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Media Monitoring Newsletter Archives

Why Google Analytics Can't Measure PR

Spetember 2016 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
September 2016 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Why Google Analytics Cant Measure PR
Despite its prevalence, Google Analytics offers limited uses for measuring public relations. To gauge the full impact of PR and to demonstrate its value to upper management, it's essential to analyze how PR performs across the entire media landscape, including social media. That requires a comprehensive media monitoring and measurement service. Read More »
New Overtime Rules May Require an Overhaul in PR
New federal rules on overtime time may put PR agencies and departments in a quandary, requiring firms to adopt a new perspective on scheduling and pay. Companies may need to overhaul employees' work schedules, employee assignments, and company hiring practices. The agency financial model may be at risk. Read More »
8 Obstacles to PR Measurement - and How to Overcome Them
PR agencies and corporate departments face many challenges in implementing PR measurement programs that produce accurate, meaningful results. It's possible for PR to overcome those challenges in order to improve PR strategies and demonstrate PR's value in advancing the organization's mission. Read More »
Longer Tweets Likely to Make Twitter More Attractive for Marketing & PR
Twitter may not exactly be eliminating its distinctive 140-character limit, but it is implementing noteworthy steps to permit longer tweets. Although the changes may seem small, they'll significantly impact social media strategy and messaging. Read More »
Facebook Moves to End Clickbait Headlines; Publisher and PR Reactions Will Shock You
Facebook's move against clickbait headlines may signal a broad reaction against titillating, misleading social media posts. It's essential for marketers to follow best practices for writing headlines and to avoid creating clickbait posts. Read More »
Reaping the Elusive Benefits of Algorithmic Marketing Attribution
Algorithmic attribution could be a growing trend in marketing. However, growth of the practice faces hurdles, including obtaining data fast enough, consolidating data, and its low priority on managers' schedules. Read More »
How Email Newsletters Propel Company Growth; 10 Tips for Success
An email newsletter for customers and prospects is among the best and most cost-efficient ways to grow a business. First-class e-mail newsletters require careful attention to design and personalization and must offer valuable, educational content that also entertains. Read More »
How Storytelling Propels Apple's Marketing to a New Level
Image source: Matthew Yohe via Wikipedia
Superior storytelling capabilities set the foundation for Apple's extraordinary marketing successes.Other brands can emulate Apple's success by communicating "from the inside out" and focusing on customers' stories. Read More »
Most Viewed from Previous Issues
What Drives Social Media ROI? [New Research]
While some companies certainly obtain measurable benefits from social media, many do not. Most don't know if or how much social media campaigns impact business goals. New research reveals why some firms derive significant value from social media and how they do it. Read More »
5 Ways to Avoid Saying No Comment
Image source: Wikimedia Commons
PR pros almost universally view the phrase "no comment" as a media relations disaster. When spokespeople cannot release information to the media for valid reasons, there are ways to avoid saying "no comment" and at the same time satisfy the needs of the press. Read More »
Other Articles to Help You
Jeff Bullas
Search Engine Watch
Business Wire
Conferences and Webinars
Conference: TALK Ethics, Sept. 21 at Holland & Knight, Washington, DC. Sponsored WOMMA.
Conference: Transition, Sept. 21 to 22 at Lincoln Center's Alice Tully Hall in New York, NY. 2-Day Conference Pass: $999.
Workshops: Building Media Relationships, Sept. 22 from 9 a.m. to 5 p.m. at the PRSA Professional Development Center, New York, N.
Conference: New York Media Festival, Sept. 26 to 29, Museum of Jewish Heritage, New York, NY. Produced by Digital Media Wire.
Webinar: Crisis Management - You Don't have to be Big to be Ready, Sept. 29 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: Building Content Value - Develop Communications that Resonate Across Platforms, Influencers and Customers, Sept. 30 at 3 p.m. Sponsored by the PRSA. Free for members.
Online Conference: Social Media Success Summit, Oct. 4 through Oct. 27. Regular price: $697. Presented by Social Media Examiner.
Conference: Digital Marketing World Forum, Oct. 18 to 19 at Metropolitan West, New York.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Full price $1,795.
Conference: PRSA International Conference, Oct. 23 to 25 in Indianapolis, IN. $1,495 for PRSA members regular rate.
Conference: Strategic and Competitive Intelligence Professionals Conference, Nov. 7 to 9 at the Prague Marriott Hotel in Prague, Czech Republic. Presented by the Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals. Regular rate: 1,513 euros for SCIP members.
Conference: Influencer Marketing Days, Nov. 14-15 at the TKP Conference Center, New York, NY. Organized by Rising Media Inc. $1,297 for a two-day onsite pass.
Conference: PRNews' PR Measurement Conference, Nov. 16 at the Yale Club, New York, NY. $700.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Senior Public Relations Manager - CBS Corp.
Public Relations Manager - Lands' End
Director, Media Relations - University of North Carolina
Media Relations Specialist - Specialty Equipment Market Association
Public Affairs Specialist - Paralyzed Veterans of America
Communications Manager - National Media - Center for Responsible Lending
Marketing Positions
Marketing Manager - Lands' End
Marketing Manager - American Nurses Association
Social Media Manager - New York-Presbyterian
Program Content/Social Media Manager - Alzheimer's Greater Los Angeles
Digital Marketing Analyst - CallSource
Social Media Marketing Manager - wedü
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Quote of the Week
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"The elevator to success is always out of order. You've got to take the stairs."
Maury Wills
Los Angeles Dodgers
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Quote of the Week
Factoids of the Week
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PR firm account coordinators earn an average salary of $37,500. (PRWeek 2016 Salary Surrey)Tweet this!
63% of communications professionals are dissatisfied with their ability to demonstrate the impact of communications on business. (AMEC)Tweet this!
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CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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