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Media Monitoring Newsletter Archives

Time to Learn to Love PR Measurement

Spetember 2015 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
September 2015 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
MSLGROUP / Shonali Burke
Time to Learn to Love PR Measurement
Measuring PR efforts is now mandatory if PR is to protect its credibility, budgets and business influence. Decision-makers in marketing, sales and the C-suite want and expect to understand how PR impacts mainstream business metrics like sales, leads and ROI. PR leaders are therefore urging public relations specialists to measure PR results against business goals. Such measurement can prove that PR is doing its job well. That will lead to improved C-suite confidence in PR departments and agencies, more funding, and more influence among top corporate executives. Read More »
Public Relations
Unreel / StreamSafe / TubeFilter
Secrets for Creating Marketing Videos that Go Viral
Creating an online video that goes viral is a marketing and public relations dream. What's the secret to some videos getting shared so much? Results from different research studies uncover the attributes that viral videos have in common. Read More »
CyberAlert / The Wilbert Group
Case Study: Coca-Cola PR Crisis Management
Coca-Cola CEO Muhtar Kent
Photo credit: Coca-Cola
Communications experts praise Coca-Cola's recent response to criticisms as an example of first-rate corporate crisis communications. Specifically, they point to The Wall Street Journal op-ed by Coca-Cola CEO Muhtar Kent. The op-ed epitomizes a corporate response that contains the essential elements of effective corporate PR crisis management. Read More »
Harvard Business Review / Science Daily
The Apology during a PR Crisis: No Time to Smile
Photo via:
Delivering an apology during a PR crisis is no time to "put on a happy face." Research proves it. Remarkably, a smile is a key differentiator between corporate apologies that succeed and those that flop. Smiling, it turns out, is not a good thing when apologizing. If the CEO looks sincerely sad when apologizing, the company usually recovers quickly. Smiling, however, foretells an apology that's doomed, and the company stock price subsequently flounders. Read More »
Marketing & Social Media
The New York Times / CyberAlert
Social Media Influencers Get Picky about Brand Endorsements
Photo credit: Gage Skidmore
Brands continue to pursue influencer marketing with vigor - perhaps too much vigor. Brands that build unnatural relationships with influencers risk undermining the influencer's credibility among followers, an outcome that harms both the influencer and the brand's marketing efforts. The key is to find influencers who truly believe in the brand and are pleased to endorse it. As in media relations, influencer marketing campaigns succeed through collaborative relationships over the long term. Read More »
Dynamic Yield / Inc. / HubSpot
8 Web Analytics Mistakes Many Marketers Often Make - and How to Avoid Them
Problems with web analytics remain prevalent, causing measurement programs to fall short of expectations. Taking full advantage of Google Analytics or other web analytics programs requires more than blindly accepting data and viewing the resulting graphs and reports. We analyze eight of the most common web analytics mistakes and offer suggestions on how to avoid them. Read More »
CMO Survey / TrustRadius
Marketers Expect to Spend More on Social Media Analytics & Mobile Marketing
CMO Survey
Companies expect to increase their spending on social media marketing and invest more resources into social media analytics in an attempt to overcome measurement shortcomings. As social media continues to gain in popularity, companies that can best analyze social media data for insights to improve marketing campaigns will obtain a competitive advantage. Read More »
Rapt Media / Forrester Research
Interactive Video — The Next Big Marketing Trend?
The exponential growth of online video, increasing broadband capacity, and consumers' growing preference for control over online media have combined to create a near-perfect environment for interactive video. Organizations that are early adopters are likely to attract outsized attention and a leg up in marketing and PR. Creative programs that entertain while marketing will be the biggest hits. Read More »
Most Viewed from Previous Issues
Inc. / CyberAlert
New Top-Level Domain Names: Effective Marketing Tool or Digital Hype?
Some digital marketing pros say the novel new web addresses like .guru offer significant marketing benefits. Beware the hype. Before you pay a domain name registrar for a cutsie domain name extension, think through the possible benefits. Will a novel web address really attract website traffic and gain customer trust? Read More »
Institute for Public Relations / Business Insider
Crowding into Crowdfunding: What PR Pros Should Know
Photo credit: Rocio Lara
The JOBS Act that loosened federal regulations for financing start-ups has enabled crowdfunding to mushroom and created a new PR specialty. Looser regulations do not mean no regulations. It is essential for startups and their PR advisors involved in crowdfunding to know and follow federal laws to avoid legal issues and financial risks. Read More »
Other Articles to Help You
PR Daily
Business 2 Community
Money Magazine / Business Wire
Fast Company
Jeff Bullas
The Guardian
Pew Research Center
Conferences and Webinars
Webinar: 10 Common Webinar Mistakes and How to Avoid Them, Sept. 3 at 1 p.m. Eastern time. Sponsored by ON24. Free.
Webinar: Participation Marketing, Tools and Tactics for Crowdsourcing Content with Industry Influencers and Your Community, Sept. 3 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Thought Leadership, Putting More Thought Into Practice. Sept. 10 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: FT Future of Marketing Summit, Sept. 15 at 10 on the Park, New York, NY. Standard rate $995. Presented by the Financial Times
Conference: PRWeek Conference, Sept. 16 at Midtown East in New York City. Organized by PRWeek. Full-day pass $850.
Webinar: What Do We Do With All This Data? How Public Relations Contributes to Decision Making in Big-Data Business. Sept. 17 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Handling Negative Comments and Attacks from Customers, Sept. 21 at 1 p.m. Eastern time. Sponsored by Lorman. Free.
Webinar: Making Real-Time Marketing a Reality, Sept. 22 at 1 p.m. Eastern time. Sponsored by Experian Marketing Services. Free.
Conference: Measurement Summit and 5th Annual Conclave for Social Media Measurement, Oct. 12 to 13 at the Shankhassick Farm in Durham, NH. Organized by the Institute for Public Relations (IPR) Measurement Commission.
Conference: PRSA International Conference, Nov. 8 to 10 in Atlanta. $1,195 for PRSA members before Sept. 18.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Senior Associate Vice President for University Relations - Virginia Commonwealth University
Public Relations Manager - American Association of University Women
Community Development Officer - Simons First National Corp.
Director of Communications - Stop Hunger Now
Director of Development - Girls on the Run Vermont
Public Relations Account Executive - SCS Direct Inc.
Marketing Positions
Marketing Consultant - Consultants 2 Go
Communications Writer - National Aquarium
Communications and Outreach Specialist - Indiana University
Communications Writer - ARIN
Marketing Manager - Moda Health
Marketing Manager - Sb1 Federal Credit Union
Quote of the Week
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"You must keep your mind on the objective, not on the obstacle.."
William Randolph Hearst
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Quote of the Week
Measurement Summit
Factoids of the Week
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Spending on mobile marketing will increase 160% in the next 3 years. (The CMO Survey)Tweet this!
89% of consumers want control over ads they view online. (Rapt Media)Tweet this!
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Two Best Values
Gizmo of the Week
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Pill Terminator

Safely dispose of unneeded medications. Read More »
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The 2014 Measurement Handbook for PR, Marketing and Social Media
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Questions, suggestions, or comments about this newsletter? Email us here.
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