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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
September 2011: Issue 2

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  What's the ROI? A Framework for Social Analytics
  How Idiots Track Success
  5 PR Nightmares You Should Have Seen Coming
  Social Marketing Starts with Listening
  Controlling the Social Conversation
  4 Biggest Lies About Social Media
  5 Motivations for Sharing Content
  12 Most Popular Social Media Alter-Egos
  Combining Public Relations and Marketing to Change Consumer Opt-In Behavior
  The Myth of Reputation
  Online Reputation Management: Top 10 Tips for Small Business
  In a Race to Out-Rave, 5-Star Web Reviews Go for $5
  Seven Things You Need to Know Before Going on TV
  23 Smart Phone Apps That PR Professionals Can't Live Without
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Two Best Values in Media Monitoring
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What's the ROI? A Framework for Social Analytics

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The Albert Einstein quote that, "Not everything that can be counted counts, and not everything that counts can be counted", seems particularly applicable to social media. Brian Solis takes a look at "return on investment" as a measurable metric in What's the ROI? A Framework for Social Analytics based on a study by Altimeter Group entitled A Framework for Social Analytics.

How Idiots Track Success

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Author Jim Stern (and Katie Paine) discredited "hits" as a valid measurement of online success by labeling the metric How Idiots Track Success. Most businesses have discarded this measure. Now, in How Idiots Track Success, Jim Stern cautions that we're repeating the mistake with other metrics. He says only three metrics are meaningful and worth measuring. What are they? Hint: they measure business outcomes.

5 PR Nightmares You Should Have Seen Coming

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The true PR or media relations professional is prepared for it: nightmare situations. 5 PR Nightmares You Should Have Seen Coming include a bad interview, uncomfortable topics in a press conference or story interview, social media slip-ups, and leaked information. How do you best prepare for them? How do you best handle them?

Social Marketing Starts with Listening

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Social Marketing Starts with Listening states its premise succinctly: social media offers an inexpensive, quick way of gathering marketing insight. You can keep tabs on customer needs, wants and concerns. You can get an intimate view of how competitors are connecting with customers. And you can check out the influencers who give your brand a "thumbs up" or a "thumbs down." So, it asks, how can you not have the time to listen to customers via social media?

Controlling the Social Conversation

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The dichotomy is that consumers seem to have control of social media conversations, but companies want to control the message. Controlling the Social Conversation looks at how businesses can bridge this divide and exert at least some control over the content of social media content.

4 Biggest Lies About Social Media

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4 Biggest Lies About Social Media undermines quite a lot of conventional wisdom about social media. Linked-In is for networking? Twitter is for conversation? Blogs are personal journals? With social media, you can get people to do (fill in the blank)? If you believe any of these, be ready to be disabused.

5 Motivations for Sharing Content

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Why do people share their thoughts, videos and intimate details in social media? In 5 Motivations for Sharing, Jeff Bullas pens a summary of the findings of a first-of-its-kind study released by The New York Times in conjunction with Customer Insight Group and Latitude Research on the psychology of sharing. The study also revealed the six distinct personas of online sharers: altruists, careerists, boomerangs, hipsters, connectors, and selectives. Understanding each of those sharing personalities may help you understand the motivations behind any given conversation.

12 Most Popular Social Media Alter Egos

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The six personas of the New York Times study don't correlate very well with the 12 Most Popular Social Media Alter Egos. Using known celebrities such as Paris Hilton, Glenn Beck, Barbara Walters, and Oprah Winfrey as prototypes, the article uncovers the different personality types that haunt social media.

Combining Public Relations and Marketing to Change Consumer Opt-In Behavior

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Doug Simon of D.S. Simon Productions discusses "PRketing". According to this 2-minute video on Combining Public Relations and Marketing to Change Consumer Opt-In Behavior, PRketing = PR + Content Marketing = Opt In Behavior Change = Moving the Needle (ROI). Bottom line: combining PR and marketing creates positive business outcomes.

The Myth of Reputation

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Chris Brogan advises in The Myth of Reputation to stop worrying about your personal or corporate reputation. Reputation isn't useful, he says. Leave reputation conversations for those who have the time to waste having them, he says. It's an iconoclastic viewpoint — and worth contemplating.

Online Reputation Management: Top 10 Tips for Small Business

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If you're going to continue worrying about your reputation — and you probably will — Online Reputation management: Top 10 Tips for Small Business offers up some very helpful suggestions. #3: Largely unknown is the tactic of stripping personalization out of your own search results in order to see what others are likely to see — a valid suggestion for both big and small business.

In a Race to Out-Rave, 5-Star Web Reviews Go for $5

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Fake web reviews — both negative and positive — threaten to undermine the credibility and validity of consumer comments in social media, often referred to as crowd-sourcing. In a Race to Out-Rave, 5-Star Web Reviews Go for $5 documents the extent of the problem. Most importantly, the article highlights a Cornell University-developed algorithm that can detect fake reviews. The algorithm could be applied in most every review/comment section of corporate and review Web sites.

Seven Things You Need to Know Before Going on TV

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A TV interview can be intimidating. The studio setting is strange and the process in many ways is unexpected. Seven Things You Need to Know Before Going on TV gives helpful preparation and guidance on technical and logistical aspects you'll need to know for a successful interview in the strange world of television.

23 Smart Phone Apps That PR Professionals Can't Live Without

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Ronnie Manning surveyed PR pros on what apps they were using. The most-used were the obvious: Facebook, Twitter, Linked-In, Mashable, Google, Yelp. 23 Smart Phone Apps That PR Professionals Can't Live Without focuses on other worthwhile productivity and news applications with short descriptions of each.


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PR Meetings, Seminars, White Papers

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F.R.E.E. eBookHow to Use Twitter for Business — An Introductory Guide, sponsored by HubSpot.

CourseMini-MBa: Going Digital — The New Rules of PR, sponsored by Rutgers University and Business Wire, will be held from September 19-22. Cost to register is $4,995, which includes all instructional materials (on a pre-loaded Apple iPad 2) and fees.

CourseVideo Marketing Made Easy, sponsored by MarketingProfs University, will be held online from October 13-26. The cost to attend is $595.

F.R.E.E. Webinar2011 Online Newsroom Summit, hosted by Steve Momorella with TEKGROUP International, will be held on September 21 from 9am-5pm EST.

WebinarA beginner's guide to Google+ — Everything you need to get started!, sponsored by PR Daily, will be held October 25 at 2:00pm CT. The cost to attend is $99 for members and $119 for non-members.

MeetingSearch Marketing Expo — SMX East 2011, will be held September 13-15 in New York, NY. The cost to attend is $1,445.

MeetingEmployee Communications, PR and Social Media Summit, sponsored by Ragan Communications, will be held September 14-16 in Redmond, Wa. The cost to attend is $945 for members and $1,195 for non-members.

MeetingInbound Marketing Summit, will be September 14-15 in Boston, Ma. The cost to attend is $695.

MeetingNorth American Summit on Public Relations Measurement, sponsored by PRSA, will be September 18-20 in Philadelphia, Pa. The cost to attend is $1,045 for members and $1,095 for non-members.

MeetingThird Annual Health Care Social Media Summit, sponsored by Ragan Communications, will be held October 17-19 in Rochester, MN. The cost to attend is $945 for members and $1,195 for non-members.

MeetingB2B Summit 2011, sponsored by MarketingSherpa, will be held September 26-27 in Boston OR October 24-25 in San Francisco. The cost to attend is $2,190.

MeetingHow to measure internal and external communication programs, sponsored by Ragan Communications, will be held October 3 in Dallas, TX. The cost to attend is $345 for members; and $395 for non-members.

MeetingCommunications Your Company Story — Inside and Out, sponsored by Ragan Communications, will be held October 3-5 in Dallas, TX. The cost to attend for members is $1,045 and the cost for non-member is $1,295.

MeetingDigital PR Next Practices Summit, sponsored by PR News, will be held October 5 in New York, NY. The cost to attend is $895.

MeetingCorporate Writers & Editors Conference, sponsored by Ragan Communications, will be held October 12 in Chicago, IL. The cost to attend for members is $595 and the cost for non-members is $745.

MeetingPRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members.

MeetingThe Mission is the Message: Creating Strategic Authenticity, sponsored by PR Week, will be held November 8-9 in New York, NY. The cost to attend is $995.

MeetingSCIP 2011 European Summit, sponsored by SCIP, will be held November 8-10 in Vienna, Austria. The cost to attend is $1,350 for members if you register before September 19.

MeetingTwitter Conference, sponsored by PR News, will be held November 10 in Las Vegas, NV. Cost to attend is $795 if you register before October 21.

MeetingThe Social Media Results Conference, will be held November 29, in London. Ticket prices start at £599 + VAT.

MeetingBest Practices in Public Relations Conference, sponsored by Ragan Communications, will be held November 30 - December 1 in Washington, DC. The cost to attend for members is $595 and the cost for non-members is $745.


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Download Media Monitoring: The Complete Guide
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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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