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Media Monitoring News Archives

How to Create Share-Worthy PR Stories

August 2014 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
August 2014 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

The Art of PR Storytelling: How to Create Share-Worthy Stories

Harvard Business Review / A2L Consulting / The Write Practice
How to Create Share-Worthy PR Stories ffffff
Courtesy of JD Hancock
Facts and figures don't stick in people's minds — compelling, emotional stories do. PR and marketing pros must give consumers a reason to believe in the brand by creating stories and "heroes" that show customers how to overcome their obstacles. Learn the elements great storytellers use to make a story shareable, buzzworthy and actionable. Read More »
Public Relations

Pull, Don't Push: Why Businesses on Budgets Should Focus on Earned Media

The Next Web / CyberAlert
Pull, Dont Push: Why Businesses on Budgets Should Focus on Earned Media ffffff
Courtesy of Bob
The advantages of using earned media to "pull" audiences in rather than push paid media are three-fold: earned media is more cost-effective, more credible and drives more buzz. Results are almost always better with PR as part of the marketing mix. Here are some effective PR activities to get you started. Read More »

Pull, Don't Push (Part 2): Free and Low-Cost PR Tactics

Jeff Bullas / Carol Roth
Pull, Dont Push (Part 2): Free and Low-Cost PR Tactics ffffff
Courtesy of Rachel Adams
To complement our first "Pull, Don't Push" article about the importance of generating earned media, we've added 17 additional ways small and mid-sized businesses can activate their PR strategies. All of the PR tactics are either free or low-cost. Read More »

How PR and Marketing Use Data to Benefit the Company (and the Consumer)

MSL Group
How PR and Marketing Use Data to Benefit the Company (and the Consumer) ffffff
Courtesy of Justin Grimes
Companies can present better offerings to a more targeted audience by monitoring and measuring data. Data-driven insights are also crucial for PR, as they add credibility to claims and opinions. Organizations can use data to benefit the bottom line by crowdsourcing insights, identifying behavioral patterns and identifying future purchasing decisions. Read More »

Russian Hack Proves Cyber Attacks Threaten All Businesses and Their Reputations

Forbes / Bidness
Russian Hack Proves Cyber Attacks Threaten All Businesses and Their Reputations ffffff
Courtesy of elhombredenegro
A massive password hack last week serves as a reminder that businesses must take stringent measures to assure the security of customer data. Companies that take steps to protect themselves against cyber attacks ease their customers' worries, and build greater customer trust and loyalty. Read More »

15 Productivity Tools That PR and Marketing Pros Shouldn't Live Without

All Things SEO / Solo Pro PR
15 Productivity Tools That PR and Marketing Pros Shouldnt Live Without
With all the new responsibilities and tasks, PR and marketing professionals need the best tools available to do their jobs better, faster — and with less stress. These tools will help increase your productivity and make everyday tasks easier. Read More »
Marketing& Social Media

The Social Media Marketer's Guide to Hashtags

Social Media Frontiers / Pamorama
The Social Media Marketers Guide to Hashtags ffffff
Courtesy of Maria Elena
Each social media network uses hashtags differently. This guide includes the best ways to incorporate hashtags into content depending on the social media network. Read More »

Facebook Marketers Disclose the Secrets to a Successful Social Media Campaign

The New York Times
Facebook Marketers Disclose the Secrets to a Successful Social Media Campaign ffffff
Courtesy of Maria Elena
Vindu Goel of The New York Times sat in with Facebook's marketing strategists as they brainstormed on the best way to market MegaRed, an alternative to fish oil pills, to Facebook users. The article sheds light on how marketers can make difficult or boring products appealing to social media users, as well as the best way to structure and measure social media ads. Read More »

How to Become a Pinterest Warrior [Infographic]

Megan Ritter
How to Become a Pinterest Warrior [Infographic] ffffff
Courtesy of eMerchant Broker
Many companies — B2Bs, especially — pass up the opportunity to use Pinterest for leads and sales. But Pinterest generates more referral traffic than YouTube, Google+ and LinkedIn combined - making it a good investment for many types of brands. Check out this infographic for more facts and tips on optimizing your website for Pinterest and pinning engaging content. Read More »

4 Creative Ways to Improve Landing Page Conversion

QuickSprout / UberFlip
4 Creative Ways to Improve Landing Page Conversion ffffff
Courtesy of Neil Patel
A landing page's copy is what gets visitors to convert. The following landing page tips help marketing content stand out from the competition. Best of all, marketers need only tap into their creative writing skills — no design experience is necessary. Read More »

Marketing Cheat Sheet: Content Tips for Every Major Online Channel

My Clever Agency
Marketing Cheat Sheet: Content Tips for Every Major Online Channel ffffff
Content guidelines and SEO best practices differ for each social channel — making content management confusing. Fortunately, My Clever Agency designed a template as a guide to creating effective marketing posts for different social media networks. Read More »

Should Brands Have a Right to Remove Negative Comments from Social Media Ads?

DigiDay
Should Brands Have a Right to Remove Negative Comments from Social Media Ads? ffffff
As if handling online reviews and negative comments didn't cause enough headaches, brands must now deal with pushback on social media ads. If brands pay for an ad, do they have the right to remove content that may be decreasing the ad's value? Read More »
More Articles We Like
Conferences and Webinars
Webinar: How to Increase Your Digital Marketing ROI Using Predictive Analytics, presented by Zak Garner, will be held Aug. 18.
Webinar: 4 Next-Level Customer Engagement Strategies to Boost Contact Center Efficiency, hosted by 1to1 Media, will be held Aug. 19.
Webinar: Tips for Managing the Digital Content Journey Every Step of the Way, hosted by BlueToad, will be held Aug. 28.
The PR Week Conference: Good Business Better Business, hosted by PR Week, will be held Sept. 16 in New York, NY. The cost to attend is $850.
Infographics Boot Camp for PR and Corporate Communicators, presented by Ragan Communications, will be held Oct. 7 in Chicago, IL. The cost to attend is $795 for non-members and $645 for members.
PRSA International Conference, hosted by the Public Relations Society of America, will be held Oct. 12 in Washington, D.C. The cost to attend is $1,195 for members and $1,495 for non-members.
White Papers and eBooks
Evaluation Guide: Enterprise Social Relationship Platforms. Hootsuite. A centralized platform serves the publishing and data needs of numerous stakeholders in separate departments. This white paper will help guide your evaluation process and ensure you make a confident investment.
25 Marketing Automation Tips Straight from Sales. Pardot. From social selling to personalized sales messages, the tips on in this white paper will help your sales reps prioritize the automation features that they'll find most useful.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"The last 29 days of the month are the hardest."
Nikola Tesla, inventor and engineer
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Quotes of the Week
Intrioducing a.m. NewsBrief
Factoids of the Week
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Instagram posts with the highest number of interactions have 11 or more hashtags. (TrackMaven)Tweet this!
On Pinterest, images that don't have [human] faces get shared 23% more than those with faces. (HubSpot)Tweet this!
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Factoids of the Week

Gizmo of the Week
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Swapt

Swapt is an apartment review platform that connects people searching for apartments with the tenants who have previously lived there. It's a great way to get the information that landlords or brokers aren't telling you — both good and bad.Read More »
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Factoids of the Week
Media Monitoring Triple Play Offer
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Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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Netpinions - Consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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BlogSquirrel - Blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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CyberAlert TV - Broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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CyberAlert VDO - Monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Services
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