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How PR Is Rescuing Guest Posting after SEO Sharks Nearly Kill It

Spetember 2015 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
September 2015 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
CyberAlert and Paine Publishing Release 2015 Handbook on PR Measurement
CyberAlert LLC and Paine Publishing LLC announced the publication of the 2015 PR Measurement Handbook. The free handbook is designed to assist public relations departments and agencies develop and implement more rigorous and more effective measurement programs that validate the value of PR efforts to C-suite executives and clients. Download your free copyof the 2015 PR Measurement Handbook now. Read More »
Public Relations
Google / ClickZ / CyberAlert
How PR Is Rescuing Guest Posting after SEO Sharks Nearly Kill It
Guest blogging ain't what it used to be. Many web publishers have implemented stricter policies regarding guest posts and their outgoing links, with some even requiring nofollow links. Guest posts for branding and education - the forte of PR - are now the accepted standard. Organizations that turn to PR professionals for guest posting strategies now have the advantage, while those still employing SEO firms risk suffering penalties from both search engines and readers. Read More »
Medium
Bloggers Message to PR: Think Before You Email
Bloggers have advice for public relations professionals: Don't send irrelevant requests or ask bloggers to write about products that could not possibly have any interest to their audience. Receiving off base requests for publicity is the bane of a blogger's life. PR and marketing professionals who send canned emails and fail to research the blog in advance annoy bloggers and get a bad name, especially among influential bloggers. Read More »
Contently
Native Advertising: New Research Warns about Dangers
Research results reporting consumer wariness of native advertising serve as warning signs to PR and marketing professionals. Even if publishers and brands believe their labels on native ads provide adequate disclosure, surveys show widespread confusion among their audiences. Sponsored content not properly labeled as an advertisement can cause the brand to lose consumers' trust. Read More »
Marketing & Social Media
HubSpot / The New York Times
Characteristics of Successful Content [New Research]
Research reveals some surprising - or perhaps not so surprising - findings about what type of content prompts the most shares and links. Marketers may try to emulate characteristics of successful content and use the findings to guide their own content creation and social media marketing strategies. Read More »
Aimia / PricewaterhouseCoopers
Consumers Willing to Share Personal Data with Brands - for a Price
Photo credit: Sachs Marketing Group
Although most consumers are willing to share their personal information with companies, brands are generally not taking advantage of that opportunity, a new survey reveals. By not requesting or properly analyzing consumer contact information, brands may be missing a substantial opportunity to develop meaningful relationships with interested consumers. Consumers will provide their personal information in return for rewards and discounts, but many brands are not living up to their end of the bargain. Read More »
FrontRow / Marketing Land
Should Attention Metrics Replace Visitors & Clicks to Measure Online Content & Advertising?
Advocates of attention-based metrics say time-based measurement is far superior to the standard unique visitors and click-throughs typically used to measure the impact of both digital content and advertising. Attention metrics benefit publishers that produce high-quality, engaging content, but it's so far unclear if advertisers and marketers will embrace time-on-task measurement to gauge advertising effectiveness. Read More »
Media Rating Council
Rating Organization Proposes Social Media Measurement Guidelines
Photo credit: Yoel Ben-Avraham
The Media Rating Council (MRC) has released its Social Media Measurement Guidelines for public review and comment. The public comment period runs through Oct. 15. The organization developed the guidelines in an attempt provide standard practices for measuring social media activity. Read More »
Most Viewed from Previous Issues
Forbes / ImPRessions / Cohn Marketing
What PR Can Learn from Donald Trump
Photo credit: KAZ Vorpal
Donald Trump may be narcissistic and bombastic but, whether you love him or hate him, you'll have to admit he's superb at public relations. By studying Trump, public relations professionals can learn some important traits and tactics that resonate with the public. Read More »
International Business Times / PRSAY
Dueling Surveys: Are PR Pros Ethical or a Bunch of Liars?
Public relations pros are defending the profession following a study in South Africa that suggests lying is pervasive among PR practitioners. Some PR pros say they have refused to lie to the media, even when it meant losing a job, demonstrating commitment to ethical practices. Read More »
Other Articles to Help You
Buzz Bin (Padilla)
Poynter.com
Time
Wall Street Journal
Open Forum
Medium
USA Today
Forbes
Mashable
Inc.
Conferences and Webinars
Webinar: Tips for Putting Behavioral Marketing into Action, Sept. 23 at 2 p.m. Eastern time. Sponsored by SilverPop. Free.
Webinar: 12 Strategies for Improving Online Conversions, Sept. 23 at 2 p.m., Sponsored by SiteSpect. Free.
Webinar: How to Use Instagram and Facebook for Brand Success, Sept. 24 at 1:30 Eastern time. Sponsored by PR News. $375.
Webinar: Breaking Social out of Its Silo, Oct. 8 at 12 p.m. Eastern time. Sponsored by Social Media Today. Free.
Conference: Measurement Summit and 5th Annual Conclave for Social Media Measurement, Oct. 12 to 13 at the Shankhassick Farm in Durham, NH. Organized by the Institute for Public Relations (IPR) Measurement Commission.
Webinar: Collaborate With Corporate Brands, Strategic Leveraging for Fundraising Success, Oct. 13 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: PRSA International Conference, Nov. 8 to 10 in Atlanta. $1,495 for PRSA members.
Conference: Content Marketing Summit, Nov. 16 and 17 at the Chicago Hilton. Presented by the Incite Group. Standard brand/corporate pass: $1,495. Standard vendor/agency pass: $2,295.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Freelance PR Director - Tiffany & Co.
PR Manager, Digital Video - Amazon
Assistant Director, Media Relations - UCLA Health
Public Relations Officer - Goodwill Industries
Public Information Officer - Lambda Legal
Sr. Manager, PR/Communications & Consumer Engagement - 206 inc
Marketing Positions
Digital Campaigns Manager - Defenders of Wildlife
Head of Marketing & Communications - Sundance Institute
Marketing Manager - Society for Neuroscience
Events Marketing Coordinator - NGP VAN
Senior Marketing Manager - City of Santa Monica, CA
Senior Manager of Marketing Communications - Dallas Market Center
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Quote of the Week
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"To listen well is as powerful a means of communication and influence as to talk well."
John Marshall
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Quote of the Week
Measurement Summit
Factoids of the Week
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Over 50% of Facebook posts prompt two or fewer interactions. (BuzzSumo)Tweet this!
55% of consumers will share their personal information in return for offers or rewards. (Aimia)Tweet this!
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The 2015 PR Measurement Handbook
Gizmo of the Week
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Market Muse

App helps businesses find and fill content gaps on the corporate website. Read More »
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Media Monitoring Triple Play Offer
Ted Talks of the Week
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Seth Godin
Marketer and Author
How to Get Your Ideas to Spread
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
Services
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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