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Media Monitoring Newsletter Archives

Washington Redskins Fumble PR Measurement Claim

August 2015 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
August 2015 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
The Washington Post / Paine Publishing
Washington Redskins Fumble PR Measurement Claim
Photo credit: Keith Allison
The Washington Redskins maintained that 7,845,460,401 people read about their training camp in Richmond, VA., leading into the 2014-15 season. That's more than the entire population of the world. The claim flies in the face of common sense and damages the credibly of PR measurement. The inflated figure only serves to attract derision. We explain how the Redskins fumbled the calculations and recommend best practices for properly reporting "reach" of earned media placements. Read More »
Public Relations
Online Media Monitoring for Competitive Intelligence: Often Overlooked but Extremely Valuable
Monitoring media for information about competitors can provide a wealth of data and insights, but the strategy is overlooked by many companies and their agencies. Comprehensive media intelligence about competitors can benefit marketing, sales, customer service, and product development. Perhaps most importantly, it can alert brands to competitive threats. Read More »
Jeff Bullas / Search Engine Land / Heidi Cohen
How PR Can Thrive through Content Marketing
Photo credit: SEO Planter
Public relations pros who don't embrace content marketing run the risk of going the way of the typewriter. Most PR practitioners have the proper perspective and skills to develop and implement a successful content marketing strategy. First, however, PR must master specialized content marketing techniques. That means learning how to market content, implement SEO tactics, and build owned media traffic. Read More »
Richard Branson / The Drum / Business Insider
CyberAlerts Favorite Online PR & Marketing Resources
Photo credit:
Richard Branson, founder of the Virgin Group, is regarded by many as a master of public relations. He certainly gets far more media attention than most CEOs. PR pros, business leaders and nonprofit marketers can learn quite a lot from Branson, who has earned the sobriquet of "King of PR Stunts." Read More »
Go Fish Digital / CyberAlert
Another Reason Why Monitoring Online Reviews is Crucial
Photo credit: Dan Ox
Surveys prove that online customer reviews are one of the most important factors in consumers' purchase decisions and are growing in importance. PR and marketing teams that monitor online reviews and promptly respond to them can help improve their organization's reputation and also prevent negative comments from rising to the top of search results, thereby hurting sales or donations. Read More »
Marketing & Social Media
Forrester Research
Faceoff: Social Media Marketing Suites vs. Specialized Marketing & PR Tools
Although SaaS suites for social media marketing often perform well, they suffer from uneven quality and inadequate integration, according to new research by Forrester. For most client companies, purchasing best-in-class specialized services for PR and marketing from different vendors is the more effective and cost-efficient solution. Most buyers are more satisfied with social point solutions that focus on providing a first-class product in one niche. Read More »
CyberAlert / FCC
Time to Ban the Practice of Hiding Employee or Client Relationships in Social Media Comments
Photo credit: Tobias "ToMar" Maier
It now seems common practice to publish a social media comment that promotes your own employer without identifying yourself as an employee and masking your affiliation by using a Gmail or other generic email account. The practice is deceptive and deceitful. It should be stopped. Read More »
Quick Thought
Jon Stewart
Arby's was the butt of dozens of Jon Stewart jokes deriding its food on "The Daily Show." On the second-to-last Jon Stewart show, Arby's purchased two commercials to say goodbye and "thank a friend." The first commercial replays many of Stewart's derisive and very funny comments about the company's food - and ends by saying thank you to a friend. The second dedicates a new sandwich to Stewart. Too few companies display a sense of humor about themselves in corporate communications. Well-done Arby's (but I'll take a pass on the double corned beef on marbled rye). Read More »
Most Viewed from Previous Issues
Reuters / Shift Communications
Media Measurement: Sentiment Analysis Software vs. Human Analysts
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While automated sentiment analysis software offers the benefits of faster turnaround and potentially lower costs, accuracy of the automated analysis often falls short of levels needed to produce valid results. One solution is to combine automated sentiment analysis with selective reviews by trained human analysts. It's also sometimes more cost-effective to rely solely on human sentiment analysis for smaller numbers of media mentions. Read More »
How to Respond to Different Types of PR Crisis
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No organization, whether private or public, corporation or nonprofit, small or large, is immune to the devastating impact of a public relations crisis. Response strategies depend on the type and seriousness of the crisis. Communications must be quick, thorough and forthright. Monitoring news and social media provides insights into public reactions and helps guide responses. Read More »
Other Articles to Help You
A Little Birdie Told Me
The Atlantic
ImPRessions (Crenshaw Communications)
Public Relations Tactics
LinkedIn Pulse
The New York Times
Conferences and Webinars
Webinar: 5 Ways to Grow Your Social Media Following, Aug. 12 at 12 p.m. Eastern. Sponsored by NowSpeed. Free.
Webinar: The ROI of Content Marketing, Aug. 13 at 1 p.m. Eastern time. Sponsored by TrackMaven. Free.
Webinar: Build Successful Presentation Skills for Marketing Webinars, Aug. 13 at 1 p.m. Eastern time. Sponsored by Adobe Connect. Free.
Webinar: Insights from the World of Social Data, Aug. 15 at 12 p.m. Sponsored by Spredfast. Free.
Webinar: The Secret to Successful Mobile Strategies for Direct Response Marketing, Aug. 18 at 1 p.m. Eastern. Sponsored by Invoco. Free.
Webinar: The Future of Agency Collaboration, Aug. 19 at 2 p.m. Eastern time. Sponsored by the Business Development Institute. Free.
Webinar: Dispatches from the Social Data Revolution: The Most Up-To-Date Research, Aug. 19 at 12 p.m. Eastern time. Sponsored by Spredfast. Free.
Webinar: Drive Smarter Business Decisions with Social Data, Aug. 25 at 12 p.m. Eastern time. Sponsored by Synthesio. Free.
Webinar: 7 Tips to Build a High Performance Website, Aug. 27 at 1 p.m. Eastern time. Sponsored by the Association of Strategic Marketing. Free.
Webinar: 10 Common Webinar Mistakes and How to Avoid Them, Sept. 3 at 1 p.m. Eastern time. Sponsored by ON24. Free.
Webinar: Participation Marketing, Tools and Tactics for Crowdsourcing Content with Industry Influencers and Your Community, Sept. 3 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Over Automation: Staying Mindful in a Data Driven World, Sept. 15 at 12 p.m. Eastern time. Sponsored by Act-On. Free.
Conference: FT Future of Marketing Summit, Sept. 15 at 10 on the Park, New York, NY. Standard rate $995. Presented by the Financial Times
Conference: PRWeek Conference, Sept. 16 at Midtown East in New York City. Organized by PRWeek. Full-day pass $850.
Conference: PRSA International Conference, Nov. 8 to 10 in Atlanta. $1,195 for PRSA members before Sept. 18.
Conference: Measurement Summit and 5th Annual Conclave for Social Media Measurement, Oct. 12 to 13 at the Shankhassick Farm in Durham, NH. Presented by the Institute for Public Relations (IPR) Measurement Commission.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Executive Director of Marketing & Communications - Kansas City University
Public Relations Associate - Salvation Army
Account Executive - Coast Public Relations
Communications Consult Rep - American Electric Power
Public Relations Specialist - Lutheran Immigration and Refugee Service
Marketing Positions
Communications and Marketing Officer - World Affairs Councils of America
Knowledge & Marketing Manager - Nonprofit Finance Fund
Marketing Communications and Strategy Specialist - Peterson Sullivan
Marketing Content Specialist - Network for Good
Project Manager, Marketing - Cargill
Marketing Product Manager - Brainhunter Systems Limited
Quote of the Week
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"The Internet has no eraser."
Liz Strauss
CEO of GeniusShared
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Quote of the Week
Two Best Values
Factoids of the Week
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People ages 55-64 are more than twice as likely to engage with a brands' content than those 28 or younger. (Social Media Today)Tweet this!
Nearly 75% of Facebook's revenue comes from mobile advertising. (Jeff Bullas)Tweet this!
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The 2014 Measurement Handbook for PR, Marketing and Social Media
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Questions, suggestions, or comments about this newsletter? Email us here.
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