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Media Monitoring Newsletter Archives

Industry Issues Barcelona Principles 2.0 for PR Measurement; Revisions Focus on 'What to Do' vs 'What Not to Do'

Spetember 2015 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
September 2015 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Industry Issues Barcelona Principles 2.0 for PR Measurement; Revisions Focus on What to Do vs What Not to Do
Leading PR organizations unveiled updated Barcelona Principles, dubbed Barcelona Principles 2.0, before a packed audience of PR and media intelligence professionals in London. The principles, a global standard for public relations measurement, refine recommended PR measurement principles, robustly emphasize the importance of measurement, and establish a distinction between measurement and evaluation. Read More »
Public Relations
Quick Thought
Inc. / Shopify / Zapier
10 Main Components of a First-Class Press Kit
The press kit is among the necessary and most useful tools in public relations. Media kits offer a quick and easy way for journalists to understand your organization and its value proposition. They also provide a vehicle to deliver more comprehensive information about the organization. Reviewing the major components of a press kit will help assure that your organization's press kit meets journalists' needs. Read More »
Harvard Business Review / Science Daily
The Myth of the PR Stereotype
The archetypical PR pro is outgoing, friendly, confident and enthusiastic. They are always "pitching." That's what most people believe. The reality is that PR teams in both corporate and agency settings need different personality types, especially in today's environment that demands digital and analytical skills. Read More » / Sharaholic
Facebooks New Power in News: Implications for PR & Measurement
Facebook surpassed Google as the top source of referral traffic for a group of 400 major online publishers. The trend has major ramifications for the media industry and public relations. News outlets may focus on optimization for Facebook as much as search engine optimization, and PR could gradually change how it creates content and works with publishers. Read More »
Measurement Month Seeks to Boost PR Measurement
Photo credit: AMEC
AMEC has designated September as Measurement Month in an effort to promote the use of PR measurement and analytics. Although measuring public relations has become more sophisticated and respected, shortcomings remain. Many PR pros use unreliable vanity metrics and fail to measure results against objectives. Measurement Month hopes to change that. Read More »
Marketing & Social Media
Buffer / HubSpot / CoSchedule
Does More Frequent Blog Posting Attract More Visitors? Research Results May Surprise You - and Mislead You
Image credit: Mike Litcht
The need to publish blog posts frequently is an accepted maxim among most bloggers and content marketers. A few major blogs recently sought to challenge that viewpoint by experimenting with their posting frequency. The studies reveal surprises regarding short-term results, but ignore long-term implications. Read More »
Realview Digital
5-Step Social Media Blueprint to Grow Newsletter Subscriptions
When thinking about how to use social media to launch or promote your digital newsletter, there are thousands of potential outlets to consider. The options can be daunting when trying to determine the few that could best serve your promotional needs. A simple five-step process can put you on the right track to building a social media map that supports your goals and grows your newsletter subscriptions. Read More »
Green Book / Vision Critical
Can Social Media Analytics Replace Traditional Market Research?
Photo credit: Automotive Social
The use of social media analytics has some clear advantages over traditional market research. Primary advantages: it's fast and inexpensive. Are the advantages of social media analytics a death knell for traditional market research methods? To answer that, also consider the shortcomings of social media analytics. Read More »
Most Viewed from Previous Issues
MSLGROUP / Shonali Burke
Time to Learn to Love PR Measurement
Measuring PR efforts is now mandatory if PR is to protect its credibility, budgets and business influence. Decision-makers in marketing, sales and the C-suite want and expect to understand how PR impacts mainstream business metrics like sales, leads and ROI. PR leaders are therefore urging public relations specialists to measure PR results against business goals. Such measurement can prove that PR is doing its job well. That will lead to improved C-suite confidence in PR departments and agencies, more funding, and more influence among top corporate executives. Read More »
Unreel / StreamSafe / TubeFilter
Secrets for Creating Marketing Videos that Go Viral
Creating an online video that goes viral is a marketing and public relations dream. What's the secret to some videos getting shared so much? Results from different research studies uncover the attributes that viral videos have in common. Read More »
Other Articles to Help You
Daly-Swartz PR
Bootstrap Bay
Public Relations Tactics (PRSA)
Search Engine Watch
The Atlantic
Harvard Business Review
Fast Company
National Geographic
Conferences and Webinars
Webinar: Thought Leadership, Putting More Thought Into Practice. Sept. 10 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: FT Future of Marketing Summit, Sept. 15 at 10 on the Park, New York, NY. Standard rate $995. Presented by the Financial Times
Conference: PRWeek Conference, Sept. 16 at Midtown East in New York City. Organized by PRWeek. Full-day pass $850.
Webinar: What Do We Do With All This Data? How Public Relations Contributes to Decision Making in Big-Data Business. Sept. 17 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Handling Negative Comments and Attacks from Customers, Sept. 21 at 1 p.m. Eastern time. Sponsored by Lorman. Free.
Webinar: Making Real-Time Marketing a Reality, Sept. 22 at 1 p.m. Eastern time. Sponsored by Experian Marketing Services. Free.
Webinar: Tips for Putting Behavioral Marketing into Action, Sept. 23 at 2 p.m. Eastern time. Sponsored by SilverPop. Free.
Conference: PRSA International Conference, Nov. 8 to 10 in Atlanta. $1,195 for PRSA members before Sept. 18.
Conference: How to Use Instagram and Facebook for Brand Success, Sept. 24 at 1:30 Eastern time. Sponsored by PR News. Free
Conference: Measurement Summit and 5th Annual Conclave for Social Media Measurement, Oct. 12 to 13 at the Shankhassick Farm in Durham, NH. Organized by the Institute for Public Relations (IPR) Measurement Commission.
Conference: Content Marketing Summit, Nov. 16 and 17 at the Chicago Hilton. Presented by the Incite Group. Standard brand/corporate pass: $1,495. Standard vendor/agency pass: $2,295.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Corporate Communications Manager - SunPower
Senior Manager, Social Marketing - SunPower
Associate Director, Content Creation and Community - University of Chicago
Director of Special Events - Talent Maestros
Media Relations Manager - APCO Worldwide
Manager of Media Relations - University of Pittsburgh Medical Center
Marketing Positions
Marketing Manager - The Option Institute
Manager of Marketing & Communications - Los Angeles Regional Food Bank
Marketing Manager - Real Resources
Director of Marketing - Families First
Manager, Business Development & Marketing - Fairfield University
Content Marketing Manager - StyleSeat
Quote of the Week
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"Thinking is the hardest work there is, which is probably the reason why so few engage in it."
Henry Ford
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Quote of the Week
Measurement Summit
Factoids of the Week
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Social media enthusiasts account for 29% of brands' audiences but account for 85% of their Facebook posts (Vision Critical)Tweet this!
57% of PR & communications pros are not familiar with the Barcelona Principles. (AMEC)Tweet this!
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executive briefing ad
Gizmo of the Week
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Garmin Dash Cam 35

Accident recording & preventing dashboard camera Read More »
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The 2014 Measurement Handbook for PR, Marketing and Social Media
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