spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer
spacer cyberalert Nobody Monitors and Measures Media Better top-right-corner
edge margin margin edge
edge spacer spacer margin edge
spacer spacer

Media Monitoring News Archives

PR-Journalism Pay Gap Presents Challenges for the Public Relations Industry

August 2014 Issue #3

spacer spacer spacer spacer spacer spacer spacer spacer spacer
Share
Web version
CyberAlert: Nobody Monitors and Measures the Media Better
August 2014 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
cc0000 spacer
cc0000
cc0000 ffffff
Featured Article

PR-Journalism Pay Gap Presents Challenges for the Public Relations Industry

Pew Research Center / CyberAlert
PR-Journalism Pay Gap Presents Challenges for the Public Relations Industry ffffff
Journalists now earn 65% of what PR employees make — amounting to a salary gap of $20,000 per year, according to a new study by Pew Research Center. Though Pew's study indicates that PR may be upstaging journalism, it also highlights the challenges public relations is facing, and will continue to face in coming years. Read More »
Public Relations

PR Debate: Should Agencies Represent Clients with Opposing Beliefs?

CyberAlert
PR Debate: Should Agencies Represent Clients with Opposing Beliefs? ffffff
Courtesy of Bob
Last week, The Guardian (UK) announced that ten of the world's leading PR firms publicly refused to work with climate change deniers. The issue has us contemplating answers to two important questions: first, do clients' beliefs or decisions impact the reputation of the firms that represent them? And second, should PR firms represent clients with conflicting points of view? Read More »

What Happens When the Largest PR Agency Flubs Its Own PR?

CyberAlert
What Happens When the Largest PR Agency Flubs Its Own PR? ffffff
Courtesy of Rob Howells
Three recent incidents have put Edelman in the media hot seat, involving the CEO of its China company, climate change denial and an article about Robin Williams. As these incidents play out, Edelman's crisis communication activities will certainly offer learning opportunities for PR professionals. Read More »

Linking SEO to the Public Relations Keychain

Ishmael's Corner / CIO.com
Linking SEO to the Public Relations Keychain ffffff
Courtesy of Brenda Clarke
As earned media's link-building power becomes more evident, many organizations are beginning to accept the idea that PR now steers the SEO boat. PR professionals are best positioned to carry out SEO tactics that help the business attain higher search engine rankings. Read More »

6 PR Must-Dos When Announcing Bad News about Your Company

Business2Community / PR Daily / Crenshaw Communications
6 PR Must-Dos When Announcing Bad News about Your Company ffffff
Courtesy of jesadaphorn via FreeDigitalPhotos.net
No one enjoys sharing bad news. Unfortunately, most public relations professionals must suffer through that onerous task at some point during their careers. If you're ever assigned to deliver information your audience doesn't want to hear, follow these steps to assure the message is conveyed well. Read More »

The Psychology of Persuasion, and How to Apply It to PR

EverReach
The Psychology of Persuasion, and How to Apply It to PR
Courtesy of EverReach
Persuasiveness is a key skill in public relations. PR pros can master persuasion techniques by understanding the human psychology. In an infographic, EverReach illustrates six universal factors that guide a person's decision making. We look at how PR can tap into that process with persuasion techniques. Read More »

8 Elements of an Effective Online Newsroom

Business Wire / Communications Conversations
8 Elements of an Effective Online Newsroom
Courtesy of Mike Licht
Online newsrooms are so effective that brands like Coca-Cola rely on the newsroom for the bulk of public relations efforts. To be effective, an online newsroom should include all the resources and tools journalists need to understand and convey your story. Read More »

Anti-Troll Algorithm May Help Websites Maintain Comment Sections

Columbia Journalism Review
Anti-Troll Algorithm May Help Websites Maintain Comment Sections
Internet trolls are forcing forums and publications to close their comment sections. But there's good news: researchers are working on a new comment analysis technology that studies a comment section's language and determines what facilitates productive engagement. If successful, it may help businesses increase audience activity on websites and save time and resources on comment maintenance. Read More »

Self-Editing Checklist: How to Find Errors and Improve Your Writing

Wired / Write to Done
Self-Editing Checklist: How to Find Errors and Improve Your Writing
Reading out loud, changing the font color and printing out articles can help you become a better self-editor and proofreader. Consider these other tips that can help you accelerate the proofreading process and publish better content. Read More »
Marketing& Social Media

Attention Marketers: Snapchat is Now the 3rd Most Popular Social Media App among Millennials

comScore / Fast Company
Attention Marketers: Snapchat is Now the 3rd Most Popular Social Media App among Millennials ffffff
Courtesy of Jeff Beer
Snapchat is now the third most popular social media app on smartphones among 18- to 34-year-olds — beating out Twitter, Pinterest and Vine. Marketers whose brands target the millennial audience may want to consider having a presence on the growing social media platform. Here are some examples of how other brands use Snapchat. Read More »

Online Quizzes: A New Wave of Marketing Research

Newsonaut / Businesses Grow / The New York Times
Online Quizzes: A New Wave of Marketing Research
A new data collection technique has emerged in marketing, and it's attracting more consumers than ever: online quizzes. The brilliance behind quizzes is that they make data collection seem like a game. However, marketers must consider how the technique will affect their audience's perception of the brand — especially in regards to online privacy. Read More »

3 Confusing (but Important) Marketing Metrics Explained

HubSpot / Occam's Razor
3 Confusing (but Important) Marketing Metrics Explained ffffff
HubSpot / Occam's Razor
Google Analytics enables deep understanding of marketing performance, but its functionality can be difficult to master. We've identified three metrics in Analytics that marketers tend to trip over and explain how to assimilate each of them into your marketing measurement strategy. Read More »

6 Tricks Marketers Use to Make the Sale

Reddit
6 Tricks Marketers Use to Make the Sale ffffff
Courtesy of Cash Keys
Marketers use plenty of tricks to sell customers — like pricing products in odd numbers since consumers tend to round them down. While some tricks are still tried-and-true marketing methods, others have attracted the attention of customers — and even angered them. Read More »
More Articles We Like
Conferences and Webinars
Webinar: Using SMM to be Two Steps Ahead of the Consumer, hosted by Brandwatch, will be held Aug. 28.
Webinar: How to Prove the Value of Social Media to Top Management, hosted by Bulldog Reporter, will be held Aug. 28. The cost to attend is $299.
Inbound 2014, hosted by HubSpot, will be held Sept. 15 in Boston, MA. The cost to attend is $1,499.
Strategic Communications and Storytelling Summit, presented by Ragan Communications, will be held Sept. 15 in Arden Hills, MN. The cost to attend is $1,195 for non-members and $945 for members.
The PR Week Conference: Good Business Better Business, hosted by PR Week, will be held Sept. 16 in New York, NY. The cost to attend is $850.
Conversations that Win: The Marketing & Sales Alignment Conference, hosted by Corporate Visions, will be held Sept. 24 in Chicago, IL. The cost to attend is $799.
PRSA International Conference, hosted by the Public Relations Society of America, will be held Oct. 12 in Washington, D.C. The cost to attend is $1,195 for members and $1,495 for non-members.
White Papers and eBooks
The Rise of the Brand Newsroom. MyNewsDesk. Featuring case studies and examples from brands such as Shazam and Moneysupermarket, and advice from agencies such as Ketchum and Golin Harris, this white paper offers insight, strategy and guidance to take your brand storytelling to the next level.
Customer Analytics for Dummies. IBM. Concepts for getting started with customer analytics and the specific techniques you can employ to enhance relationships with customers.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
spacer
Quote of the Week
rule spacer
"Bad news isn't wine. It doesn't improve with age."
Colin Powell
spacer rule
Quotes of the Week
Introducing a.m. NewsBrief
Factoids of the Week
rule spacer
For every $1 a PR specialist made in 2013, a reporter made 65¢. (Pew Research Center)Tweet this!
Content marketing costs 62% less than traditional marketing and generates 3x as many leads. (Demand Metric)Tweet this!
spacer rule
Factoids of the Week

Gizmo of the Week
rule spacer

Sky Smartpen

This multi-function pen brings note-taking to a new level. Users can capture handwritten notes as well as their voice comments to those notes, save them, and play them back. All files can be synced directly to your computer. Read More »
spacer rule
Factoids of the Week
Media Monitoring Triple Play Offer
spacer cc0000
cc0000 spacer
Services
rule
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 55,000+ online news sources in 250+ languages each day.
rule
CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
rule
a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
rule
rule
rule
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
rule
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
rule
Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
rule
Services
© Copyright 2014, CyberAlert LLC All Rights Reserved.
Foot of Broad St., Stratford, CT 06615
Phone: 800-461-7353 ~ Email: Info@CyberAlert.com
spacer cc0000
footer
spacer
spacer edge
spacer spacer spacer
top rule
side rule side margin margin side margin side rule
side rule side margin
Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

Media Monitoring Services: |  Online News Monitoring |  Print Monitoring/Clipping |  Broadcast Monitoring |  Social Media Monitoring Worldwide News Feed |  Executive News Briefing |  Industry Topics |  Social Video Monitoring |  Twitter Monitoring |  Facebook Monitoring |  Blog Monitoring |  TV News Monitoring |  Message Board Monitoring |  Consumer Discussion Monitoring |  Media Monitoring Dashboard |  Omnibus News | 

Media Measurement Services: |  Media Measurement |  PR & Publicity Measurement |  Press Release Tracking |  Social Media Measurement & Analysis |  Media Measurement Dashboard | 

Special Features & Services: |  Monitoring with Human Editing |  Rush Delivery |  Important Stories Filter |  Same Story Exclusion Filter |  Clip Analysis for Measurement | 

Resources: |  Press Room/Media Releases |  Media Monitoring Newsletter |  CyberAlert Blog |  Media Monitoring Applications |  White Papers |  Success Stories |  PR Job Opportunities |  FAQ | 

Policies: |  Service Terms |  Privacy Policy |  Plans & Pricing | 
rule Contact Us:

CyberAlert, Inc.
Foot of Broad St.
Stratford, CT 06615
Phone: 203-375-7200
800-461-7353
Fax: 203-612-6942
Email: sales@cyberalert.com
info@cyberalert.com
Skype: CyberAlert.Inc

side margin side rule
side rule side margin margin side margin side rule
bottom rule
spacer
margin edge
edge margin CyberAlert.com
©Copyright 1999- CyberAlert®, Inc. All Rights Reserved.

margin edge
bottom edge