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Media Monitoring Newsletter Archives

Can Social Media Listening Replace Traditional Market Research Methods?

August 2016 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
August 2016 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Can Social Media Listening Replace Traditional Market Research Methods?
Social media listening has surpassed more traditional marketing research techniques to become the favored marketing research method among brands in the Asia-Pacific region, new research reveals. Marketers in other regions likely see a similar trend. That's not surprising considering the timeliness and cost advantages that social media listening offers. Read More »
Letter to the Editor: An Often Overlooked, but Effective PR Tool
PR pros seeking an alternative to the press release may wish to consider the letter to the editor. Opinion page letters and articles offer an effective public relations tool, especially for creative PR pros who can link their letter or article to current events. Few PR tactics pack as much punch with such a minimal investment of time and effort. Read More »
The Power of Controversy as a Content Marketing Tool
Employing controversy as a marketing tool can be a potentially powerful though risky PR and marketing strategy. Organizations can rise to the top of the content marketing heap by investing time and resources to publish contrarian viewpoints that are well-conceived, well-documented, and well-written without preaching or scolding. Read More »
Is Your Employee Social Media Policy Outdated?
Image source: Mike Mozart
Companies may wish to revisit their employee social media policies following a recent National Labor Relations Board ruling against Chipotle. Many companies enforce social media policies that restrict employees from criticizing their employers on social media. Those polices are now legally questionable. Read More »
Snapchat vs. Instagram: Pros and Cons for Marketing & PR
Image source: In USA News
Snapchat and Instagram bear remarkable similarities. With limited time and resources, brands may wish to concentrate on just one. Marketers can determine where to invest their resources by understanding the audiences and unique features of the two social media platforms. Read More »
The Cloud-Based Solution to the Growing Review & Approval Challenge
Reviewing and approving documents becomes increasingly challenging as communications projects become more complex and as the number of reviewers and deadline pressures grow. The conventional practice of emailing around Word or PDF documents to reviewers can be cumbersome and slow. Cloud-based proofing and document review tools offer a possible solution. Read More »
How to Create an FAQ Page that Makes Customers Happy
The FAQ page is one of the most useful but often neglected marketing tools. When done correctly, FAQ pages significantly improve user experience and customer satisfaction and relieve customer service staff from responding to time-consuming, standard questions. Read More »
How to Increase Your Website Traffic through Social Bookmarking
Social bookmarking offers a superb method to increase incoming website traffic and improve SEO ranking from additional backlinks. Success requires understanding the particular subculture of bookmark users, producing compelling content, and avoiding obvious self-promotion. Read More »
Most Viewed from Previous Issues
Social Media Listening Requires a New Mindset that Focuses on Content and Meaning in Addition to Data
Social media listening can deliver far more benefits than businesses currently obtain. Taking full advantage of social media listening requires a change of mindset - a change that places greater emphasis on content and less on data. With a content-focused mindset, a single post can prove decisive in identifying an issue and in improving a product or service. Read More »
12 Tips on Running Press Conferences that Produce Widespread Media Coverage
A well-organized press conference offers a special opportunity to gain far-reaching media coverage. Without proper planning and preparation, however, problems with attendance, presentations, answers to questions and overall messaging may result in dismal or negative coverage. Review these tips to assure a successful press conference. Read More »
Other Articles to Help You
Yahoo Finance
Business Insider
Business 2 Community
Heidi Cohen
The Hill
Conferences and Webinars
Conference: Managing Intense Media Scrutiny, Sept. 13, 9 a.m. to 5 p.m. at the AMA Executive Conference Center, San Francisco, CA. Sponsored by PRSA. $615 for members.
Conference: Storytelling for Communicators Conference, Sept. 14 to 15, Oak Brook, IL. Presented by Ragan. Standard price $1045.
Conference: Summit on the Future of Communications Measurement and Social Media Measurement Conclave, Oct. 13 to 14 at the Shankhassick Farm, in Durham, NH. Presented by Paine Publishing. $575 before Aug. 1.
Conference: Big 4 Social Media Summit, Aug. 9-10 at the Grant Hyatt in San Francisco. Presented by PR News. Regular rate $2,140.
Conference: PR Boot Camp - Key Concepts and Techniques of Effective Public Relations, Sept. 19 to 20 at the PRSA Professional Development Center, New York, NY. Sponsored by the PRSA. $849 for members.
Conference: TALK Ethics, Sept. 21 at Holland & Knight, Washington, DC. Sponsored WOMMA.
Conference: Transition, Sept. 21 to 22 at Lincoln Center's Alice Tully Hall in New York, NY. 2-Day Conference Pass: $999.
Workshop: Building Media Relationships, Sept. 22 from 9 a.m. to 5 p.m. at the PRSA Professional Development Center, New York, N.Y.
Conference: New York Media Festival, Sept. 26 to 29, Museum of Jewish Heritage, New York, NY. Produced by Digital Media Wire. All access badge $999 by July 31.
Online Conference: Social Media Success Summit, Oct. 4 through Oct. 27. Regular price: $697. Presented by Social Media Examiner.
Conference: Digital Marketing World Forum, Oct. 18 to 19 at Metropolitan West, New York, $899 by Sept. 9.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Full price $1,795.
Conference: PRSA International Conference, Oct. 23 to 25 in Indianapolis, IN. $1,495 for PRSA members regular rate.
Conference: Strategic and Competitive Intelligence Professionals Conference, Nov. 7 to 9 at the Prague Marriott Hotel in Prague, Czech Republic. Presented by the Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals. Regular rate: 1,513 euros for SCIP members.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Associate Director, Strategic Communications & Public Relations - American Diabetes Association
Marketing Associate - University of Connecticut
Brand Communications Specialist - E & J Gallo Winery
Manager of Communications - Jameson Animal Rescue Ranch
Public Relations Manager - Journal of Visualized Experiments
Communications Manager - Town of Buckeye
Marketing Positions
Digital Marketing Associate - Jewish Community Center of Greater
Director of Marketing - Snipebridge
Events Specialist - American Red Cross
Social Media Marketing Manager - Love With Food
Marketing Analyst - Learning Resources
Marketing Analyst - Bankers Healthcare
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Quote of the Week
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"A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty."
Winston Churchill
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Quote of the Week
Factoids of the Week
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43% of marketers in the Asia-Pacific region use social media for brand communications. (TNS)Tweet this!
40% of companies have declined to work with an agency because it lacked appropriate collaboration software or processes. (Central Desktop)Tweet this!
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CyberAlert Services
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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