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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
October 2011: Issue 4

Best PR Articles + PR Job Openings & Meetings
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This week's issue of Media Monitoring News includes five articles on measuring social media — all with worthwhile and distinctive perspectives.
    Two articles on reputation management offer practical approaches on preventing and managing social media crises.
    Today's communications professionals must acquire a deep understanding of what's happening with the Internet — and this week's issue includes two tantalizing articles including Mary Meeker's presentation at Web 3.0 Summit on Internet Trends for 2011.
    Finally, The Twitter Business Guide and Ten Tips for a Successful Earnings Call offer important how-to insights.


Table of Contents
Best Recent PR & Marketing Articles
  Measuring Impact and Influence in a 3.0 World
  15 Questions for Social Media Marketing and Measurement Success
  How Top Brands Measure Social Media Success
  Social Monetization: Measuring Its Impact on the Bottom Line
  Video: What You Should Be Measuring in Social Media
  5 Action Steps to Take in B2B Reputation Management
  The 5 Crucial Rules of How to Handle a Social Media Crisis
  20 Things PR Pros Should Know NOT to Do
  What Makes People Buy? 20 Reasons Why
  Internet Trends — 2011
  The Great Tech War of 2012
  Twitter Business Guide: Communication & Marketing
  7 Strategies for Effective No-Cost Marketing
  60+ Key Takeaways and Soundbites from Jump 2011 Conference
  Ten Tips for a Successful Earnings Call
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Two Best Values in Media Monitoring
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Measuring Impact and Influence in a 3.0 World

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The full set of 32 slides from Katie Paine's presentation entitled Measuring Impact and Influence in a 3.0 World at the PRSA International Conference in Orlando is a deep-dive with exceptionally detailed and informative slide content on appropriate methods and metrics to measure social media for public relations.

15 Questions for Social Media Marketing and Measurement Success

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Understanding the difference between key performance indicators and value to the business in the context of marketing goals can determine success or failure in social media measurement. To reach that understanding, it's helpful (maybe imperative) to answer in advance 15 Questions for Social Media Marketing and Measurement Success.

How Top Brands Measure Social Media Success

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With the plethora of measurement approaches for social media, many companies focus on particular metrics. How Top Brands Measure Social Media Success looks at the favored metrics of Ford, Comcast, and Dell. One surprise: the preferred metrics are quite different.

Social Monetization: Measuring Its Impact on the Bottom Line

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There's a novel premise in Social Monetization: Measuring Its Impact on the Bottom Line by Anoop Sahgal of Adobe. That premise is that social media adds substantial value to other marketing initiatives — and, therefore, quantifying success of social media cannot be measured in a vacuum. Bottom line: Social media is monetizable and measurable; its value should no longer be guaged by superficial metrics such as traffic-building and engagement.

Video: What You Should Be Measuring in Social Media

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This 7-minute video interview with Dave Fleet, VP of Digital at Edelman, Toronto examines What You Should Be Measuring in Social Media with focus on programmatic and business objectives. The video looks at The ROI Measurement Pyramid.

5 Action Steps to Take in B2B Reputation Management

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The important message in 5 Action Steps to Take in B2B Reputation Management is that you must prepare for a crisis by setting up communication channels in advance including blog, Twitter, and other social media accounts — and work them hard before a crisis surfaces. It suggests some novel approaches including creating a micro site devoted to controversial issues and using pay-per-click advertising to own the conversation.

The 5 Crucial Rules of How to Handle a Social Media Crisis

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The first rule in The 5 Crucial Rules of How to Handle a Social Media Crisis may be the most important: never underestimate how serious it might be. As a media monitoring company, we also think Rule #3 is important too: keep abreast of all social media.

20 Things PR Pros Should Know NOT to Do

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20 Things PR Pros Should Know NOT to Do is a follow on to the recent Ragan's PR Daily article entitled 20 Things Every PR Pro Should Know How to Do. Consider both to be guidelines for professional performance.

What Makes People Buy? 20 Reasons Why

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In any communications position, it's always useful to understand people's hot buttons. What Makes People Buy? 20 Reasons Why examines the underlying motivations to purchase products or services. Tapping into those motivations underpins successful communications.

Internet Trends — 2011

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Mary Meeker made her chops with prescient analysis of Internet trends at Morgan Stanley and is now a partner at the Kleiner Perkins venture capital firm. Internet Trends — 2011 is her slide presentation at the Web 2.0 Summit in San Francisco. In 66 slides, she details the 11 key trends involving the Internet. (Fortunately, all 11 trends plus closing thoughts are listed on the second slide.) Backed by hard data and decades of technology analysis, Ms. Meeker posits that the mobile revolution is still in its infancy and poised for tremendous growth. Her presentation also zeroes in on the newest breakout trends driving e-commerce, including the rejuvenating effects of local commerce, the global race to adopt mobile devices and apps, and the latest innovations in online payments. She also observes that social networking is proving to be not just a powerful engagement model, but also a pervasive new wave of opportunity. Even without the audio commentary, this in-depth and insightful analysis is well-worth perusal. A full 31-minute video of the presentation is available on YouTube.

The Great Tech War of 2012

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If you're involved in technology PR or marketing, you'll want to follow Ms. Meeker's analysis with a reading of The Great Tech War of 2012 which analyzes the battle between The Fab 4 of the Internet (Apple, Facebook, Google, and Amazon) for dominance of cell phones, tablets, mobile apps, social networking, and more. Question: where is Microsoft?

Twitter Business Guide: Communication & Marketing

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First published in July 2011, the 32-page Twitter Business Guide: Communication & Marketing provides companies and agencies, not-for-profits and government organizations detailed understanding on the workings of Twitter and instruction on how best to utilize Twitter for marketing and public relations.

7 Strategies for Effective No-Cost Marketing

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Aimed at small businesses, 7 Strategies for Effective No-Cost Marketing suggests do-it-yourself marketing approaches like search engine optimization, guest blogging, e-mail using a list built in-house, contributing to message boards and forums, and press releases from services such as those on the CyberAlert updated list of f.r.e.e. press release distribution services.

60+ Key Takeaways and Soundbites from Jump 2011 Conference

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Imagine deciding to skip a conference and then finding an article with the key takeaways from all the sessions. That's exactly what 60+ Key Takeaways and Soundbites from Jump 2011 Conference does. Organized by speakers instead of topic (which would have been more helpful), some of the takeaways are mundane — but there also are some quite juicy tidbits.

Ten Tips for a Successful Earnings Call

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Earnings season offers public companies terrific opportunities to tell their stories to current and prospective investors. Too often, these opportunities are squandered and eagerly-awaited conference calls end up being little more than a soporific recanting of the numbers with no real story behind them. Ten Tips for a Successful Earnings Call offers approaches to tell a coherent corporate story and maximize the return of earnings calls.


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Omnibus news feed
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PR Meetings, Seminars, White Papers

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White PaperA Risk Intelligent view of reputation, sponsored by Deloitte.

White PaperSix Tips for Getting the Most Out of Your Press Release, sponsored by Business Wire.

F.R.E.E. WebinarGetting Your Press Release to Rank: Optimizing Press Releases for Search Engines, sponsored by Business Wire, will be held November 16 at 1pm ET.

MeetingThe Mission is the Message: Creating Strategic Authenticity, sponsored by PR Week, will be held November 8-9 in New York, NY. The cost to attend is $995.

MeetingSCIP 2011 European Summit, sponsored by SCIP, will be held November 8-10 in Vienna, Austria. The cost to attend is $1,350 for members if you register before September 19.

MeetingTwitter Conference, sponsored by PR News, will be held November 10 in Las Vegas, NV. Cost to attend is $795 if you register before October 21.

MeetingThe Social Media Results Conference, will be held November 29, in London. Ticket prices start at £599 + VAT.

MeetingBest Practices in Public Relations Conference, sponsored by Ragan Communications, will be held November 30 - December 1 in Washington, DC. The cost to attend for members is $595 and the cost for non-members is $745.

MeetingSocial Media for PR and Corporate Communicators Conference, sponsored by Ragan Communications, will be held February 14 - 16 in Las Vegas, NV. The cost to attend for members is $945 and the cost for non-members is $1,195. Sign up by September 30 to receive two free nights at the conference hotel, the MGM Grand.


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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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