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Media Monitoring News Archives

3 Ways Social Listening Benefits Colleges and Universities

August 2014 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
August 2014 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

3 Ways Social Listening Benefits Colleges and Universities

Digimind
3 Ways Social Listening Benefits Colleges and Universities ffffff
When your target audience spends five hours per day on social media, that's where your organization needs to be active. That's why more universities now use social media monitoring services to enhance recruiting efforts, maintain their reputation and learn about students' interests and needs. Read More »

Customizing Media Measurement with the "Kick-Butt Index"

Katie Paine / Social Media Today
Customizing Media Measurement with the Kick-Butt Index ffffff
The "Kick-Butt Index," formulated by Katie Paine, allows PR to gauge the success of earned media based on what the organization considers to be its ideal article. Instead of guessing the value of a media mention, PR can evaluate how well it "kicked butt" using customized criteria that the organization considers meaningful. Read More »
Public Relations

Social Media Followers: Are They Company "Trade Secrets?"

Institute for PR
Social Media Followers: Are They Company Trade Secrets? ffffff
The connections PR people make on social media are arguably trade secrets because they contain detailed information about customers and clients. To avoid legal issues, organizations and PR professionals must clarify ownership rights for all company social media accounts. Read More »

Press Release Writing Style: Conversational or Traditional?

Media Bistro / CyberAlert
Press Release Writing Style:  Conversational vs. Traditional, Which to Use Now? ffffff
More PR pros are turning to influential bloggers rather than traditional media outlets to place their stories. So, doesn't it make sense to pitch to bloggers with articles that use the same tone and style they use with their audience? Here are some reasons why a conversational writing style may be more effective than the traditional press release format. Read More »

Developing a PR Media Plan? Don't Forget Bloggers

Business Wire / Convince and Convert
Developing a PR Media Plan? Dont Forget Bloggers ffffff
With digital publications and blogs growing exponentially over the past few years, it should come as no surprise that bloggers now outnumber journalists. PR professionals who overlook bloggers may be missing opportunities for earned media placements that produce significant readership. Remember these facts and tips when reaching out to bloggers in your industry. Read More »

Startup Tip: Learn PR Before You Hire PR

The New York Times / PR Tips for Startups
Startup Tip: Learn PR Before You Hire PR
Courtesy of EverReach
Entrepreneurs who do their own public relations learn the PR process — which can be especially helpful when they choose to hire a PR agency down the line. Robert J. Moore shares some of the PR best practices his start-up businesses used to get the media's attention. Read More »

Money Is Not the Main Reason Employees Leave Their Jobs, Survey Finds

Bamboo HR
Money Is Not the Main Reason Employees Leave Their Jobs, Survey Finds
Courtesy of BambooHR
When executives hear their employees are dissatisfied, the initial reaction is to simply offer to pay them more. But research shows that compensation is not the No. 1 reason employees leave jobs. Managers can play a key role in an employee's workplace satisfaction, according to the survey. Read More »
Marketing& Social Media

Brand Videos: Consumers Aren't Getting What They Want

Levels Beyond / YouTube
Brand Videos: Consumers Arent Getting What They Want ffffff
Marketers are not in-tune with their consumers' content interests. There's a disconnect between the amount and type of video content consumers want, and the videos that marketers actually produce, according to a recent survey by Levels Beyond. Read More »

ALS Ice Bucket Challenge: The Viral Marketing Case Study of the Decade

Inc.com / The New York Times
ALS Ice Bucket Challenge: The Viral Marketing Case Study of the Decade ffffff
The ALS Ice Bucket Challenge is undoubtedly one of the most successful fundraising campaigns ever. By studying the elements that have made it so successful, marketers can better understand the recipe to create engaging, viral content. Read More »

The 3 Biggest Challenges in Email Marketing, and Ways to Overcome Them

The Atlantic / HubSpot / Quick Sprout
The 3 Biggest Challenges in Email Marketing, and Ways to Overcome Them
Courtesy of Card Karma
Having the word "Cost" or "Prize" in your email could land it in the spam folder. Spam filters, low click-through rates and building email lists are some of the biggest challenges in email marketing. Here are some ways marketers can surmount those email obstacles. Read More »

Social Media Measurement: If It's Not Measurable, Is It Still Important?

CyberAlert
Social Media Measurement: If Its Not Measurable, Is It Still Important? ffffff
Marketing and PR are pondering a social media measurement riddle: If a social media result can't be measured, can it be important? Critics of intangible measurement say metrics that don't correlate to return on investment are worthless. Others argue that many important business outcomes can't immediately be measured. Read More »
More Articles We Like
Conferences and Webinars
Webinar: Build Better Products by Identifying and Validating Your Riskiest Assumptions, presented by Laura Klein of Users Know, will be held Sept. 10.
AMEC Measurement Week, hosted by The International Association for the Measurement and Evaluation of Communication, will be held Sept. 15 to 19. Events are being held globally.
The PR Week Conference: Good Business Better Business, hosted by PR Week, will be held Sept. 16 in New York, NY. The cost to attend is $850.
Webinar: Fly Solo: The One-Person Communications Department, presented by Ragan Communications, will be held Sept. 18. The cost to attend is $159 for members and $199 for non-members.
2014 ANA Masters of Measurement Conference, presented by Time Inc., will be held Sept. 23 in New York, NY. The cost to attend is $495 for members and $595 for non-members.
SMX East 2014, hosted by Third Door Media, will be held Sept. 30 in New York, NY. The cost to attend is $1,695.
PRSA International Conference, hosted by the Public Relations Society of America, will be held Oct. 12 in Washington, D.C. The cost to attend is $1,195 for members and $1,495 for non-members.
White Papers and eBooks
How to Market Your Brand on Pinterest. Marketo. Learn how to leverage your efforts on Pinterest to build a follower base, create compelling content and deliver tangible results.
5 Key Strategies for Successful Mobile Engagement. IBM. Without a mobile engagement strategy, you risk losing contact with your customers and losing brand loyalty.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"No matter what people tell you, words and ideas can change the world."
Robin Williams, Dead Poets Society
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Quotes of the Week
Introducing a.m. NewsBrief
Factoids of the Week
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As of Aug. 26, The ALS Association received $88.5 million in donations — a 3,300% increase from last year, thanks to the viral #IceBucketChallenge. (ALS)Tweet this!
40% of consumers would rather watch a brand video than read the same information. (Levels Beyond)Tweet this!
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Factoids of the Week

Gizmo of the Week
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SeeMe

Marketing and PR professionals may want to consider SeeMe for their next social media giveaway. The app allows users to transform pictures into T-shirts and postcards, making the perfect invitation letter or giveaway prize. Read More »
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Factoids of the Week
Media Monitoring Triple Play Offer
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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