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Media Monitoring Newsletter Archives

Media Measurement: Sentiment Analysis Software vs. Human Analysts

August 2015 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
August 2015 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Reuters / Shift Communications
Media Measurement: Sentiment Analysis Software vs. Human Analysts
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Automated sentiment analysis software that grades news articles and social media posts as positive, negative or neutral has become more popular in measurement for public relations and marketing. While automated software offers the benefits of faster turnaround and potentially lower costs, accuracy of the automated analysis often falls short of levels needed to produce valid results. One solution is to combine automated sentiment analysis with selective reviews by trained human analysts. It's also sometimes more cost-effective to rely solely on human analysis for smaller numbers of media mentions. Read More »
Public Relations
How to Respond to Different Types of PR Crisis
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No organization, whether private or public, corporation or nonprofit, small or large, is immune to the devastating impact of a public relations crisis. Response strategies depend on the type and seriousness of the crisis. Communications must be quick, thorough and forthright. Monitoring news and social media will provide insights into public reactions and help guide responses. Read More »
CyberAlerts Favorite Online PR & Marketing Resources
Photo credit: India7 Network
In developing content for CyberAlert's weekly newsletter Media Monitoring & Measurement News, we rely on a broad set of resources to identify issues, sort through topics and uncover expert opinions. Here we share our favorite PR, marketing and social media sources. Over the years, we've found that some of the most thought-provoking analysis comes from independent bloggers who are experts in their fields. Feel free to keep this list as a resource and to add your own favorite news sources and blogs. Read More »
MarketingProfs / Zapier / Articulate
How to Create Convincing Case Studies that Convert Customers
Photo credit: Blue Fountain Media
Case studies are among the most effective B2B marketing methods. By explaining how a product or service solved a customer's specific problem, businesses can educate potential customers and build credibility as an innovative solution provider. While developing a convincing case study isn't easy, there are proven formulas on how best to create a successful case study, as explained by seasoned experts in B2B marketing. Read More »
Wikipedia Editing: Advice for PR Professionals
The role of PR professionals in editing Wikipedia has been a heated topic over the last couple of years, and remains controversial. While placing articles in Wikipedia about your company and its products can be successful PR tactic, Wikipedia has strict rules against editing Wikipedia pages for pay. The online encyclopedia's editors have publicly embarrassed PR pros for alleged conflict of interest. These guidelines can help PR writers promote their organizations in Wikipedia while avoiding the wrath of the Wikipedia police. Read More »
Marketing & Social Media
TrustRadius / Heidi Cohen
Brands Struggle to Measure Social Media Marketing
Photo credit: Dolina Wiedzy via Wikipedia
Measuring social media marketing remains difficult for brands. Determining social media ROI is the biggest challenge for marketers. Marketers should consider changing their focus from increasing brand awareness to metrics that link social media activities to business objectives including sales leads and revenue. Read More »
12 Common User Experience Mistakes that Sink Online Conversions
Corporate and brand websites are one of today's most important sales and marketing tools. For many organizations, it's unquestionably the most important. Many websites frequently fail to offer an adequate user experience and make it difficult to navigate the site and/or order goods and services. By avoiding common user experience mistakes, businesses can gain the attention of visitors, send them down the sales funnel and increase conversions. Read More »
Most Viewed from Previous Issues
3 Case Studies of Successful PR Measurement
Photo credit: Visionary Advertising
While firmly linking PR results to traditional business goals can be challenging, these case studies offer insights on various ways to create and measure the impact of PR on business results. PR can gain greater recognition in the C-suite (and position PR for budget increases) by tracking the right metrics and measuring how PR contributes to the company's bottom line. Read More »
Kissmetrics / Mashable / Hootsuite / Techimage
How Much Should Companies Spend on Marketing & PR?
Photo credit: Lifehacker
While 10 percent of gross revenue seems the accepted guidepost for setting marketing and PR budgets, there's no definitive formula to establish spending levels. The reality is that spending on marketing and PR varies immensely depending on the organization's size, strategy and stage in the business cycle. The challenge for all marketing and PR departments is to figure out how much is enough - and not too much. Read More »
Other Articles to Help You
Fast Company
Social Media Today
Fast Company
Business Insider
Open Forum
Top Dog Social Media
Conferences and Webinars
Webinar: Employee Storytelling through Social Media, Aug. 6 at 2 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Translating Your Social Media Reports, Aug. 11 at 2 p.m. Eastern time. Sponsored by SumAll. Free.
Webinar: 5 Ways to Grow Your Social Media Following, Aug. 12 at 12 p.m. Eastern. Sponsored by NowSpeed. Free.
Webinar: Build Successful Presentation Skills for Marketing Webinars, Aug. 13 at 1 p.m. Eastern time. Sponsored by Adobe Connect. Free.
Webinar: Insights from the World of Social Data, Aug. 15 at 12 p.m. Sponsored by Spredfast. Free.
Webinar: 7 Tips to Build a High Performance Website, Aug. 27 at 1 p.m. Eastern time. Sponsored by the Association of Strategic Marketing. Free
Webinar: 10 Common Webinar Mistakes and How to Avoid Them, Sept. 3 at 1 p.m. Eastern time. Sponsored by ON24. Free.
Webinar: Over Automation: Staying Mindful in a Data Driven World, Sept. 15 at 12 p.m. Eastern time. Sponsored by Act-On. Free.
Conference: FT Future of Marketing Summit, Sept. 15 at 10 on the Park, New York, NY. Standard rate $995. Presented by the Financial Times
Conference: PRWeek Conference, Sept. 16 at Midtown East in New York City. Organized by PRWeek. Full-day pass $850.
Conference: PRSA International Conference, Nov. 8 to 10 in Atlanta. $1,195 for PRSA members before Sept. 18.
Conference: Measurement Summit and 5th Annual Conclave for Social Media Measurement, Oct. 12 to 13 at the Shankhassick Farm in Durham, NH. Presented by the Institute for Public Relations (IPR) Measurement Commission.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Associate Director of Communications and Education, Sport Science Institute - NCAA
Associate Communications Manager - American Heart Association
Coordinator, Communications - American Forest & Paper Association
Public Relations Account Supervisor - Fingerpaint
Public Relations Specialist - Lyric Opera of Chicago
Content Marketing and Publishing Coordinator - Scrum Alliance
Marketing Positions
Marketing and Communications Manager - Girls Scouts of Greater Atlanta
Membership Marketing Manager - Text and Academic Authors Association
Director of Development and Communications - Alliance for Housing and Healing
Manager, Corporate Relations - Iraq and Afghanistan Veterans of America
Marketing Communications Director - Southern California Center for Nonprofit Management
Marketing Director - Visit Temecula Valley Convention and Visitors Bureau
Quote of the Week
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"Immersive 3-D content is the obvious next thing."
Mark Zuckerberg
CEO, Facebook
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Quote of the Week
Two Best Values
Factoids of the Week
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63% of Facebook users and 58% of Pinterest users are age 35 or older (Social Media Today)Tweet this!
83% of consumers say they've had a bad experience with social media marketing. (CMO Council)Tweet this!
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The 2014 Measurement Handbook for PR, Marketing and Social Media
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Questions, suggestions, or comments about this newsletter? Email us here.
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