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Media Monitoring Newsletter Archives

How Cause Marketing Can Actually Hurt Brands

September 2014 Issue #2

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Web version
CyberAlert: Nobody Monitors and Measures the Media Better
September 2014 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Featured Article
Business Week / Huffington Post / AdAge
How Cause Marketing Can Actually Hurt Brands
Courtesy of Jeffrey
If a cause marketing campaign isn't well-researched or relevant to the brand, organizations could be left dealing with a crisis. Just ask KFC, which partnered with a breast cancer awareness group before learning that consumption of fried meats can increase breast cancer risk. These examples of cause marketing failures can help your company avoid similar mistakes. Read More »
Public Relations
The Associated Press
The Ice Bucket Challenge Shakes Up the Traditional Fundraising Model
Courtesy of Anthony Quintano
The ALS Ice Bucket Challenge created big waves in non-profit circles. Its success has made other charitable organizations reconsider how they do fundraising in a constantly tuned-in world. The lessons PR people can take away: employ popular technology, personalize campaigns and spotlight donors. Read More »
Convince and Convert / Bulldog Reporter
5 Ways to Ruin Relationships with Journalists
Courtesy of Woodley Wonderworks
Journalists and editors are paid to identify story holes, grammar issues and spelling mistakes. If a PR pitch doesn't meet their standards, chances for publication are slim to none. To impress a journalist, avoid falling into these common media relations mistakes. Read More »
How to Spot a Fake Online Review, and What to Do Next
Learning to detect fake online reviews can help businesses better manage their online reputation. Researchers have studied the qualities of fake reviews and determined several factors stand out including: an abundance of personal pronouns, superlatives and exaggeration, and few details. Read More »
Public Affairs Council
Survey: What Customers Value Most (Besides Good Products and Services)
Courtesy of Public Affairs Council
Providing quality products and services isn't always enough; often, organizations must do more to gain consumers' loyalty. The 2014 Pulse Survey reveals findings about consumer preferences for choosing companies and products. Organizations can use the survey results to better shape and build the corporate reputation. Read More »
Marketing& Social Media
8 Successful Types of Vine Videos for Social Media Marketing
Vine has become a widely used social media marketing tool for brands — especially since it added an upload feature last month. We've shared some examples of creative Vines that are sure to spark ideas. Read More »
Nielsen / Monetate
Why the Average Cart Abandonment Rate is 68%, and How Marketers Can Improve
Courtesy of Thunderchild7
Shipping fees, a lack of trust and other factors cause 68% of purchasers to abandon their online carts. The set of ecommerce solutions address consumers' biggest pain points during the checkout process and help convince them to click the "Buy Now" button. Read More »
In Retrospect 21 / KISSmetrics
Beginners Guide to A/B Testing Calls to Action
Just because a call to action worked for a competitor, doesn't mean it will work for your brand. A/B testing is the only way to determine which CTA produces the best results. Marketers should follow these A/B testing tips to improve landing page conversion rates. Read More »
Marketing Metrics That Matter: Heroes vs. Villains
Courtesy of Elisa Moro
Showing your boss the marketing metrics that matter can earn your department more respect and a bigger budget. But present the wrong metrics, and decision makers may see marketing to be a money pit. Here are the marketing metrics to highlight and avoid when presenting to the c-suite. Read More »
More Articles We Like
Business Insider
Conferences and Webinars
Webinar: Build Better Products by Identifying and Validating Your Riskiest Assumptions, presented by Laura Klein, will be held Sept. 10.
AMEC Measurement Week, hosted by The International Association for the Measurement and Evaluation of Communication, will be held Sept. 15 to 19. Events are being held globally.
The PR Week Conference: Good Business Better Business, hosted by PR Week, will be held Sept. 16 in New York, NY. The cost to attend is $850.
Webinar: 10 Commandments for Profitable PR Agency Financial Management, hosted by Bulldog Reporter, will be held Sept. 18. The cost to register is $299.
SMX East 2014, hosted by Search Marketing Expo, will be held Sept. 30 in New York, NY. The cost to attend is $1,795.
Social Media Conference, hosted by PR News, will be held Oct. 9 in New York, NY. The cost to attend is $995.
2014 iMedia Breakthrough Summit, hosted by iMedia Connection, will be held Oct. 26 in Atlanta, GA. The event is now accepting invitation requests.
White Papers and eBooks
7 Myths about Online Reviews…Busted!. Digital Marketing Depot.This handy white paper busts the myths that are holding you back from using reviews to boost conversions.
Conducting Social Media Analysis. Synapsify. Learn how to conduct more successful analysis from six leading experts and an industry survey on the current challenges facing social media measurement.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
CyberAlert Job Opportunity: Newsletter Editor
CyberAlert is currently seeking editors in the air transport, pharmaceutical and telecommunications industries to select and editor news articles for CyberAlert's news brief service. The editor should have the ability to identify important stories for client companies and to be able to write short summaries (two to three sentences) about each story.
Click to Apply
Public Relations Positions
PR Manager - Birchbox Man
Public Relations Representative - Vanguard
Senior Public Relations Manager - SugarCRM
Director, Corporate Relations & Media - Union Pacific
Social Media/PR Manager - Paramount Hospitality Management
Senior Publicist, Media Relations - MSNBC
Public Relations & Social Media Specialist - Ascensus
PR/Social Media Specialist - The Pita Group
Marketing Positions
Director, Marketing & Communications - World Fuel
Marketing Specialist - Decker Truck Line
Vice President of Marketing - Hagerty Insurance Agency, LLC
Marketing & Events Coordinator, Channelside Bay Plaza - Franklin Street
Community Marketing Specialist - Nutanix
Marketing Coordinator - Texell Credit Union
Executive Assistant, Marketing - NBA
Marketing Writer - Boston University
Quote of the Week
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"Treat a person as he is, and he will remain as he is. Treat a person as if he were where he could be and should be, and he will become what he could be and should be."
Jimmy Johnson, former NFL football coach
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Quote of the Week
Kick Off Your Season with Cyberalert News Monitoring
Kick Off Your Season with Cyberalert News Monitoring
Kick Off Your Season with Cyberalert News Monitoring
Kick Off Your Season with Cyberalert News Monitoring
Factoids of the Week
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The average person can detect fake online reviews only 50% of the time. (Cornell University)Tweet this!
By 2020, more than 40% of Americans will be freelancers. (Intuit)Tweet this!
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Factoids of the Week
No Risk Free Trial
Best of Previous Issues
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Best of Previous Issues
Gizmo of the Week
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On-the-go professionals will find the PocketMonkey quite handy. The 12-in-1 tool acts as a ruler, letter opener, screw driver, bottle opener and much more. Best of all, it's thin enough to fit in the credit card slot of your wallet. Read More »
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Gizmo of the Week
Media Monitoring 2014: The Ultimate Guide
Introducing a.m. NewsBrief
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