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Media Monitoring Newsletter Archives

The Elements of a 'Perfect' B2B White Paper

September 2014 Issue #5

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Web version
CyberAlert: Nobody Monitors and Measures the Media Better
September 2014 Issue #5
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Featured Article
The Elements of a Perfect B2B White Paper
59% of B2B content marketers report white papers are still effective — even more effective than website articles. To generate leads and establish thought leadership, white papers must deliver interesting, substantive content that educates, not sells. The elements of an effective white paper include a unique point of view, established writer(s), visual elements, an executive summary and a well-planned distribution method. Read More »
Public Relations
MarketingProfs / CyberAlert
Buried Press Releases and Their Implications for PR Measurement
Courtesy of Tom Hodgkinson
Automated online news release placements are often buried deep within the publication's Website. News distribution services deliver the placement data on their measurement dashboards — even though the release may not be accessible by readers. The result: skewed PR measurement. Read More »
Kantar Media
Public Relations in Real Time: A Media Relations Guide [INFOGRAPHIC]
Courtesy of Kantar Media
With so many media channels available, it can be difficult for public relations to keep up with breaking news and trends and respond in real time. Kantar Media put together an infographic that offers tips for managing media channels, contacts and PR tools to get the right information in front of the right audience at the right time. Read More »
Newsweek / LewisPR
Why Do PR People Still Send Irrelevant Pitches?
Journalists are now spotlighting bad pitches on blogs and social media. PR pros need to get the message and stop sending spammy pitches. Personalized, relevant pitches are more effective than mass distribution. Read More »
James Altucher
12 Ways to Become a Better Writer
Really thoughtful advice on how to become a superb writer is hard to find — but James Altucher, entrepreneur and bestselling author, does a solid job in his answer to a Quora question: How does one become a better writer? We've featured our favorite tips from Altucher. Read More »
What Skills do Public Relations Candidates Need to Get Hired?
Courtesy of studio tdes
What makes PR job candidates shine in resumes and interviews? The skills that are in the highest demand among PR managers may surprise you. Read More »
Marketing& Social Media
Pedowitz Group
Pinpointing the Marketing Metrics That Matter to Management
Courtesy of Pedowitz Group
Followers and Likes are "vanity metrics" that have little value to management because they don't connect to company goals. Marketers must use metrics that matter — ones that aid executives in making business decisions. By connecting metrics to specific activities and KPIs, marketers can avoid vanity metrics and focus on the numbers that truly matter. Read More »
5 Most Dangerous Assumptions That Content Marketers Make
Courtesy of Fabio Venni
Assumptions about audience behavior don't always pay off — like the assumption that people convert after the first website visit. Making these five assumptions could impair your content marketing strategy. Read More »
3 Ways to Drive Traffic without Google
Courtesy of Keng Susumpow
SEO is an essential marketing function, but it's not the only way a company can drive traffic to its website. NicheHacks examined "sneaky Ways"" to boost traffic without search engines. The traffic-building marketing tactics complement search engine optimization. Read More »
10 Tips to Make Your LinkedIn Company Page Stand Out
For B2B companies, LinkedIn generates more qualified leads than any other social media channel. An effective LinkedIn Company Page helps B2B marketers drive targeted audiences to their website for more conversions. Read More »
Use of Social Media Monitoring to Avoid Crises Increasing, Says PwC Survey
Courtesy of PwC
To adjust to heightened risks of online crises and cyberattacks, corporate directors are becoming more involved with social media monitoring, according to PwC's 2014 Annual Corporate Directors Survey. While c-suites are recognizing the threat of crises, they still have a long way to go in terms of crisis response. Read More »
Quick Thought
Employers are fact-checking resumes more carefully in the hiring and promotion process. Two highly publicized cases should convince other employers to be more careful during the hiring process — and persuade job-seekers to write absolutely truthful, accurate resumes. Read More ».
More Articles We Like
The Atlantic
Conferences and Webinars
Webinar: How to Personalize Email Marketing Beyond the Subject Line, hosted by Monetate, will be held Oct. 8.
Social Media Conference, hosted by PR News, will be held Oct. 9 in New York, NY. The cost to attend is $995.
Analytics That Excite 2014, hosted by InfoTrust, will be held Oct. 15 in Cincinnati, OH. The cost to attend is $299.
Pivot Conference, will be held Oct. 16 in New York, NY. Visit the website to request an invite.
Webinar: What You Need to Include in Your 2015 Search Marketing Plan, hosted by ClickZ, will be held Oct. 23.
The New Public Relations: How Content Marketing and Brand Journalism Have Become the Next Great Practice in PR, hosted by PR Daily, will be held Nov. 5 in New York, NY. The cost to attend is $845 for members and $995 for non-members..
Inbound Marketing Summit will be held Nov. 10 in Boston, MA. The cost to attend is $199.
The 6th Annual Health Care Social Media Summit, hosted by Ragan Communications, will be held Oct. 21 in Rochester, MN. The cost to attend is $1,045 for members and $1,295 for non-members.
White Papers and eBooks
8 Tips for Thriving in Today's Data-Driven Marketing World. Silverpop. Silverpop asked eight partners for their marketing measurement insights. Read their tips and learn how you can thrive.
Marketing Continuity: A Strategic Framework for Connected Customer Experiences. Janrain. Explore why centralizing customer identity data helps marketers execute truly omnichannel marketing across and increasing number of touchpoints.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
CyberAlert Job Opportunity: Newsletter Editor
CyberAlert is currently seeking editors in the air transport, pharmaceutical and telecommunications industries to select and edit news articles for CyberAlert's news brief service. The editor should have the ability to identify important stories for client companies and to be able to write short summaries (two to three sentences) about each story.
Click to Apply
Public Relations Positions
PR Manager - Expedia
Communications Specialist - Leo Burnett
Public Relations Manager - McKinley Marketing Partners
PR/Communications Manager - Wix
Media Relations Officer, Corporate Communications - Citi
PR & Social Media Account Executive - Brownstein Group
Public Relations Manager - Space Needle
Media & Community Relations Manager - PPL Corporation
Marketing Positions
Retail Marketing Events & Communication Manager - Cabela's
Digital Marketing Coordinator - FoodState
Senior Brand Manager - Revlon
Marketing Manager - OdySys, LLC
Brand Marketing Manager - Live Nation Entertainment
Clinical Marketing & Outreach Coordinator - Child Mind Institute
U.S. Marketing Manager - Performance Sports Group Ltd.
Associate Marketing Manager - MillerCoors
Quote of the Week
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"You're looking for three things, generally, in a person. Intelligence, energy and integrity. And if they don't have the last one, don't even bother with the first two."
Warren Buffett
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Quote of the Week
The 2014 Measurement Handbook for PR, Marketing and Social Media
Factoids of the Week
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In 2013, there were 200 new cyber-threats every minute. (PwC)Tweet this!
20 posts on LinkedIn per month can help reach upwards of 60% of your audience. (LinkedIn)Tweet this!
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Kick Off Your Season with Cyberalert News Monitoring
Kick Off Your Season with Cyberalert News Monitoring
Kick Off Your Season with Cyberalert News Monitoring
Kick Off Your Season with Cyberalert News Monitoring
Best of Previous Issues
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Best of Previous Issues
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