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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
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October 2012: Issue 2
For unknown reasons, we found fewer interesting, useful articles than normal this week on the subject of media monitoring and measurement, social media, and other PR subjects. While Media Monitoring News typically contains 12 to 16 articles, there are only nine this week. But there are two that we'd like to highlight. It's Called Public Relations for a Reason and Why We're Turning out Back on PR both focus on the role of PR in today's rapidly changing communications environment. Both articles claim that PR professionals are best-equipped and best-positioned to employ the full range of communications tools. All in agreement, say "aye!"
  Bill
Editor: 
William J. Comcowich
CyberAlert, Inc.
Editor@cyberalert.com
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Table of Contents
Best Recent PR & Marketing Articles
  Why You Probably Need Social Media Crisis Monitoring More Than You Think
  10 Steps for Successful Social Media Monitoring
  9 Metrics to Measure Social Media Marketing Success
  How to Respond to Online Reviews
  It's Called Public Relations for a Reason
  Why We're Turning Our Back on PR
  The Forgotten Half of Social
  How to Present to Senior Execs
  Measure Results, Not Long Hours, to Gauge Productivity
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
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Why You Probably Need Social Media Crisis Monitoring More Than You Think

Odimax
Many organizations assume they are immune from experiencing a social media crisis because they have a low-risk business, because they've done nothing wrong, or because they're not active on social media. Why You Probably Need Social Media Crisis Monitoring More Than You Think explains why that type of reasoning simply doesn't hold up and why every organization needs to utilize at least rudimentary social media monitoring as an early warning system of impending crisis. Media monitoring catches problems early and enables action to prevent more damage.

10 Steps for Successful Social Media Monitoring

SlideShare (Simplify360)
Social media monitoring lies at the core of any social media strategy of conversing, engaging and building relationships with customers. 10 Steps for Successful Social Media Monitoring explains the crucial stages to monitor social media starting with setting strategy and ending with scaling the implementation.

Look Back Article:

9 Metrics to Measure Social Media Marketing Success

Evergreen Search
It's tempting to track metrics that are easy to aggregate — followers, friends, fans, subscribers, blog posts and so on. But those numbers have virtually nothing to do with your business success. First cited in a July issue of Media Monitoring News, 9 Metrics to Measure Social Media Marketing Success presents "metrics that matter" to business success in a unique, thoughtful and well-organized article. The metrics include: conversion rate, conversion share, referring traffic, rate of applause, sentiment, and more. Anyone involved in developing and measuring social media should read it and largely follow its recommendations.

How to Respond to Online Reviews

Vocus Blog
Product reviews published in credible media sources are among the most influential of PR placements, often changing buying decisions. Eight Tried and True Tips for Responding to Online Reviews (good or bad) offers solid guidance on how to maximize a glowing review's word-of-mouth potential and, conversely, thwarting the impact of a negative review.

Omnibus News

It's Called Public Relations for a Reason

Huffington Post
Like the death of Mark Twain, the impending passing of public relations is greatly exaggerated. The projections of death are often based on a limited understanding of what PR does and its traditional connection to print media which is failing rapidly. In a period of extreme change in communications, PR has assumed new responsibilities. It's Called Public Relations for a Reason, written by Michael Ramah of Porter Novelli, maintains that the new corporate communications model builds multi-directional paths of communication between organizations and their stakeholders — and PR is the only industry positioned to do that well. A vibrant future, not death, awaits PR because only PR is positioned to apply the optimal tools for each specific communications need in this era of connection and engagement.

Why We're Turning Our Back on PR

Bliss Integrated Communications
Is this the start of a major trend in PR and marketing communications? As explained in Why We're Turning Our Back on PR, BlissPR is rebranding itself as Bliss Integrated Communications because, as Bliss explains it, PR is a silo that doesn't envelop the entirety of business communications or explain all that Bliss does for its clients. The flip side of the solution is that PR rebrand itself as being capable of doing all the business communication functions.

The Forgotten Half of Social

TechCrunch
As broadcasts tweets and posts on social networks proliferate, The Forgotten Half of Social pleads for the effective use of intimate conversations in the more personal media. The intimate media — the 1 to 1 media — are text message, email, and old-fashioned phone or eyeball-to-eyeball conversation. Understanding the difference between broadcast and intimate conversations — and how people react to each — is a critical aspect of formulating a social media strategy.

How to Present to Senior Execs

Harvard Business Review
Senior executives are an impatient and demanding audience. So avoid long presentations. And don't save the important stuff for a big ending. How to Present to Senior Execs suggests that you summarize up front, allow discussion immediately after summary slides, give them the specifics they've asked for, and always rehearse in front of a trusted critic.

Measure Results, Not Long Hours, to Gauge Productivity

New York Times
Written by Robert Pozen, an attorney affiliated with Harvard Business School and the Brookings Institute, They Work Long Hours, but What About Results decries the kudos received by workers who put in long hours, but don't accomplish much — and conversely wonders why productive workers who leave early are somehow suspected. The real value of the article rests in the suggestions on how to become more productive: limit meetings; avoid reading entire documents or articles and handle each email only once; write faster by organizing first and then doing a rough draft; and, finally, as the old IBM slogan said: think.

Two Best Values in Media Monitoring

PR Meetings, Seminars, White Papers

MeetingPRSA International Conference, sponsored by PRSA, will be held October 13-16 in San Francisco, Ca. The cost to attend is $1,275 for members, $1,575 for non-members.
MeetingMaximising Social PR, sponsored by PR Week, will be held October 17 in London. The cost to attend is £449 + VAT.
MeetingDMA 2012, sponsored by Direct Marketing Association, will be held October 13-18 in Las Vegas, NV. The cost to attend is $1,899 if registered before June 29.
MeetingSocial Media Strategies Summit, will be held October 23-25 in Boston, Ma. The cost to attend is $1,595.
MeetingSentiment Analysis Symposium, will be held October 30 in San Francisco, Ca. The cost to attend is $1,290.
Meeting7th Annual SNCR Symposium and Awards Gala, will be held November 9 in Menlo Park, Ca. The cost to attend is $495.
MeetingGlobal Strategic Communications and Measurement Conference,, sponsored by IABC and PRIME Research, will be held November 12-13 in New York, NY. The cost to attend is $845 for IABC members and $945 for non-members.
Meeting2012 IABC and PRIME Research Global Strategic Communication and Measurement Conference, will be held November 12-13 in New York, NY. The cost to attend is $845.
MeetingWOMMA Summit 2012, will be held November 12-14 in Las Vegas, NV. The cost to attend is $1,395 for WOMMA members and $1,695 for non-members.
MeetingPower to the People, sponsored by PR Week, will be held November 14 in New York, NY. The cost to attend is $845.
MeetingReputation Management Strategy, sponsored by PR Week, will be held November 27 in London. The cost to attend is £599+VAT.
MeetingContent Strategies Summit, will be held December 5-7 in Miami, FL. The cost to attend is $2,699.
Meeting6th Annual Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort, sponsored by Ragans, will be held February 6-8 in Orlando, FL. The cost to attend is $1,095.
PR AwardsPR Week Awards 2013, sponsored by PR Week, will be announced on March 7, 2013. Submission deadline is October 5. The cost to attend is $350.
PR AwardsPR Daily's Media Relations Awards, sponsored by PR Daily. Submission deadline is October 5. The cost to enter is $250.
PR Awards2012 Bulldog Digital/Social PR Awards, sponsored by Bulldog Reporter. Submission deadline is October 12.

PR & Marketing Job Openings

The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Executive Director of Marketing & Communications — Columbia College
Manager of Public Relations — Target
Public Relations Manager — Zoosk, Inc
Communications Manager — New Orleans Ballet Association
Manager, Corporate Communications — Toys R Us
Senior Publicist — Houston Grand Opera
Director of Corporate Communications — Carolinas HealthCare System
Digital PR Strategist — Column Five Media
Press Secretary — 463 Communications
Public Relations Manager — Law Firm of Fulbright & Jaworski
Public Relations Manager — City of Atlanta, GA
Marketing Positions
Director of External Affairs & Marketing — Legal Aid Foundation of Los Angeles
Executive Director of Marketing & Communications — Columbia College
Brand Manager — First Commerce Credit Union
Digital Marketing Manager — American Museum of Natural History
Marketing Communications Coordinator — The Music Center
Marketing Coordinator — Braille Institute of America
Marketing Communication Faculty — Emerson College
Manager of Marketing — Amedisys
Marketing Assistant — The Finger Companies

Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services

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ONLINE SOCIAL MEDIA MONITORING
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide. CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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