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Media Monitoring Newsletter Archives

How to Measure ROI of Trade Shows

August 2016 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
August 2016 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
How to Measure ROI of Trade Shows
Although trade shows may offer substantial marketing opportunities, they're extremely expensive. Quantifying and measuring the concrete results of trade shows is imperative to create sensible budgets for future marketing and PR, and ultimately to achieve greater business growth. Read More »
Marketers Irate over Olympic Restrictions
New USOC warnings highlight the legal risks of even mentioning the Olympics in company tweets or other commercial promotions. Some commentators call the USOC's aggressive protection of its trademarks outlandishly extreme. Awareness of the rules is the best defense against receiving a nasty letter from the USOC and possible legal troubles. Read More »
Banks Seek to Repair Their Damaged Reputations
Image source: Mike Mozart via Flickr
As politicians again turn to demonizing the banking industry this election season, banks attempt to defend themselves and restore reputations tarnished by the financial crisis. The financial institutions are using traditional PR tactics like op-eds and executive speeches, supporting good causes and using social media to respond to questions and criticsm. Read More »
When PR & Corporate Communicators Should Ignore AP Stylebook Rules
Image credit: Mike Litcht via Flickr
Writers and editors in PR and corporate communications typically hear advice on following guidance in the AP Stylebook. Some PR pros and writing experts advocate ignoring certain stylebook rules. Read More »
How Brands Can Counteract Ad Blockers
Image source: Scott Shiller
Ad blocking software causes problems for both online publishers and advertisers. According to new research, consumers will turn off ad blockers if publishers and advertisers simply follow recommended industry best practices on advertising placements. Whether advertisers and publishers will adopt the recommendations and how many consumers would uninstall ad blocking software remains to be seen. In the meantime, greater emphasis on earned media (editorial content) offers an effective path for companies and brands to gain greater awareness and deliver product messages. Read More »
Higher Education Institutions See Benefits in Social Media Listening
New research reveals techniques higher education institutions employ to gain greater benefits from social media. Growing trends include boosting posts through advertising, creating customized content for different social platforms, and listening to stakeholders through social media monitoring. Read More »
Most Viewed from Previous Issues
The Truth about Free Press Release Distribution Services
Although free press release distribution websites may seem like an easy public relations tactic, PR experts generally recommend avoiding them. Using them is fruitless. Paying to distribute news through a legitimate news release service will surely produce better results that can be tracked through media monitoring and measurement. Read More »
Believe it or not: Summer is an Opportune Time for PR
Like many sectors, PR goes into slow motion during the summer. With less competition, creative PR pros can more easily obtain earned media placements. In addition, developing media contacts now can set the stage for successful media pitches in busier months. Read More »
Other Articles to Help You
LinkedIn Pulse
The Atlantic
Harvard Business Review
Paine Publishing
College Magazine
Search Engine Journal.
Conferences and Webinars
Conference: Brand Marketers Summit, Aug. 24 to 27 at the Resort at Squaw Creek. Presented by MediaPost. $2,395 through July 25.
Conference: ClickZ Live, Aug. 29 to 31 at Park Central Hotel, San Francisco. Presented by ClickZ. All-access pass standard rate $1,695.
Conference: Managing Intense Media Scrutiny, Sept. 13, 9 a.m. to 5 p.m. at the AMA Executive Conference Center, San Francisco, CA. Sponsored by the PRSA. $615 for members.
Conference: Storytelling for Communicators Conference, Sept. 14 to 15, Oak Brook, IL. Presented by Ragan. Standard price $1045.
Conference: Summit on the Future of Communications Measurement and Social Media Measurement Conclave, Oct. 13 to 14 at the Shankhassick Farm, in Durham, NH. Presented by Paine Publishing. $575 before Aug. 1.
Conference: Big 4 Social Media Summit, Aug. 9-10 at the Grant Hyatt in San Francisco. Presented by PR News. Regular rate $2,140.
Conference: New York Media Festival, Sept. 26 to 29, Museum of Jewish Heritage, New York, NY. Produced by Digital Media Wire. All access badge $999 by July 31.
Online Conference: Social Media Success Summit, Oct. 4 through Oct. 27. Regular price: $697. Presented by Social Media Examiner.
Conference: Digital Marketing World Forum, Oct. 18 to 19 at Metropolitan West, New York, $899 by Sept. 9.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Full price $1,795.
Conference: PRSA International Conference, Oct. 23 to 25 in Indianapolis, IN. $1,495 for PRSA members regular rate.
Conference: Strategic and Competitive Intelligence Professionals Conference, Nov. 7 to 9 at the Prague Marriott Hotel in Prague, Czech Republic. Presented by the Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals. Regular rate: 1,513 euros for SCIP members.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Press Officer - Planned Parenthood Federation of America
Media Relations Assistant - Planned Parenthood Federation of America
Communications Lead - Lean In
Professor, Public Relations - Syracuse University
Director of Content Marketing & Digital Strategy - American Dairy Association North East
Associative Manager, Brand Communications - PepsiCo
Marketing Positions
Digital Media Analyst - SSCG Media Group
Media Analyst - PublicRelay
Director of Marketing - Mentis Neuro Health
Director of Marketing and Public Relations - Franklin Wealth
Digital Marketing Manager - Career Evolutions
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Quote of the Week
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"A year from now you will wish you had started today."
Karen Lamb
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Quote of the Week
Factoids of the Week
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44% of business owners and marketing managers don't measure ROI of their trade shows. (Display Wizard)Tweet this!
Just 26% of computer users with ad-blocking software have used the software on their PCs. (IABC)Tweet this!
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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