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Media Monitoring Newsletter Archives

Want to Win a PR Award? Employ Proper PR Measurement

August 2015 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
August 2015 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Media Evaluation Research / Paine Publishing
Want to Win a PR Award? Employ Proper PR Measurement
Measuring results against objectives is the single most important factor in winning a PR award. Yet many PR applicants fail to measure appropriately how their campaign outcomes succeeded in meeting stated goals. Here's some advice from public relations experts on how to win a PR award by measuring results. Read More »
Public Relations
FDA / CyberAlert / The New York Times
OMG: Drug Maker Hits Publicity Grand Slam with Misleading Kim Kardashian Post
A pharmaceutical company reprimanded by the FDA for misleading social media marketing gained enormous additional publicity about its drug to treat morning sickness. The admonishment by the FDA of Duchesnay for the pharma company's misleading social media marketing illustrates how testing regulatory limits can be used to gain competitive advantage. It also illustrates the power of publicity, the unintended consequences of issuing an FDA reprimand, and the absence of any real risk for executives who ignore the regulations. Read More »
Burson-Marsteller / Web Shandwick
Why PR Crisis Managers Should Learn to Love Lawyers
Although some PR crisis management teams may disdain lawyers, the legal profession deserves a place on the crisis management team and has a critical role to play. Legal input is required to help the organization's PR crisis team understand legal implications of decisions and communications, and to minimize high litigation costs. Ultimately, crisis management decisions must be made at the highest level, taking into consideration the legal and regulatory issues, corporate reputation and the impact on all affected parties. Read More »
Lewis Public Relations / Jackson|Spalding / LT Public Relations
Data Breaches: The PR Crises That Won't Disappear
Photo credit:
Data breaches are among the most common crises PR teams face, striking many different types of organizations with growing frequency. No organization is immune. Crisis communications experts recommend these steps for handling cyberattacks that compromise secure information of employees or customers. Read More »
AirPR / The Social Media Hat / Business Insider
How PR Pros Can Leverage LinkedIn
Photo credit: Keri J
PR pros can benefit by learning about the full range of LinkedIn's features. Understanding and using the network's full capabilities can help grow contacts among professional colleagues and improve corporate networking. These recommendations from LinkedIn experts show how to do it. Read More »
Marketing & Social Media
PageFair / CyberAlert
Solutions to the Ad Blocking Threat
The fast growth of ad blocking software suggests that relying solely on digital advertising may not be the most effective or cost-efficient marketing strategy. Savvy marketers employ an integrated digital marketing strategy that combines traditional advertising with native advertising, content marketing, and participation on social media networks. That seems to be the winning approach in digital marketing. Read More »
HubSpot / KissMetrics / Business 2 Community
Retargeting: A Strategy for Pursuing Customers in the Sales Funnel
Retargeting, also known as remarketing, can be a fruitful strategy for connecting with customers in the sales pipeline, especially website visitors who have left your site without being converted. Vendors can handle the technical features of remarketing, so marketers can concentrate on branding and strategy. This summary of the major retargeting forms and best practices can help marketers boost brand awareness and increase conversions. Read More »
Wayin / Content Marking Institute
How Responsive Marketing Can Outperform Real-Time Marketing
While many marketers see substantial benefits from real-time marketing, most struggle to respond fast enough to news and events on social media with messages that resonate with their audiences. A responsive social media marketing strategy that incorporates core elements of long-term planning with reactive marketing that's carefully considered (and therefore not real-time) may be the most effective approach in today's social media environment. Read More »
Quick Thought
Most Viewed from Previous Issues
The Washington Post / Paine Publishing
Washington Redskins Fumble PR Measurement Claim
Photo credit: Keith Allison
The Washington Redskins maintained that 7,845,460,401 people read about their training camp in Richmond, VA., leading into the 2014-15 season. That's more than the entire population of the world. The claim flies in the face of common sense and damages the credibly of PR measurement. The inflated figure only serves to attract derision. We explain how the Redskins fumbled the calculations and recommend best practices for properly reporting "reach" of earned media placements. Read More »
Media Monitoring for Online Competitive Intelligence: An Often Overlooked Goldmine of Information
Monitoring media for information about competitors can provide a wealth of data and insights, but the strategy is overlooked by many companies and their agencies. Comprehensive media intelligence about competitors can benefit marketing, sales, customer service, and product development. Perhaps most importantly, it can alert brands to competitive threats. Read More »
Other Articles to Help You
The Measurement Advisor (K.D. Paine)
Ishmael's Corner
The New York Times
American Express Open Forum
Harvard Business Review
The New York Times
The Intercept (NSA)
The New York Times
Conferences and Webinars
Webinar: The Future of Agency Collaboration, Aug. 19 at 2 p.m. Eastern time. Sponsored by the Business Development Institute. Free.
Webinar: Dispatches from the Social Data Revolution: The Most Up-To-Date Research, Aug. 19 at 12 p.m. Eastern time. Sponsored by Spredfast. Free.
Webinar: Top Strategies for Marketing Signal Measurement, Aug. 19 at 10 a.m. Pacific time, Sponsored by Origami Logic. Free.
Webinar: The Dark Side of Content Marketing, Aug. 20 at 1 p.m. Eastern. Sponsored by Scripted. Free.
Webinar: 7 Tips to Build a High Performance Website, Aug. 27 at 1 p.m. Eastern time. Sponsored by the Association of Strategic Marketing. Free.
Webinar: The Big Picture on Big Data, Sept. 1 at 1 p.m. Eastern time. Sponsored by QuantCast. Free.
Webinar: 10 Common Webinar Mistakes and How to Avoid Them, Sept. 3 at 1 p.m. Eastern time. Sponsored by ON24. Free.
Webinar: Participation Marketing, Tools and Tactics for Crowdsourcing Content with Industry Influencers and Your Community, Sept. 3 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: FT Future of Marketing Summit, Sept. 15 at 10 on the Park, New York, NY. Standard rate $995. Presented by the Financial Times
Conference: PRWeek Conference, Sept. 16 at Midtown East in New York City. Organized by PRWeek. Full-day pass $850.
Conference: PRSA International Conference, Nov. 8 to 10 in Atlanta. $1,195 for PRSA members before Sept. 18.
Conference: Measurement Summit and 5th Annual Conclave for Social Media Measurement, Oct. 12 to 13 at the Shankhassick Farm in Durham, NH. Presented by the Institute for Public Relations (IPR) Measurement Commission.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Associate Vice Chancellor for Communications - University of Texas
External Relations Specialist - College Possible
Public Relations Manager - Arizona State University
VISTA Public Relations Specialist - Victoria Business & Education Coalition
Communications Manager - CADCA
Media Relations Specialist - St. Luke's Hospital
Marketing Positions
Marketing Specialist - Crabree & Evelyn
Web Content Manager - National PTA
Chief Marketing Director - Women at Risk
Marketing/Communications Specialist - St Bernardine Medical Center
Marketing Associate/Project Manager - KHJ Brand Activation
Marketing Assistant - Sherman Associates
Quote of the Week
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"The key to life is resilience. We will always be knocked down. It's the getting up that counts."
Dominique Browning
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Quote of the Week
Two Best Values
Factoids of the Week
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89% of marketers report a positive impact on revenue from real-time marketing (Wayin)Tweet this!
Ad blocking in the U.S. increased 48 percent in the past 12 months (PageFair)Tweet this!
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The 2014 Measurement Handbook for PR, Marketing and Social Media
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Questions, suggestions, or comments about this newsletter? Email us here.
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