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Media Monitoring Newsletter Archives

What PR Can Learn from Donald Trump

Spetember 2015 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
September 2015 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Forbes / ImPRessions / Cohn Marketing
What PR Can Learn from Donald Trump
Photo credit: KAZ Vorpal
Donald Trump may be narcissistic and bombastic but, whether you love him or hate him, you'll have to admit he's superb at public relations. By studying Trump, public relations professionals can learn some important traits and tactics that resonate with the public. Read More »
Public Relations
International Business Times / PRSAY
Dueling Surveys: Are PR Pros Ethical or a Bunch of Liars?
Public relations pros are defending the profession following a study in South Africa that suggests lying is pervasive among PR practitioners. Some PR pros say they have refused to lie to the media, even when it meant losing a job, demonstrating commitment to ethical practices. Read More »
Inc. / Shopify / Zapier
Ethical Implications of PRs Growing Influence
Photo credit: payonperformance.
The PRSA's designation of September as Ethics Awareness Month offers an opportune time for the PR industry as a whole to reflect on how PR ethics can evolve to meet the new media landscape. As brand journalism gains greater credence and influence, PR can consider adopting ethical principles espoused by journalists. Read More »
FTI Consulting / James Horton / Shopify
How to Plan the Perfect PR Stunt
Public relations stunts can win gigantic amounts of publicity. They can also fall flat or even worse backfire and become catastrophes. A poorly conceived stunt can cause controversy, draw criticism and upset customers. By following the most important elements of a successful PR stunt, you can avoid disasters and help assure success. Read More »
Marketing & Social Media
Curata / WebDAM
The New Emphasis on Measuring Content Marketing: Why Its Needed; How It Helps
Image courtesy of DigitalRalph
As attracting online viewers' attention becomes more competitive due to the increasing amount of online content, measuring the impact of content marketing has become far more important, a new survey reveals. As the abundance of content overwhelms viewers, social media analytics and social media listening can help marketers better understand audiences, produce more relevant content and attract larger audiences. Read More »
Gryffin / Volkov Law Group / KissMetrics
Techniques of Proactive Online Reputation Management
Photo credit: Sachs Marketing Group
A damaged online reputation can severely harm an organization. Online criticism can undermine the reputations of even the largest organizations. This analysis of crucial steps for proactive online reputation management can help avoid a reputation crisis. Read More »
How to Build Website Traffic: Key Insights from Leading Blogs
An analysis of top blogs offers informative insights into what distinguishes the most popular blogs from others in terms of publishing frequency, organic SEO strategies, and social media referrals. Managers of corporate blogs may wish to consider adopting strategies of the top blogs in order to increase their own website traffic. Read More »
The Washington Post / Shoutlet
One Secret to Going Viral: Trust & Empower Company Employees
Some of the best marketing videos don't come from corporate marketing or PR departments. They come straight from front-line employees, without involvement or even knowledge of their marketing or PR departments. Companies that trust and empower their employees can obtain vast amounts of favorable exposure through social media and publicity in traditional media. Read More »
Most Viewed from Previous Issues
Industry Issues Barcelona Principles 2.0 for PR Measurement; Revisions Focus on What to Do vs What Not to Do
Leading PR organizations unveiled updated Barcelona Principles, dubbed Barcelona Principles 2.0, before a packed audience of PR and media intelligence professionals in London. The principles, a global standard for public relations measurement, refine recommended PR measurement principles, robustly emphasize the importance of measurement, and establish a distinction between measurement and evaluation. Read More »
Buffer / HubSpot / CoSchedule
Does More Frequent Blog Posting Attract More Visitors? Research Results May Surprise You - and Mislead You
Image credit: Mike Litcht
The need to publish blog posts frequently is an accepted maxim among most bloggers and content marketers. A few major blogs recently sought to challenge that viewpoint by experimenting with their posting frequency. The studies reveal surprises regarding short-term results, but ignore long-term implications. Read More »
Other Articles to Help You
McKinsey & Company
Monday Note
Fast Company
The New York Times
Fast Company
Business 2 Community
Conferences and Webinars
Conference: PRWeek Conference, Sept. 16 at Midtown East in New York City. Organized by PRWeek. Full-day pass $850.
Webinar: What Do We Do With All This Data? How Public Relations Contributes to Decision Making in Big-Data Business. Sept. 17 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Handling Negative Comments and Attacks from Customers, Sept. 21 at 1 p.m. Eastern time. Sponsored by Lorman. Free.
Webinar: Making Real-Time Marketing a Reality, Sept. 22 at 1 p.m. Eastern time. Sponsored by Experian Marketing Services. Free.
Webinar: Tips for Putting Behavioral Marketing into Action, Sept. 23 at 2 p.m. Eastern time. Sponsored by SilverPop. Free.
Conference: PRSA International Conference, Nov. 8 to 10 in Atlanta. $1,195 for PRSA members before Sept. 18.
Conference: How to Use Instagram and Facebook for Brand Success, Sept. 24 at 1:30 Eastern time. Sponsored by PR News. Free
Conference: Measurement Summit and 5th Annual Conclave for Social Media Measurement, Oct. 12 to 13 at the Shankhassick Farm in Durham, NH. Organized by the Institute for Public Relations (IPR) Measurement Commission.
Conference: Content Marketing Summit, Nov. 16 and 17 at the Chicago Hilton. Presented by the Incite Group. Standard brand/corporate pass: $1,495. Standard vendor/agency pass: $2,295.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director of Communications and Marketing Strategy - Oregon State University
Marketing and Public Relations Manager - Challenged Athletes Foundation
Director, Public Relations - HotelTonight
Communications Specialist - Hunger Solutions
Public Relations Account Executive - Quinn & Hary Marketing
Communications Associate - University of Minnesota
Strategic Communications Specialist - C2 Technologies
Marketing Positions
Senior Marketing Specialist - Feeding America
Content and Marketing Manager - Physicians for Human Rights
Marketing Communications Specialist - Easter Seals
Marketing Specialist - Medtronic
Field Marketing Manager - Brown-Forman
Marketing Manager - Fit Hero
Quote of the Week
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"Act as if what you do makes a difference. It does."
William James
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Quote of the Week
Measurement Summit
Factoids of the Week
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70% of B2B marketers are creating more content than they did a year ago. (Curata)Tweet this!
The top business blogs in the UK publish posts 39 times a month on average. (HubSpot)Tweet this!
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Omnibus News Feed
Gizmo of the Week
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AP StyleGuard

Software automatically checks and corrects your Word documents for AP style as you type. Read More »
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The 2014 Measurement Handbook for PR, Marketing and Social Media
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Questions, suggestions, or comments about this newsletter? Email us here.
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