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Media Monitoring News Archives

4 Ways to Use Location-Based Social Media Listening Data

September 2014 Issue #1

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Web version
CyberAlert: Nobody Monitors and Measures the Media Better
September 2014 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Featured Articles
Convince and Convert / CyberAlert
4 Ways to Use Location-Based Social Media Listening Data
Courtesy of Scott Chan via
Data talks — and when you analyze it to find patterns, you can hear what it's saying. Organizations that use their media monitoring services to organize and measure data by location discover a wealth of new information about the brand and its customers' needs. Using location-based social media monitoring can reveal new keywords and phrases, market intelligence and regional and local trends. Read More »
Public Relations
Convince and Convert / CyberAlert
5 Ways to Become Hot in Tech PR
For years, tech PR was frustrating because all news was held for the "big announcement" with lots of "no comments." With a new trend to openness, PR pros in technology must position themselves as key sources for tech journalists. We've listed five tips on how to become a go-to technology resource. Read More »
7 MORE Time-Saving Apps for PR Professionals
Technology can't replace every PR task — a well-written press release, networking with journalists, etc. But computer or mobile apps can make some tasks much less time-consuming. These seven browser extensions complement our first list of PR apps that can help you save time and increase productivity. Read More »
NY Mag / CyberAlert
How to Ensure Robots Dont Write Your PR Stories
Courtesy of Robbie Sproule
Reporter robots won't entirely replace human journalists, but they will take on the "dry" stories that reporters don't want. As robot-reporting technology becomes more sophisticated, so must PR's writing. These writing and story development tips can help ensure your press release doesn't become an automated article. Read More »
15 Commonly Misused Words in Communications
Are you using the word "ironic" correctly? Before you hit "send" on your next email or press release, it may be helpful to review this list of commonly misused words. Other words communicators frequently mess up include "Ultimate," "Discreet" and "Literally." Read More »
Marketing& Social Media
Brand Videos: Consumers Arent Getting What They Want
This week, Twitter analytics became available to all users. The free dashboard will undoubtedly help marketers measure social media's impact on business goals. We explain some dashboard features that are especially helpful in measuring brand performance on Twitter. Read More »
TopRank / Online Kickstart
The 3 Goals of Content Marketing (and How to Meet Them)
Different goals require different measurement strategies. The formula for successful content is thus very simple: understand the "why" before ROI. While goals vary widely, most fall under three general categories: Link Attraction Content, Conversion Content, and Authority Content. Read more to learn how marketers can attain each of these goals. Read More »
Rohan Ayyar
Deconstructing Social Media: The Hype, the Lies and the Actual Truth
Courtesy of Tung Photo via
Marketers have become so comfortable with social media that they believe the many myths and lies that emerge in online social posts. Rohan Ayyar debunks some social media myths to help businesses construct social media into a viable marketing tool. Read More »
comScore / RevelMob / Mobile Devices
The Value of Developing Mobile Apps for Brand Marketing
Courtesy of comScore
Consumers now spend more time on mobile apps than they do on mobile web and desktops, according to a new study by comScore. Implication for marketers: it may be time to consider app development to create a new stream of revenue for the business. Read More »
Nielsen Norman Group
Eye-Tracking Study: Consumers Largely Ignore Stock Photos
Nielsen Norman Group studied the eye movements of online viewers and reached three key findings on how audiences navigate product pages. The findings act as helpful guides for marketers developing product information pages or PR pros developing sponsored content. Read More »
More Articles We Like
Harvard Business Review
The New York Times
Conferences and Webinars
Webinar: Build Better Products by Identifying and Validating Your Riskiest Assumptions, presented by Laura Klein of Users Know, will be held Sept. 10.
AMEC Measurement Week, hosted by The International Association for the Measurement and Evaluation of Communication, will be held Sept. 15 to 19. Events are being held globally.
Webinar: How to Sell More with Social Selling, hosted by KISSmetrics, will be held Sept. 4.
The PR Week Conference: Good Business Better Business, hosted by PR Week, will be held Sept. 16 in New York, NY. The cost to attend is $850.
From Measurement to Management, hosted by Lewis PR, will be held Sept. 16 in Washington, DC.
Webinar: Know Your Story, Understand Your Customer, presented by YP, will be held Sept. 17.
Video Boot Camp for Communicators, presented by Ragan Communications, will be held Oct. 6 in Chicago, IL. The cost to attend is $645 for members and $795 for non-members.
White Papers and eBooks
How to Introduce Customer Lifetime Value into Online Advertising Optimization. Digital Marketing Depot. This guide explains how to calculate customer lifetime value (CLV), how to understand CLV by channel and audience and how to optimize CLV in search, social display and retargeting.
Gamification Done Right: The Do's and Don'ts. Incentive Research Foundation. Learn how to apply the elements of games into marketing content to make it engaging, interactive and competitive.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Social Media & PR Manager - WordStream, Inc.
PR Account Supervisor - M.J. Brunner Inc.
Public Relations Account Supervisor - Formula PR
Public Relations Manager - Time Out North America
Director of Public Relations - Raytheon
Corporate Communications Officer - Marine Credit Union
Product Press Relations Manager - Intel
Director, Public Relations & Special Events - Saks Fifth Avenue
Marketing Positions
Social Media Marketing Assistant, Kendo - Sephora
Director, Brand Marketing & Communications - CafePress Inc.
Brand Specialist, Media - Amazon LLC
Marketing Communications Manager - SloanLED
Director of Marketing & Communications - Stax Inc.
Brand Marketing Lead, Star Wars - Electronic Arts
Marketing Manager - Wiley
Product Marketing Manager - Ingram Content Group
Quote of the Week
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"The only person you are destined to become is the person you decide to be."
Ralph Waldo Emerson
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Quotes of the Week
Introducing a.m. NewsBrief
Factoids of the Week
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Mobile apps now account for 7 out of every 8 minutes of media consumption. (comScore)Tweet this!
As of 2014, 50% of agencies have "innovation labs" or "product incubators." (The SoDA Report)Tweet this!
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Factoids of the Week
No Risk Free Trial
Best of Previous Issues
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Best of Previous Issues
Gizmo of the Week
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Organizing meetings can be time-consuming. Busy professionals are often left sending emails back and forth to agree on a time and day. is a service where people can CC Amy, an AI robot, to look at their calendars and find time slots matching the emailer's request. Read More »
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Gizmo of the Week
Media Monitoring 2014: The Ultimate Guide
Media Monitoring Triple Play Offer
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CyberAlert Services
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
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