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Media Monitoring Newsletter Archives

New Top-Level Domain Names: Effective Marketing Tool or Digital Hype?

August 2015 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
August 2015 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Inc. / CyberAlert
New Top-Level Domain Names: Effective Marketing Tool or Digital Hype?
Some digital marketing pros say the novel new web addresses like ,guru offer significant marketing benefits. Beware the hype. Before you pay a domain name registrar for a cutsie domain name extension, think through the possible benefits. Will a novel web address will really attract website traffic and gain customer trust? Read More »
Public Relations
Institute for Public Relations / Business Insider
Crowding into Crowdfunding: What PR Pros Should Know
Photo credit: Rocio Lara
The JOBS Act that loosened federal regulations for financing start-ups has enabled crowdfunding to mushroom and created a new PR specialty. Looser regulations do not mean no regulations. It is essential for startups and their PR advisors clients involved in crowdfunding to know and follow federal laws to avoid legal issues and financial risks. Read More »
Echos / Vertical Response / Levick
How to Get the Most from Your Media Placements
Getting more out of each earned media placements is more important than ever because of the increased difficulty in getting good placements. That difficulty is largely due to the shrinking numbers of traditional media outlets and journalists. Public relations and marketing professionals can increase the value of prominent media placements with follow-on activities that wring greater benefits from the original placement. The payoff for the relatively small time investment in follow-on efforts can be substantial. Read More »
The Long-Term PR & Marketing Benefits of Blogging and Content Marketing
New research has found that blog posts have longer lifespans that previously believed. Blog posts continue to attract views and generate marketing and PR value for months and sometimes even years. Although different studies have produced different findings and blog post lifespans vary based on a range of factors, the study results highlight the long-term value of blogging and content marketing. Read More »
Forbes / Advertising Age
Pitfalls of Overemphasizing ROI as a Marketing & PR Metric
Photo credit:
Under pressure from top management demanding to know how well marketing and PR are performing, PR and marketing departments are now putting greater reliance on reporting the return on investment (ROI) of individual campaigns and their overall efforts. Some measurement experts warn, however, that relying exclusively on the ROI metric has disadvantages and can lead to pitfalls. Read More »
New Headline Writing Techniques that Produce Astounding Results in PR and Marketing
Writing enticing headlines is crucial to attract attention and prompt click-throughs on marketing and PR materials. Applying these proven headline-writing strategies can produce improved returns on your PR and marketing efforts. Read More »
Marketing & Social Media
Medium / Digiday
Facebooks Definition of Video Views Called into Question
Accusations that Facebook overcounts views for its own benefit underscores why marketers need to examine a range of metrics when evaluating results of social media marketing campaigns. The controversy also questions the validity of views as the prevalent standard for comparing online videos and social media platforms. Read More »
HubSpot / eConsultancy
Does Republishing Old Blog Posts Produce Content Marketing Benefits?
Some SEO and web content experts argue that republishing older blog posts is a potent content marketing tactic to attract additional web traffic and incoming links - with much less work than producing new content. Leading blogs have found they can increase web site traffic and gain new backlinks by updating and republishing old blog posts. The strategy has limitations, however, and some bloggers and content marketers remain suspicious of the idea. Read More »
Most Viewed from Previous Issues
Media Evaluation Research / Paine Publishing
Want to Win a PR Award? Employ Proper PR Measurement
Measuring results against objectives is the single most important factor in winning a PR award. Yet many PR applicants fail to measure appropriately how their campaign outcomes succeeded in meeting stated goals. Here's some advice from public relations experts on how to win a PR award by properly measuring results. Read More »
FDA / CyberAlert / The New York Times
OMG: Drug Maker Hits Publicity Grand Slam with Misleading Kim Kardashian Post
A pharmaceutical company reprimanded by the FDA for misleading social media marketing gained enormous additional publicity about its drug to treat morning sickness. The admonishment by the FDA of Duchesnay for the pharma company's misleading social media marketing illustrates how testing regulatory limits can be used to gain competitive advantage. It also illustrates the power of publicity, the unintended consequences of issuing an FDA reprimand, and the absence of any real risk for executives who ignore the regulations. Read More »
Other Articles to Help You
The New York Times
Venture Beat
Washington Post
The New York Times
Business 2 Community
Bloomberg Business
Conferences and Webinars
Webinar: Beyond Responsive - 10 Trends to Master for Mobile BI, Aug. 26 at 10 a.m. or 3 p.m. Sponsored by Logi Analytics. Free.
Webinar: 7 Tips to Build a High Performance Website, Aug. 27 at 1 p.m. Eastern time. Sponsored by the Association of Strategic Marketing. Free.
Webinar: The Big Picture on Big Data, Sept. 1 at 1 p.m. Eastern time. Sponsored by QuantCast. Free.
Webinar: 10 Common Webinar Mistakes and How to Avoid Them, Sept. 3 at 1 p.m. Eastern time. Sponsored by ON24. Free.
Webinar: Participation Marketing, Tools and Tactics for Crowdsourcing Content with Industry Influencers and Your Community, Sept. 3 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: FT Future of Marketing Summit, Sept. 15 at 10 on the Park, New York, NY. Standard rate $995. Presented by the Financial Times
Conference: PRWeek Conference, Sept. 16 at Midtown East in New York City. Organized by PRWeek. Full-day pass $850.
Webinar: Handling Negative Comments and Attacks from Customers, Sept. 21 at 1 p.m. Eastern time. Sponsored by Lorman. Free.
Conference: Measurement Summit and 5th Annual Conclave for Social Media Measurement, Oct. 12 to 13 at the Shankhassick Farm in Durham, NH. Presented by the Institute for Public Relations (IPR) Measurement Commission.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Manager, Media Relations - IAAPA
Communications Officer - Fox Foundation
Social Media Relations Representative - University of California
Director of Communications - Kennedy Krieger Institute
Senior Account Executive - Sunshine Sachs
Community Relations Liaison - The Foundation for a Healthy St. Petersburg Inc.
Marketing Positions
Chief Marketing Officer - Posiba Inc.
Manager - Avalere Health
Associate Marketing Producer - Unitio Inc.
Marketing Manager - Professionals for Nonprofits
Marketing Manager - National Kidney Foundation
Marketing Project Manager - Imagemakers
Quote of the Week
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"The only certainty is uncertainty."
Doug Kass
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Quote of the Week
Measurement Summit
Factoids of the Week
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A typical blog post receives 99% of its impressions after 700 days (IZEA)Tweet this!
The number of hours people watch YouTube videos each month is up 50% year over year (YouTube)Tweet this!
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Two Best Values
Gizmo of the Week
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Temporary Tattoos for Marketing

Temporary Tattoos for Marketing
Organic temporary tattoos last for two weeks Read More »
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The 2014 Measurement Handbook for PR, Marketing and Social Media
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Questions, suggestions, or comments about this newsletter? Email us here.
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