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Media Monitoring Newsletter Archives

Should VW Follow the Standard PR/Legal Crisis Management Playbook?

September 2015 Issue #5

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CyberAlert: Nobody Monitors and Measures the Media Better
September 2015 Issue #5
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Should VW Follow the Standard PR/Legal Crisis Management Playbook?
Photo credit: Mariordo via Wikimedia Commons
PR and legal counsel often have quite different agendas in responding to a PR crisis like Volkswagen is now facing over using software to falsify emissions tests. PR wants to preserve reputation; legal wants to minimize legal liability. The PR playbook for crisis management says to apologize for mistakes; the legal playbook says apologizing is legal suicide. VW's primary goal must be to regain trust. Denying, stonewalling or litigating are unlikely to reduce fines or reparations, and certainly won't earn trust of regulators or consumers. VW's decision-makers seem to be doing the right things to achieve their primary goal of regaining trust. They have forthrightly apologized; they have removed responsible executives; they have pledged to identify and remove wrong-doers; and they have promised to compensate purchasers of the affected diesel vehicles. Read More »
Public Relations
Institute for Public Relations
PR Crisis Management: Understanding the Legal Effects of Apologies
PR practitioners must understand laws covering apology statements in order to properly respond to crises and to work effectively with legal counsel. While statements of remorse and sympathy are an important part of PR crisis management, the statements can expose the organization to legal liability if PR does not craft them carefully and take into account "I'm sorry laws" in the specific jurisdiction. Read More »
Crenshaw Communications / Shriver Media
PR and Marketing Lessons from Pope Francis
Some public relations leaders advise observing Pope Francis for lessons about effective PR and communications. Through his personal communications, the Pope is — in corporate terms — repositioning the Catholic Church, its mission and the tone of its communications. PR experts and others explain the Pope's successful strategies. Read More »
ACH Communications / Copyblogger
Content Marketing: Corporate Blog vs. Digital Sharecropping vs. Multichannel Placement
Some experts are now questioning the precept that the corporate blog is "home base" for PR and marketing. The alternative they recommend is termed digital sharecropping —placing content marketing articles on third-party sites. Publicity placements in earned media, they maintain, can gain considerably more attention than they would on the corporate blog. While the new thesis supports the value of publicity, it's not certain if relying on rented land is the ideal strategy for most organizations. A multichannel strategy utilizing owned, earned, and paid media for content marketing seems likely to produce the best results. Read More »
Charleston Public Relations and Design / Rock the Status Quo
Tips for Writing an Effective New Hire Press Release
Press releases announcing personnel appointments are a mainstay of public relations. The releases may not always be earth-shattering news, but they fulfill important PR purposes. If done well, they can lead to larger stories, especially when involving high-level personnel. A well-done press release announcing a new hire or promotion contains specific elements that can bolster publicity. Read More »
AP Stylebook Releases an E-book Version
Whether accessed through print, the web or an ebook, the AP Style Book serves as the language and style guide for journalists and PR pros. Public relations professionals may find the ebook version of the AP Style book more convenient and accessible. Read More »
Marketing & Social Media
HubSpot / The New York Times
Impact of Planned Facebook Dislike Button on Social Media Marketing Strategies
A potential Facebook dislike button may transform brands' marketing efforts on the platform. Facebook marketers would need to consider the possibility of consumers not liking their content, while perceptive organizations may benefit from the improved consumer data it provides. Read More »
The New York Times / Tint
Must a Business Obtain Permission to Republish Consumer-Generated Social Media Content?
While user-generated content is now a viable marketing strategy, obtaining permission poses potential pitfalls. Brands that fail to obtain the consumer's approval to repurpose their photos or videos may face a public backlash - and potential court action. Co-opting a consumer's words or pictures as part of a marketing strategy is especially risky since best practices are still evolving and consumer expectations differ. Read More »
Most Viewed from Previous Issues
CyberAlert and Paine Publishing Release 2015 Handbook on PR Measurement
CyberAlert LLC and Paine Publishing LLC announced the publication of the 2015 PR Measurement Handbook. The free handbook is designed to assist public relations departments and agencies develop and implement more rigorous and more effective measurement programs that validate the value of PR efforts to C-suite executives and clients. Download your free copy of the 2015 PR Measurement Handbook now. Read More »
Google / ClickZ / CyberAlert
How PR Is Rescuing Guest Posting after SEO Sharks Nearly Kill It
Guest blogging ain't what it used to be. Many web publishers have implemented stricter policies regarding guest posts and their outgoing links, with some even requiring nofollow links. Guest posts for branding and education - the forte of PR - are now the accepted standard. Organizations that turn to PR professionals for guest posting strategies now have the advantage, while those still employing SEO firms risk suffering penalties from both search engines and readers. Read More »
Other Articles to Help You
Fast Company
Bitesize PR
Kelsey Welk
Social Times
Fast Company
Business Insider
The New York Times
Conferences and Webinars
Webinar: 7 Commandments of Facebook for Business, Oct. 1 at 12 p.m. Eastern time. Presented by Social Media Today. Free.
Webinar: How to Reduce Churn by 50% and Increase Customer Happiness with NPS Processes, Oct. 1 at 10 a.m. Pacific time. Presented by KissMetrics Free.
Webinar: Accelerating Growth in the Digital Marketing Era, Oct. 7 at 10 a.m. Pacific time. Presented by Captora Inc. Free.
Webinar: Breaking Social out of Its Silo, Oct. 8 at 12 p.m. Eastern time. Sponsored by Social Media Today. Free.
Webinar: The Marketing Tactics PR Pros Need to Know, Oct. 8 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Measurement Summit and 5th Annual Conclave for Social Media Measurement, Oct. 12 to 13 at the Shankhassick Farm in Durham, NH. Organized by the Institute for Public Relations (IPR) Measurement Commission.
Webinar: Collaborate With Corporate Brands, Strategic Leveraging for Fundraising Success, Oct. 13 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Word of Mouth Marketing Association Summit, Nov. 2-4 at Fontainebleau Miami Beach, FL. General admission $1,495 by Nov. 1 for members.
Conference: PRSA International Conference, Nov. 8 to 10 in Atlanta. $1,495 for PRSA members.
Conference: Content Marketing Summit, Nov. 16 and 17 at the Chicago Hilton. Presented by the Incite Group. Standard brand/corporate pass: $1,495. Standard vendor/agency pass: $2,295.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Media Relations Manager - Fred Hutchinson Cancer Research Center
Associate, Communications and Events - Teach for America
Public Relations Specialist - The Salvation Army
Director Communications, Public Relations and Technology - Society of the Sacred Heart
Community Relations Officer - Sunny Hills Services
Public Relations Instructor - Florida Gulf Coast University
Marketing Positions
Digital Campaigns Manager - Defenders of Wildlife
Head of Marketing & Communications - Sundance Institute
Marketing Manager - Society for Neuroscience
Events Marketing Coordinator - NGP VAN
Senior Marketing Manager - City of Santa Monica, CA
Senior Manager of Marketing Communications - Dallas Market Center
Quote of the Week
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"You can observe a lot by watching."
Yogi Berra
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Quote of the Week
Measurement Summit
Factoids of the Week
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User-generated content is 35% more memorable than other media. (Mavrck)Tweet this!
There are 500,000 Facebook likes every minute. (Jeff Bullas)Tweet this!
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The 2015 PR Measurement Handbook
Media Monitoring Triple Play Offer
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