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Media Monitoring Newsletter Archives

The Best Quotes and Advice from 2014 Measurement Week

September 2014 Issue #4

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Web version
CyberAlert: Nobody Monitors and Measures the Media Better
September 2014 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Featured Article
The Best Quotes and Advice from 2014 Measurement Week
Measurement Week has come and gone. This past week, communicators worldwide shared their research and advice for effective measurement techniques. We share here our favorite tips from PR industry and measurement leaders and shared them here. Read More »
Public Relations
PR Measurements Present and Future: An Interview with Katie Paine, Queen of Metrics
PR measurement has developed significantly over the past few years, but it still has a long way to go. We sat down with Katie Paine, CEO of Paine Publishing LLC, and asked her about her thoughts on PR measurement and what to expect for the future. Read More »
Social Media Examiner / CyberAlert
Public Relations Tactics of the 21st Century
Courtesy of Symo0
Customers are placing less trust in businesses and relying more on their peers. Public relations can no longer shine in earned media using press releases alone. PR pros must look to incorporate "new-age" tactics to build customer trust. Read More »
Muck Rack
Send PR Pitches before 11 a.m., Say Journalists in Muck Rack Survey
70% of journalists prefer to receive story pitches via email before 11 a.m., according to a recent survey by Muck Rack. The survey results offer information about journalists' news gathering preferences that can help public relations professionals with their media relations strategies. Read More »
Beutler Ink
What PR People Should Know about Wikipedia Editing Guidelines
Failing to comply with Wikipedia editing guidelines can land you in heaps of trouble. Fortunately, a new Wikipedia editing manual helps guide PR pros through the submission process. Read More »
Content Marketing Institute / Huffington Post
The New Age of Advertising: Less TV, More PR
Intrusive advertising is losing its power. Companies must find new ways other than TV commercials to deliver brand messages that customers will accept. The replacements will likely take the form of public relations content. Read More »
Marketing& Social Media
5 Content Marketing Metrics That Matter
Courtesy of Eric
Why isn't content marketing as effective as marketers would like? Because they aren't measuring what matters. Marketing metrics must provide valid insights and demonstrate the connection between marketing and sales. Read More »
3 Points Marketers Need to Know about Social Media Measurement
One reason marketers struggle with social media measurement is because they focus almost exclusively on ROI. Not all social media outcomes are monetary. ROI is far from the only impact or value that can be attributed to social media. Here are some additional social media measurement techniques marketers should apply. Read More »
The Ultra-Condensed Guide to Better Social Media Content
Brands continue to find ways to maximize the value of social media, and those efforts have shaped the "core four" social media marketing objectives. In a white paper titled "The Social Media Pocket Guide," Spredfast shares these core four, along with tips and tactics to achieve them. Read More »
10 Blogging Tools to Generate Content Ideas and Maximize Distribution
Need an idea for your next blog topic? Check out this list of blogging tools including Portent, which suggests different headline ideas based on submitted keywords. The tools help save time and increase distribution, freeing up time to improve the quality of content. Read More »
More Articles We Like
The Street
Conferences and Webinars
Webinar: Put Measurement into Action, hosted by PRSA, is now available on demand. The webcast is free for members and $200 for non-members.
Webinar: Three Sides to Viewability, hosted by OpenX, Integral Ad Science and Quantcast, will be held Sept. 24.
SM2 Innovation Summit, hosted by Mobile Marketing Association, will be held Sept. 30 in New York, NY. The cost to attend is $1,295 for members and $1,595 for non-members.
Webinar: The 7 Deadly Sins of Lead-Gen Landing Pages, hosted by SiteTurners, will be held Oct. 1.
Social Media Conference, hosted by PR News, will be held Oct. 9 in New York, NY. The cost to attend is $995.
The 6th Annual Health Care Social Media Summit, hosted by Ragan Communications, will be held Oct. 21 in Rochester, MN. The cost to attend is $1,045 for members and $1,295 for non-members.
White Papers and eBooks
Proving PR's Worth Through Measurement. CyberAlert. Measurement is the best way to prove the value of public relations to clients and executives. With a total of 13 articles, this white paper provides PR professionals with the latest measurement standards, techniques to measure the value of press releases, instructions for transforming PR data into actionable business insights, and much more.
Social Media Measurement: Techniques to Achieve Real Insight. CyberAlert. In seven articles, this guide explains how to fit social media data into overall marketing goals. It also offers tools and tactics for small and mid-sized businesses to measure social media performance.
Marketing Measurement: Implementing Metrics That Matter. CyberAlert. Metrics like page views don't always accurately represent marketing performance. This handbook shares metrics that offer conclusive information about business performance, plus a five-step approach to measure content marketing.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
CyberAlert Job Opportunity: Newsletter Editor
CyberAlert is currently seeking editors in the air transport, pharmaceutical and telecommunications industries to select and edit news articles for CyberAlert's news brief service. The editor should have the ability to identify important stories for client companies and to be able to write short summaries (two to three sentences) about each story.
Click to Apply
Public Relations Positions
Public Relations Specialist - Claire's
Public Relations Manager - Sony Online Entertainment
Public Relations & Social Media Specialist - Ascensus
PR & Corporate Communications Specialist - Wrike
Communications Manager - USA Rugby
Public Relations Account Executive - Beautiful Planning Marketing & PR
Community/Media Relations Specialist - Parkview Huntington Hospital
Public Relations Manager - Zoho Corp.
Marketing Positions
Specialist, Brand Marketing - Brown Shoe Company
Fundraising & Marketing Coordinator - Friends of Rogers Environmental Education Center
Marketing Coordinator, Promotions and Integration - NBC Universal
Marketing Associate - PRA Health Sciences
Copywriter & Content Writer - CARFAX
Associate Manager, Digital Sales & Marketing - ESPN
Local Marketing Specialist - IKEA
Communications Associate - Charles River Associates
Quote of the Week
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"Data without insight is just trivia."
Katie Paine, CEO of Paine Publishing
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Quote of the Week
The 2014 Measurement Handbook for PR, Marketing and Social Media
Factoids of the Week
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70% of journalists prefer to receive story pitches before 11 a.m. (Muck Rack)Tweet this!
55% of page visitors spend fewer than 15 seconds on a webpage. (Chartbeat)Tweet this!
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Factoids of the Week
Kick Off Your Season with Cyberalert News Monitoring
Kick Off Your Season with Cyberalert News Monitoring
Kick Off Your Season with Cyberalert News Monitoring
Kick Off Your Season with Cyberalert News Monitoring
Best of Previous Issues
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Best of Previous Issues
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