Offline Marketing ffffff
As social media use continues to increase, organizations are now transferring their online popularity into offline materials. The NBA most recently bridged the gap by announcing it had printed its Twitter handle on the official game ball. By creating a symbiotic relationship between online and offline materials, organizations can gain greater and longer-running engagement with their customers and other constituencies. Read More »

Executive News Briefs: The Best Way to Keep Decision-Makers Informed

CyberAlert
Executive News Briefs: The Best Way to Keep Decision-Makers Informed ffffff
Daily news briefs condense hundreds of news clips into a short read focused exclusively on news affecting the organization. With new developments taking place in all industries, every C-level executive should have a morning news digest to keep them better-informed about the news and events that can shape their decisions. Read More »
More Articles We Like
Conferences and Webinars
Webinar: 7 Most Common Press Release Writing Mistakes and 7 Story Hooks That Editors Love, hosted by Bulldog Reporter, will be held Aug. 14. The cost to register is $299.
Webinar: How to Come out on Top When Dealing with Negative Reviews, hosted by The Association of Strategic Marketing, will be held Aug. 27. The cost to register is $395.
The PR Week Conference: Good Business Better Business, hosted by PR Week, will be held Sept. 16 in New York, NY. The cost to attend is $850.
FT Future of Marketing Summit 2014, hosted by Financial Times, will be held Sept. 17 in New York, NY. The cost to attend is $1,195.
Conversations That Win: The Marketing and Sales Alignment Conference, hosted by Corporate Visions, will be held Sept. 24 in Chicago, IL. The cost to attend is $799.
PRSA International Conference, hosted by the Public Relations Society of America, will be held Oct. 12 in Washington, D.C. The cost to attend is $1,195 for members and $1,495 for non-members.
White Papers and eBooks
Step out of the Bull's-Eye: Protecting Your Company from Advanced Threats and Targeted Cyberattacks. Kaspersky. Learn about the evolution of targeted attacks, the latest in security intelligence, and strategic steps to keep your business safe.
Unlock the Promise of Customer Data. Forrester. Discover how failing to unify data sources and build a centralized view of the individual across your organization will cost your business in the age of the always-addressable customer.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"Do just once what others say you can't do, and you will never pay attention to their limitations again."
James R. Cook, author
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Quotes of the Week
Intrioducing a.m. NewsBrief
Factoids of the Week
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68% of consumers trust feedback more when they see a mix of good and bad reviews about the company. (Revoo)Tweet this!
84% of consumers say their top fear for privacy is a cyber attack that would risk their information. (Forbes)Tweet this!
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Factoids of the Week
Gizmo of the Week
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TouchPico

TouchPico is a pocket-sized device that can project an 80" display from a smartphone and turn any surface into a touchscreen. The gadget facilitates more interactive presentations. Read More »
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Factoids of the Week
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Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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Netpinions - Consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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BlogSquirrel - Blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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CyberAlert TV - Broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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CyberAlert VDO - Monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Services
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