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Media Monitoring Newsletter Archives

What Drives Social Media ROI? [New Research]"

Spetember 2016 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
September 2016 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
What Drives Social Media ROI? [New Research]
While some companies certainly obtain measurable benefits from social media, many do not. Most don't know if or how much social media campaigns impact business goals. New research reveals why some firms derive significant value from social media and how they do it. Read More »
5 Ways to Avoid Saying No Comment
Image source: Wikimedia Commons
PR pros almost universally view the phrase "no comment" as a media relations disaster. When spokespeople cannot release information to the media for valid reasons, there are ways to avoid saying "no comment" and at the same time satisfy the needs of the press. Read More »
How 3 Brands Benefited from Social Media Listening
Image source: Geoff Livingston via Flickr
Most companies now monitor social media for mentions of their corporate and brand names, product categories, and other keywords including competitors. Many companies in a range of industries, especially the early adopters, have enjoyed significant benefits. Here are three examples of how companies benefited from social media listening. Read More »
PRs Great Opportunity: Social Media as a News Source
The rapid growth of social media as a news source represents a superb opportunity for public relations professionals. Savvy organizations realize that PR can create authentic content well-suited for social media and lead integrated teams of marketing, PR and advertising pros. Read More »
How to Select the Best Type of Chart to Visualize Your Data
Charts and graphs offer communications professionals an important advantage in making it easier for audiences to understand data. To have the optimum impact, it's essential to select the visual format that's best-suited for your data and your purpose. Well-chosen chart formats elucidate and illuminate; inappropriate graph formats confound. Read More »
5 Essentials for Successful Email Marketing
Image source: Yoel Ben-Avraham via Flickr
Email remains an indispensable marketing strategy, especially during the critical holiday shopping season. By incorporating best practices into email marketing preparations now, marketers can set the foundation for a profitable holiday shopping season. Read More »
Most Viewed from Previous Issues
Influencer Marketing: The Need for Measurement (and What Metrics to Use)
With influencer marketing now a mainstream PR and marketing method, experts warn the lack of measurement hinders effectiveness and threatens long-term viability. Measurement enables marketers to improve their influencer marketing programs, demonstrate value to management and obtain increased funding. Companies can use readily available online measurement tools to analyze their influencer marketing efforts. Read More »
Why Spending for Social Media Marketing Falls Short of Expectations
Budgets for social media marketing have not increased as much as marketing leaders expected. Research points to lack of measurement as the most likely reason for the discrepancy, although other factors may be involved. Corporate managers are reluctant to increase funding for social media if they don't see its impact on revenue and a reasonable ROI. Read More »
Other Articles to Help You
Digital Brand Institute
The Guardian
Venture Beat
LinkedIn Pulse
Crenshaw Communications
Heidi Cohen
New York Times
Conferences and Webinars
Conference: Summit on the Future of Communications Measurement and Social Media Measurement Conclave, Oct. 13 to 14 at the Shankhassick Farm, in Durham, NH. Presented by Paine Publishing.
Conference: PR Boot Camp - Key Concepts and Techniques of Effective Public Relations, Sept. 19 to 20 at the PRSA Professional Development Center, New York, NY. Sponsored by the PRSA. $849 for members.
Conference: TALK Ethics, Sept. 21 at Holland & Knight, Washington, DC. Sponsored WOMMA.
Conference: Transition, Sept. 21 to 22 at Lincoln Center's Alice Tully Hall in New York, NY. 2-Day Conference Pass: $999.
Workshops: Building Media Relationships, Sept. 22 from 9 a.m. to 5 p.m. at the PRSA Professional Development Center, New York, N.
Conference: New York Media Festival, Sept. 26 to 29, Museum of Jewish Heritage, New York, NY. Produced by Digital Media Wire. All access badge $999 by July 31.
Online Conference: Social Media Success Summit, Oct. 4 through Oct. 27. Regular price: $697. Presented by Social Media Examiner.
Conference: Digital Marketing World Forum, Oct. 18 to 19 at Metropolitan West, New York, $899 by Sept. 9.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Full price $1,795.
Conference: PRSA International Conference, Oct. 23 to 25 in Indianapolis, IN. $1,495 for PRSA members regular rate.
Conference: Strategic and Competitive Intelligence Professionals Conference, Nov. 7 to 9 at the Prague Marriott Hotel in Prague, Czech Republic. Presented by the Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals. Regular rate: 1,513 euros for SCIP members.
Conference: Influencer Marketing Days, Nov. 14-15 at the TKP Conference Center, New York, NY. Organized by Rising Media Inc. $1,297 for a two-day onsite pass.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Manager, Public Relations - Meridian Health
Communications Coordinator - University of Maryland
Managing Director of Communications - Advancement Project
Public Relations Manager - Advanced Disposal Services
PR Manager - Instapage
Corporate Public Relations Manager - Spectrum Health
Marketing Positions
VP of Marketing & Communications - Texas State Aquarium
Social Media Marketing Specialist - Perry Technical Institute
Marketing & Communications Specialist - BioLogos
Marketing Analyst - Bio Chem Fluidics, Inc.
Market Research & Consumer Insight Specialist - Kerry
Digital Marketing Associate - NetSearch Digital Marketing
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Quote of the Week
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"Insights from data emerge from having a laser focus on a business problem rather than from taking shots in the dark in the hope of uncovering a hidden truth."
Richard Tobaccowala and Sunil Gupta
Harvard Business Review
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Quote of the Week
Factoids of the Week
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Emails with personalized subject lines have 27% higher unique click rates. (Experian Marketing Services)Tweet this!
25% of adult Internet users are on LinkedIn (Pew Research)Tweet this!
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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