spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer
spacer cyberalert Nobody Monitors and Measures Media Better top-right-corner
edge margin margin edge
edge spacer spacer margin edge
spacer spacer

Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
.
September 2012: Issue 3
Understanding and emulating the characteristics that propelled icons to success can help each of us fulfill our own potential. This week in Media Monitoring News we take a look at the two greatest "pitch men" in recent memory - former president Bill Clinton and former Apple CEO Steve Jobs. Each has delivered speeches that mesmerized audiences - and changed people's perceptions and opinions. Each uses essentially the same techniques to captivate and hold an audience - and each applied similar characteristics to achieve personal success. Our two featured articles examine the speaking techniques and work methods they both used to achieve the extraordinary. All of us can learn from their methods and techniques.
  Bill
Editor: 
William J. Comcowich
CyberAlert, Inc.
Google+

Featured Articles:

How to Give a Speech like Bill Clinton

Fast Money
Most everyone agrees that former President Bill Clinton mesmerized the delegates and a national TV audience (except maybe staunch conservatives) during the Democratic National Convention. 3 Techniques Bill Clinton Uses to Wow an Audience deciphers the simple methods he uses to grab the audience and deliver key points. The routines — and they are routines — can be learned, as Clinton himself has proven. Remember, a couple of decades earlier when he was governor of Arkansas, he gave what was considered to be one of the worst ever political speeches, also at a Democratic National Convention. For more on speaking techniques, 21 Ways to Win at Public Speaking by Samantha Ettus in Forbes offers more prosaic, but worthwhile practices.

How to Be the Next Steve Jobs

Forbes
How to Be the Next Steve Jobs examines key attitudes and approaches that characterized the business success of the icon of Apple. Two keys: pay attention to aesthetics and do what you love. One key not mentioned in the article: make it simple for the customer.
Table of Contents
Best Recent PR & Marketing Articles
  From Good to Great by Listening to Your Customers
  Is 'Brand Journalism' the New PR?
  7 B2B Content Marketing Tactics
  Why Great Storytelling in a News Release Can Hurt Your Cause
  39 Factors: Website Credibility Checklist
  Creating an Effective Online Press Page
  40 of the Best Corporate Blogs
  Checklist: 12 Things You Must Do after Writing a New Blog Post
  The State of Social Media Marketing
  Social Media Measurement: The Numbers Suck Because the Models & Metrics Are Wrong
  Monitoring, Regulating and Disciplining Employees Using Social Media
  33 of the Best Social Media Guides
  5 Reasons Pinterest Is Overhyped for Brands
  Working with Your Agency's Graphic Designer
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

Two Best Values in Media Monitoring

From Good to Great by Listening to Your Customers

MarketingProfs
"Listening" is different from "media monitoring." Media monitoring aggregates the comments of customers. Careful listening delves into the meaning of the comments. Go From Good to Great by Listening to Your Customers look at how to truly listen on multiple levels including psychological, emotional and use of imagery to gain consumer insight and respond appropriately.

Is 'Brand Journalism' the New PR?

PR Newser
"Content marketing" is also referred to as "brand journalism" which is writing news and feature articles about brands or product categories. In "brand journalism", corporate PR staff functions as content developers and journalists. Is "Brand Journalism" the New PR analyzes the value of this new PR technique and suggests a winning approach: instead of promoting a product or service, develop stories and write with the audience's best interests in mind like journalists do.

7 B2B Content Marketing Tactics

Marketing Sherpa
Content marketing is among the top four methods to generate sales leads — but it is often underutilized or misused. 7 B2B Content Marketing Tactics presents a well-structured framework to conceptualize and implement a content marketing program. Here's some of its advice: understand that content comes in multiple forms; map content to buying stages; use social media — in fact all media — to distribute content; create a content calendar, just like a publisher; and think beyond free to distribute content.

Why Great Storytelling in a News Release Can Hurt Your Cause

Ismael's Corner
It's counterintuitive that Great Storytelling in a News Release Can Hurt Your Cause. Here's how. A news release should be designed to attract the attention of journalists. A good journalist for a legitimate news source needs maneuvering room to tell a better or deeper story than the news release. Therefore, it's often best to hold back some information for the journalist to uncover and massage. Using an example from IBM, Lou Hoffman explains just how to hold back information that allows the journalist to bring a story to life. This tactic works best with first-rate journalists who work for top publications.

39 Factors: Website Credibility Checklist

Conversion XL
If your organization doesn't have instant name recognition, your website needs to convey that you are a trustworthy organization. A credible website makes people trust what it says, feel comfortable sharing their personal data, and have confidence it's worth spending their money here. Does your web site do that? 39 Factors: Website Credibility Checklist explores most all the characteristics of a credible, trustworthy website. Check the list for the features you're missing. Many are easy to fix.

Creating an Effective Online Press Page

Web Marketing Today
With step-by-step instructions and superb examples, Creating an Effective Online Press Page offers a do-it-yourself approach to an online press room. Alternatively, you can employ the services of a company that creates online news rooms such as Business Wire or iPressRoom.

40 of the Best Corporate Blogs

Ragan's PR Daily
Many of the "big boys" do blogging right. In 40 of the Best Corporate Blogs, you'll see (and maybe emulate) exemplary customer-focused blogs in assorted industries (dominated by tech). The premier examples include Google (my personal favorite because it answers both strategic and nitty-gritty questions), Cisco, IBM, Delta, EBay, Marriott, Whole Foods, Red Cross, Patagonia, Starbucks, Adobe and…Dell, a true exemplar these days. MIa: Microsoft, Intel, and entertainment companies.

Omnibus News

Checklist: 12 Things You Must Do after Writing a New Blog Post

Unbounce
How can you get the word out about your insightful new blog post? Checklist: 12 Things You Must Do after Writing a New Blog Post serves up a template to promote your blog and yourself.

The State of Social Media Marketing

Customer Think
Based on a study by social marketing software company Awareness, The State of Social Media Marketing contains a bucketful of interesting statistics on use of social media by major companies and brands. Both the report and article look at how businesses are using social media (or not), the key pain points, and where businesses are heading in 2013. It includes a chart on the top metrics used to measure social media effectiveness. Measurement gurus will not be happy with the #1 barometer chosen by study respondents.

Social Media Measurement: The Numbers Suck Because the Models & Metrics Are Wrong

Click Z
So far, the lack of solid and convincing data on performance has not slowed the social media bandwagon. Without measurable results, it will be only a matter of time until hard-nosed, numbers-driven, quarterly-earnings-obsessed businesses start seriously questioning their social media efforts. Social Media Measurement: The Numbers Suck Because the Models & Metrics Are Wrong casts a skeptical eye on current attempts to use social media for marketing, and suggests that proper marketing goals and models need to be established before measurement can have any validity.

Monitoring, Regulating and Disciplining Employees Using Social Media

Que
Monitoring employee use of social media makes sound business sense, but companies need to keep limits in mind, particularly as they relate to employees' privacy rights under both federal and state law. Monitoring, Regulating and Disciplining Employees Using Social Media examines the issues and offers practical legal tips on the dos and don'ts of developing and enforcing company policies on social media.

33 of the Best Social Media Guides

Webbiquity
If you want to hide away for a day or two and study up on social media for marketing and PR, 33 of the Best Social Media Guides has vetted guides, facts & stats, tips & tactics, and tools on social media strategies, measurement & measurement, and the various social media platforms.

5 Reasons Pinterest Is Overhyped for Brands

iMedia Connection
For visually-focused and female-centric brands, Pinterest may be heaven sent. For many brands, however, it has little marketing appeal. 5 Reasons Pinterest is Overhyped by Brands details key ingredients vital to brand marketing in social media that are missing from Pinterest.

Working with Your Agency's Graphic Designer

CMA
Like PR professionals who gripe about how their clients treat them, graphic designers have some beefs with PR pros. Working with Your Agency's Graphic Designer suggests how best to relate to, work with and utilize the unique talents of a graphic designer in developing PR communications programs and pieces. Like most creative professionals, graphic designers deliver their best work to clients who elucidate a well-developed vision while granting the designer substantial creative leeway.

Try Our No-Risk F.r.e.e Trial

PR Meetings, Seminars, White Papers

MeetingSocial Media Boot Camp for Corporate Communicators, sponsored by Ragan Communications, will be held September 28 in Washington, DC. The cost to attend is $495 for members and $645 for non-members.
MeetingMarketing Optimization Summit, sponsored by eMetrics, will be held September 30 in Boston, Ma. The cost to attend is $3,500.
MeetingSocial Media Mobile Marketing Symposium, sponsored by Converge Chicago, will be held October 1-2 in Chicago, IL. The cost to attend is $499.
MeetingSocial Media Measurement Conference, sponsored by PR News, will be held October 2 in New York, NY. The cost to attend is $1,750.
MeetingB2B Marketing Forum, sponsored by MarketingProfs, will be held October 3-5 in Boston, Ma. The cost to attend is $1,295, if you register before August 8.
MeetingThe 2012 Social Media and Community Managers Summit, sponsored by Ragan Communications, will be held October 11-12 in Chicago, IL. The cost to attend is $495 for members and $645 for non-members.
MeetingPRSA International Conference, sponsored by PRSA, will be held October 13-16 in San Francisco, Ca. The cost to attend is $1,275 for members, $1,575 for non-members.
MeetingMaximising Social PR, sponsored by PR Week, will be held October 17 in London. The cost to attend is £449 + VAT.
MeetingDMA 2012, sponsored by Direct Marketing Association, will be held October 13-18 in Las Vegas, NV. The cost to attend is $1,899 if registered before June 29.
MeetingSocial Media Strategies Summit, will be held October 23-25 in Boston, Ma. The cost to attend is $1,595.
Meeting7th Annual SNCR Symposium and Awards Gala, will be held November 9 in Menlo Park, Ca. The cost to attend is $495.
MeetingGlobal Strategic Communications and Measurement Conference, sponsored by IABC and PRIME Research, will be held November 12-13 in New York, NY. The cost to attend is $845 for IABC members and $945 for non-members.
MeetingPower to the People, sponsored by PR Week, will be held November 14 in New York, NY. The cost to attend is $845.
PR AwardsPR Week Awards 2013, sponsored by PR Week, will be announced on March 7, 2013. Submission deadline is October 5. The cost to attend is $350.
PR AwardsPR Daily's Media Relations Awards, sponsored by PR Daily. Submission deadline is October 5. The cost to enter is $250.
PR Awards2012 Bulldog Digital/Social PR Awards, sponsored by Bulldog Reporter. Submission deadline is October 12.

PR & Marketing Job Openings

The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Public Relations Director — GOJO Industries
Program Specialist, Communications — AARP
Communications Director — Ed-Fi Alliance
Communications Coordinator — Helen Keller International
Senior Public Relations Specialist — cleverbridge
VP Communications — Milton Hershey School
Account Manager — Communique PR
Communications Administrator — Pepco Holdings, Inc
Public Affairs Specialist — Cancer Treatment Centers of America
Senior Media Officer — PETA
Marketing Positions
Social Media Specialist — The New England Center for Children
Event Marketing Coordinator — Access Intelligence
Director of Marketing — Dutra Cerro Garden
Marketing Director — Spicer Rudstrom, PLLC
Director of Marketing — Strategic Account Management Association
Sr. Marketing Manager — Express Scripts
Web Content Marketing Specialist — FM Global
Marketing Manager — BAYADA
Marketing Communications Specialist — Via Trading Corporation

Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services

NEWS MONITORING
CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day. CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
ONLINE SOCIAL MEDIA MONITORING
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide. CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups. Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
Today's Best Media Monitoring Value
No per clip fees. No annual contract required.
Get Better Results Than Doing It Yourself —
And Rid Yourself of a Tiresome Chore.
Click Here Now for Your No-Risk 14-Day Free Trial!
No credit card required or requested.

. . . . . . . . . . .
Copyright 2012, CyberAlert LLC All Rights Reserved.
spacer
spacer
spacer
Follow Us
spacer
Customer Service 1-800-461-7353

spacer
Subscribe to Media Monitoring News
rule spacer spacer
First Namespacer
Last Namespacer
Emailspacer
spacer
spacer
spacer
 Check to UNsubscribe                
spacer rule
bottom rule
spacer
Monthly newsletter is free to anyone interested in the latest news about Media Monitoring & Measurement. Information you provide is strictly confidential. We won't rent or sell your information.
spacer edge
spacer spacer spacer
top rule
side rule side margin margin side margin side rule
side rule side margin
Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

Media Monitoring Services: |  Online News Monitoring |  Print Monitoring/Clipping |  Broadcast Monitoring |  Social Media Monitoring Worldwide News Feed |  Executive News Briefing |  Industry Topics |  Social Video Monitoring |  Twitter Monitoring |  Facebook Monitoring |  Blog Monitoring |  TV News Monitoring |  Message Board Monitoring |  Consumer Discussion Monitoring |  Media Monitoring Dashboard |  Omnibus News | 

Media Measurement Services: |  Media Measurement |  PR & Publicity Measurement |  Press Release Tracking |  Social Media Measurement & Analysis |  Media Measurement Dashboard | 

Special Features & Services: |  Monitoring with Human Editing |  Rush Delivery |  Important Stories Filter |  Same Story Exclusion Filter |  Clip Analysis for Measurement | 

Resources: |  Press Room/Media Releases |  Media Monitoring Newsletter |  CyberAlert Blog |  Media Monitoring Applications |  White Papers |  Success Stories |  PR Job Opportunities |  FAQ | 

Policies: |  Service Terms |  Privacy Policy |  Plans & Pricing | 
rule Contact Us:

CyberAlert LLC
Foot of Broad St.
Stratford, CT 06615
Phone: 203-375-7200
800-461-7353
Fax: 203-612-6942
Email: sales@cyberalert.com
info@cyberalert.com
Skype: CyberAlert.Inc

side margin side rule
side rule side margin margin side margin side rule
bottom rule
spacer
margin edge
edge margin CyberAlert.com
©Copyright 1999- CyberAlert LLC All Rights Reserved.

margin edge
bottom edge