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Media Monitoring Newsletter Archives

The Truth about Free Press Release Distribution Services

August 2016 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
August 2016 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
The Truth about Free Press Release Distribution Services
Although free press release distribution websites may seem like an easy public relations tactic, PR experts generally recommend avoiding them. Using them is fruitless. Paying to distribute news through a legitimate news release service will surely produce better results that that can be tracked through media monitoring and measurement. Read More »
Believe it or not: Summer is an Opportune Time for PR
Like many sectors, PR goes into slow motion during the summer. With less competition, creative PR pros can more easily obtain earned media placements. In addition, developing media contacts now can set the stage for successful media pitches in busier months. Read More »
On the Value of Measuring Backlinks in PR Analytics
Some media measurement experts think it's time to include backlinks as a key metric to evaluate PR success. Backlinks are a powerful tool for increasing website traffic and boosting search engine rankings, they say. Backlinks can also serve as a valuable PR metric for demonstrating PR's business value. Read More »
Writing Lessons from Michelle Obamas DNC Speech
Michelle Obama's much-lauded speech at the Democratic National Convention revealed many superb speech writing techniques. Corporate speech writers, PR pros and other communications professionals can include many of the best practices in their own writing. Read More »
How Brands Use Twitter Effectively
Smart brands use Twitter as more than a bullhorn announcing promotions. They also use Twitter for customer service, sharing worthwhile content with customers, and obtaining customer input to improve their products and services. Even small organizations can learn from these examples. Read More »
CEO Engagement on Facebook (and Other Social Media Networks)
CEO's can gain substantial PR and marketing benefits through their personal Facebook accounts. Because many consumers consider the CEO and the corporation one and the same, best practices for top executives on social media differ from typical social media approaches for personal accounts. CEOs, supported by company social media and PR teams, can mitigate risks and boost corporate image by following these recommendations. Read More »
Small Businesses Embrace Social Media Marketing, but Fail to Monitor & Measure Results
Small businesses believe social media offers real value in their marketing campaigns. However, most cannot adequately measure the results of their social media marketing, most notably on Facebook, the preferred social media channel. Social media monitoring and measurement services can help analyze and improve those digital marketing tactics. Read More »
How Companies and Brands Can Avoid Charges of Greenwashing
Image source: Wikipedia
Publicizing a company and its products as environmentally-friendly can backfire and cause reputational damage and even regulatory penalties if green claims are false. To avoid greenwashing charges, it's essential for a company, its product managers, and PR staff to understand environmental regulations and "walk the talk." Read More »
Most Viewed from Previous Issues
PR Measurement and Marketing Lessons from Trump's Successful Primary Campaign
Image source: Gage Skidmore
Trump's victorious campaign blindsided PR experts and exposed common shortcomings of PR measurement. Unfortunately, many brands continue to follow the outdated and misconceived strategies that produced erroneous results on the Trump campaign. Read More »
Dangers of Misusing Rio 2016 Olympics in PR & Marketing Promotions
Businesses that cite the 2016 summer Olympics in their PR, marketing or advertising materials face serious legal risks. Olympic organizers indicate they will be vigilant about protecting their approved partners and sponsors against ambush marketing. Legal experts urge caution if you plan to refer to the Olympics in your promotions. Read More »
Other Articles to Help You
New York Times
T.J. Sacks & Associates
Harvard Business Review
Web Strategist
Harvard Business Review
Conferences and Webinars
Webinar: Rethink Marketing Automation, Aug. 4 at 2 p.m. Eastern. Presented by Act-On. Free.
Webinar: Guiding Leaders to Make Wise Decisions in a Crisis, Aug. 9 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Conference: Brand Marketers Summit, Aug. 24 to 27 at the Resort at Squaw Creek. Presented by MediaPost. $2,395 through July 25.
Conference: ClickZ Live, Aug. 29 to 31 at Park Central Hotel, San Francisco. Presented by ClickZ. All-access pass standard rate $1,695.
Conference: Managing Intense Media Scrutiny, Sept. 13, 9 a.m. to 5 p.m. at the AMA Executive Conference Center, San Francisco, CA. Sponsored by the PRSA. $615 for members.
Conference: Storytelling for Communicators Conference, Sept. 14 to 15, Oak Brook, IL. Presented by Ragan. Standard price $1045.
Conference: Summit on the Future of Communications Measurement and Social Media Measurement Conclave, Oct. 13 to 14 at the Shankhassick Farm, in Durham, NH. Presented by Paine Publishing. $575 before Aug. 1.
Conference: Big 4 Social Media Summit, Aug. 9-10 at the Grant Hyatt in San Francisco. Presented by PR News. Regular rate $2,140.
Conference: New York Media Festival, Sept. 26 to 29, Museum of Jewish Heritage, New York, NY. Produced by Digital Media Wire. All access badge $999 by July 31.
Conference: Digital Marketing World Forum, Oct. 18 to 19 at Metropolitan West, New York, $899 by Sept. 9.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Full price $1,795.
Conference: PRSA International Conference, Oct. 23 to 25 in Indianapolis, IN. $1,495 for PRSA members regular rate.
Conference: Strategic and Competitive Intelligence Professionals Conference, Nov. 7 to 9 at the Prague Marriott Hotel in Prague, Czech Republic. Presented by the Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals. Regular rate: 1,513 euros for SCIP members.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director of Public Relations - Curry College
International Public Relations Manager - Visit California
Public Relations Coordinator - Valencia College
Communications & Marketing Manager - Harvard Business School
Director of Communications & Digital Strategy -
Communications Manager - Santa Barbara Foundation
Director, Public Relations - United Way Worldwide
Director of Public Relations - The Museum of Science & Industry
Marketing Positions
Director of Marketing & Communications - American Culinary Federation
Media Analytics Manager - Sleep Number by Select Comfort
Media Specialist - Florida State University
Marketing, Media & Membership Assistant - Seed Savers Exchange Inc.
Digital Media Analyst - Progrexion
Analyst, Digital Marketing - Family Dollar
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Quote of the Week
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"People tend to confuse activity and results. At the end of the day, results are what really matter, not activities."
Lisa Borders, WNBA
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Quote of the Week
Factoids of the Week
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56% of small business owners say social media marketing is the best brand-building technique. (GetApp)Tweet this!
11% of Fortune 500 CEOs maintain a Facebook account. ( this!
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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