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Media Monitoring Newsletter Archives

Use Social Listening to Improve Products and Services

September 2014 Issue #3

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Web version
CyberAlert: Nobody Monitors and Measures the Media Better
September 2014 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Featured Article
TechCrunch / CyberAlert
Use Social Listening to Improve Products and Services
Customers get angry when you don't listen to them. Just ask Facebook and Twitter, which are both receiving push-back from their users for revised social media policies. Listening to customers is the best way to identify concerns with a product or service. But companies must do more than listen: they need to act on customer comments and concerns to keep their loyalty. Read More »
Public Relations
2014 Measurement Handbook Part 1
CyberAlert today announced the publication of The 2014 Measurement Handbook, a three-part white paper on measurement practices in public relations, marketing and social media. Part 1, Proving PR's Worth Through Measurement, is available for free download today. Read More »
AdWeek / Forbes / LA Times
Can the NFL Save Its Reputation After the Ray Rice Crisis?
Courtesy of Keith Allison
PR crisis experts say the Ray Rice issue will "no doubt" have an effect on the NFL's reputation among women (and all football fans). To regain the public's trust, the NFL needs to follow textbook crisis management — be transparent, show support and make sure the incident doesn't happen again. (Good luck with that Commissioner!) Read More »
First Round / HubSpot
5 Proven Ways to Build Customer Trust
Courtesy of
Public relations serves as trust-builder for the company and its brands. To build customer trust, PR must create credible content and convince satisfied customers to share positive experiences with others. Consider these trust-building techniques that involve both approaches. Read More »
Red Rocket Media
3-Step Fact-Checking Guide for More Accurate PR Content
Courtesy of
One inaccuracy in a press release or article undermines the rest - and future PR initiatives as well. To ensure the credibility of content and press releases, PR pros should use the same fact-checking process and tools that journalists do. Read More »
Apple's Evolution from a Control-Obsessed PR Regime
Courtesy of Matt Buchanan
Apple is known for going after journalists and publications that publish negative stories — or even stories that simply don't mirror Apple's core messages. But there are also plenty of exemplary PR techniques in Apple's communications strategy that are worth emulating. Read More »
Media Monitoring Copyright Infringement Verdict Opens Opportunity to Create National Licensing/Royalty Agreement
Courtesy of Brian Turner
On September 9, a New York federal judge ruled that media monitoring service TVEyes makes fair use of Fox News Network broadcast news content in indexing and delivering news snippets to clients. The ruling affirms that media monitoring is a needed service that does not violate copyright laws. It also opens an opportunity for copyright owners and media monitoring services (along with their clients) to establish a fair and balanced licensing and royalty payments system. Read More »
California Law Makes It Illegal for Businesses to Charge Customers for Bad Reviews
A new California law makes it unlawful for businesses to fine customers for posting negative reviews. The law serves as a reminder to businesses that stifling consumer reviews is not the way to improve reputation. Improved products and services is the method that works. Read More »
Marketing& Social Media
PR Daily / VentureBeat
8 Under-Appreciated Google Analytics Tools for PR and Marketing
Courtesy of Stuart Miles via
Google Analytics delivers insights much deeper than page views and bounce rate. PR and marketing can use Analytics to demonstrate how their programs directly affect sales, brand awareness and other major business goals using eight powerful tools and features. Read More »
Adobe / PageFair / Huffington Post
As Ad-Blocking Software Use Grows, Marketers Must Turn to Native Advertising
The number of people using ad-blocking software has increased 69% in the past year, according to new research from Adobe and PageFair. If marketers want to get brand content in front of prospective buyers, they need to stop relying solely on banner ads. One alternative: native advertising. Read More »
20 Campaign Tactics to Achieve Your Marketing Goals
Courtesy of DigitAlert via
To understand which type of marketing offer will best meet your business objective, review the many different offers categorized by major marketing goals: higher engagement, lead generation, more sales and more profit per sale. Read More »
Types of Facebook and Twitter Posts That Generate the Most Engagement
When audiences see the same type of social media posts over and over, they tire of them quickly. Here are some content ideas marketers can experiment with that are sure to drive engagement on Twitter and Facebook. Read More »
Quick Thought
In 1967, management guru Peter Drucker wrote an essay titled "The Manager and the Moron" that offers an enlightening look at economic development in the 20th century. The essay contains prescient predictions and insights that still have great value for today's managers. Read More ».
More Articles We Like
Spin Sucks
The Verge
Central Desktop Blog
The New York Times
Wake Up Cloud
New York Times
Conferences and Webinars
Webinar: 5 Steps to Better Media Investments, hosted by The Association of Strategic Marketing, is available now on demand. The cost to register is $99.
Webinar: Understanding Customer Intent to Develop Great Content, hosted by Acronym, will be held Sept. 17.
Brand Journalism for Corporate Communicators, presented by Mark Ragan, will be held Sept. 23 in Boston, MA. The cost to attend is $645 for members of Ragan Communications and $795 for non-members.
Webinar: Blogging in the Age of Modern Marketers, presented by Uberflip, will be held Sept. 24.
SMX East 2014, hosted by Search Marketing Expo, will be held Sept. 30 in New York, NY. The cost to attend is $1,795.
Social Media Conference, hosted by PR News, will be held Oct. 9 in New York, NY. The cost to attend is $995.
2014 iMedia Breakthrough Summit, hosted by iMedia Connection, will be held Oct. 26 in Atlanta, GA. The event is now accepting invitation requests.
White Papers and eBooks
Proving PR's Worth Through Measurement. CyberAlert. Measurement is the best way to prove the value of public relations to clients and executives. With a total of 13 articles, this white paper provides PR professionals with the latest measurement standards, techniques to measure the value of press releases, instructions for transforming PR data into actionable business insights, and much more.
The Role of Content in the Consumer Decision Making Process. Nielsen. Learn what types of content consumers trust and how to map out a content strategy for your specific goals.
How to Take Your Retargeting to the Next Level. AdRoll. Packed with tips for maximizing your retargeting campaigns, this guide offers easy optimization tactics to boost your CTC and ROI.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
CyberAlert Job Opportunity: Newsletter Editor
CyberAlert is currently seeking editors in the air transport, pharmaceutical and telecommunications industries to select and edit news articles for CyberAlert's news brief service. The editor should have the ability to identify important stories for client companies and to be able to write short summaries (two to three sentences) about each story.
Click to Apply
Public Relations Positions
Public Relations Director - MaxPoint
Public Relations Director - 7FAM
Vice President, Public Relations - Williams-Sonoma
Media Relations Manager - PPL Corporation
Specialist, Public Relations - The Cosmopolitan Las Vegas
PR/Social Media Manager - Property Solutions International
Public Relations Coordinator - Qualcomm Inc.
Public Affairs Coordinator - North Carolina Medical Board
Marketing Positions
Writer, Marketing & Communications - St. John's University
Director, Regional Media Marketing - Charter Communications
E-Commerce Marketing Director - PlanetShoes
Social Media Campaign Coordinator - PetCo
Marketing Manager - Gaiam
Regional Marketing Manager, Southwest - Heineken USA
Marketing Coordinator - Cooper's Hawk Winery & Restaurants
Sr. Marketing & Communications Writer - Skadden
Quote of the Week
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"The difference between the right word and the almost right word is the difference between lightning and a lightning bug."
Mark Twain
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Quote of the Week
The 2014 Measurement Handbook for PR, Marketing and Social Media
Factoids of the Week
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1/3 of consumers say advertising today is less relevant than it was 10 years ago. (YouGov)Tweet this!
The U.S. is ranked No. 15 among countries with the highest customer service rankings. (ZenDesk)Tweet this!
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Factoids of the Week
Kick Off Your Season with Cyberalert News Monitoring
Kick Off Your Season with Cyberalert News Monitoring
Kick Off Your Season with Cyberalert News Monitoring
Kick Off Your Season with Cyberalert News Monitoring
Best of Previous Issues
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Best of Previous Issues
No Risk Free Trial
Introducing a.m. NewsBrief
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CyberAlert Services
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