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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
October 2011: Issue 3

Best PR Articles + PR Job Openings & Meetings
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This week's issue of Media Monitoring News offers more than the usual number of self-help articles including How to Reclaim Your Life from Distraction and How to Graciously Say No. Two articles feature writing tips.

The lead article on Maximizing Your Media Monitoring Needs is by one of CyberAlert's competitors. It's a really good educational program for PR professionals. At CyberAlert, we're very big on educating customers as explained in Are You Teaching Your Customers?.


Table of Contents
Best Recent PR & Marketing Articles
  Maximizing Your Media Monitoring Results
  Are You Teaching Your Customers?
  10 Ways to Never Run Out of Blog Ideas Again
  What Are the Top 10 Questions People Want Answers to in Social Research?
  Communications Industry Forecast — 2011
  The State of Social Media 2011: Social is the New Normal
  The Worst Thing to Put on Your Company Web Site
  10 Best Places for Top-Paying PR Jobs
  37 Tweet Size Writing Tips
  Top 10 Tips to Reclaim Your Life from Distraction
  How to Graciously Say No
  Reminder: Apply Now for CyberAlert PR Grants for Not-for-Profits
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Maximizing Your Media Monitoring Results

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You may think we're crazy to recommend a marketing program by a competitor. Nonetheless, Chip Griffin of Custom Scoop offers solid education and tips on Maximizing Your Media Monitoring Results. Just do us a favor. If you're looking for a media monitoring company, check out CyberAlert along with Custom Scoop. Both offer f.r.e.e trials — and, we humbly believe, both are superior to all other media monitoring services.

Are You Teaching Your Customers?

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The pharmaceutical industry has long recognized the power of education as a marketing tool — and now other industries are catching on. Are You Teaching Your Customers looks at how companies use customer education with limited marketing messages to attract attention, create awareness and build trust.

10 Ways to Never Run Out of Blog Ideas Again

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We tend not to recommend articles by commercial organizations because they are usually overbearingly promotional. But, illustrating the principle of educating customers before selling them, the Hubspot Blog often publishes solid educational pieces that are quite helpful for PR and marketing professionals. 10 Ways to Never Run Out of Blog Ideas Again is one of those helpful educational articles with solid idea-generating suggestions on developing awesome blog article content.

What Are the Top 10 Questions People Want Answers to in Social Research?

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What Are the Top 10 Questions People Want Answers to in Social Research? It may not be an elegantly phrased title question, but it is another example of a well-conceived educational article by a commercial organization. In other words, why are corporations conducting social media monitoring and measurement? The list of reasons, together with the percentages of companies citing each reason, is instructive, though unfortunately the graph is hard to read. (Hint: enlarge the chart by clicking on it.) If you're trying to figure out what you should be measuring in social media can be used as a planning tool.

Communications Industry Forecast — 2011

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Despite the slow economy, U.S. Communications Industry spending is on pace to grow 4.1% in 2011 to $1.120 trillion and forecast to expand at a 5.5% compound annual growth rate (CAGR) in the 2010-2015 period, outpacing nominal GDP growth by 90 basis points, according to a new forecast entitled Communications Industry Forecast — 2011 released recently by Veronis Suhler Stevenson (VSS), a private investment firm. Public Relations & Word-of-Mouth Marketing will be the fastest-growing, as the role of PR expands and becomes a more prominent component of integrated marketing campaigns and the increasing popularity of social media fuels WoMM growth.

The State of Social Media 2011: Social is the New Normal

Brian Solis Social media is transforming how people find and share information and how they connect and collaborate with one another, the astute Brian Solis observes in The State of Social Media 2011: Social is the New Normal, lifting the "new normal" phrase from Pimco investing's Bill Gross. Utilizing data from the Nielsen Social Media Report, he analyzes the growing importance of social media, the types of social media activities, and the different social networks. The "new normal" is that social media is rapidly becoming an integral part of the everyday fabric of conversation and collaboration in business and social settings.

The Worst Thing to Put on Your Company Web Site

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Guess what The Worst Thing to Put on Your Company Web Site is! Time's up. It's a captcha code. Even if you don't know the terminology, you know what it is and you've been frustrated by it. It's those illegible hieroglyphics that you have to enter in order to move forward. Bottom line: captcha codes repel readers and buyers. As the author concludes: the best captcha is no captcha at all.

10 Best Places for Top-Paying PR Jobs (Slide Show)

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If you want to know the 10 Best Places for Top-Paying PR Jobs, just think of the most expensive cities in which to live — and you'll come pretty close to this well-researched list, with the exception of, get this, Sophia, Bulgaria.

37 Tweet Size Writing Tips

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Well, 37 Tweet Size Writing Tips are not all <140 characters. Many are links to other articles. But all are at the very least "good to know" guidelines for PR and blog writers. One tip is actually a variation of a sign in the CyberAlert offices: "No passion in the world is equal to the passion to alter someone else's draft." H G Wells.

Top 10 Tips to Reclaim Your Life from Distraction

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Written by the omnipresent Guy Kawasaki as a summary of the teachings of Peter Bregman, Top 10 Tips to Reclaim Your Life from Distraction offers valid advice on learning to prevent and ignore distractions while you focus on key tasks. One technique not recommended: set aside specific hours in the morning and afternoon with no e-mail or social media. Another one not mentioned: keep separate personal and professional accounts in e-mail and social media. Don't leave personal accounts open during the workday; consult them at only specific times during the day.

How to Graciously Say No

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One of the tips (above) to reclaim your life from distraction is to learn to say no. In this article, EmilyPost.com explains How to Graciously Say No. The quotes in the article are just about perfect when you need to turn away additional work. Practice in advance. If you prepare a "no" in advance, you're much more likely to be gracious than if you do it off the cuff.

Reminder: Apply Now for CyberAlert PR Grants for Not-for-Profits

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It's time for not-for-profit organizations to submit their applications for the annual CyberAlert PR Grants consisting of one year of f.r.e.e. news and/or social media monitoring. You can find the grant application at http://www.cyberalert.com. The deadline is December 31, 2011.

Please do let your PR colleagues in the non-profit sector know about the availability of the grants.


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Two Best Values in Media Monitoring
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PR Meetings, Seminars, White Papers

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White Paper10 Ways for PR Departments to Make Room for Measurement, sponsored by Wallop! OnDemand

White PaperA Risk Intelligent view of reputation, sponsored by Deloitte.

White PaperSix Tips for Getting the Most Out of Your Press Release, sponsored by Business Wire.

WebinarA beginner's guide to Google+ — Everything you need to get started!, sponsored by PR Daily, will be held October 25 at 2:00pm CT. The cost to attend is $99 for members and $119 for non-members.

MeetingThe Mission is the Message: Creating Strategic Authenticity, sponsored by PR Week, will be held November 8-9 in New York, NY. The cost to attend is $995.

MeetingSCIP 2011 European Summit, sponsored by SCIP, will be held November 8-10 in Vienna, Austria. The cost to attend is $1,350 for members if you register before September 19.

MeetingTwitter Conference, sponsored by PR News, will be held November 10 in Las Vegas, NV. Cost to attend is $795 if you register before October 21.

MeetingThe Social Media Results Conference, will be held November 29, in London. Ticket prices start at £599 + VAT.

MeetingBest Practices in Public Relations Conference, sponsored by Ragan Communications, will be held November 30 - December 1 in Washington, DC. The cost to attend for members is $595 and the cost for non-members is $745.

MeetingSocial Media for PR and Corporate Communicators Conference, sponsored by Ragan Communications, will be held February 14 - 16 in Las Vegas, NV. The cost to attend for members is $945 and the cost for non-members is $1,195. Sign up by September 30 to receive two free nights at the conference hotel, the MGM Grand.


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Try Our No-Risk F.r.e.e Trial
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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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Today's Best Media Monitoring Value

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