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Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
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October 2012: Issue 3
This week produced a plethora of interesting, useful or fun articles after last week's paucity.

Highlighted this week are two featured topics with multiple articles. Focus on Social Media Metrics features an article by Brian Solis proposing a novel approach to measuring social media ROI, based on relationships that are started and nurtured in bars. The focus also includes a compilation of articles on measuring social media — a true treasure trove of articles and a checklist of tasks to be completed to achieve success in social media. Featured topic #2 focuses on the PR Client-Agency Relationship and how it can best be started and nurtured.

The "how to" section this week features the copywriting rules of David Ogilvy and the rules of a business lunch.

This week's issue also includes a set of light-hearted articles on social media addiction and British language and wit.

In all, it's a packed and fun issue.

Happy reading!
  Bill
Editor: 
William J. Comcowich
CyberAlert, Inc.
editor@cyberalert.com
Google+

Featured Article #1

Focus on Social Media Metrics

@Brian Solis / Marketing Wizdom / PR News / Trackur
If you're at all involved with creating, implementing or measuring social media programs, you've undoubtedly read dozens of articles on the subject. Read one more. Calculate the ROI of Social Media has a unique perspective on measuring the results of corporate social media programs — by comparing them to bars where people meet socially and where number and type of "touch points" are the crucial determinants of whether or not a relationship will blossom. The analogies are intriguing and worth considering as you develop social media strategies and programs. Then, if you're looking for additional reading on measurement and analysis of social media, A Treasure Trove of Articles on Social Media Metrics from Marketing Wizdom aggregates a well-selected group of articles, many of which we have featured here in Media Monitoring News. Another recent and worthwhile article is 7 Tips for Effective Social Media Measurement in PR News. Finally, Don't Get Burned: Your 20-Step Social Media Checklist in Trackur offers a to-do list of tasks that need to be completed to chalk up a successful social media initiative.

Featured Article #2

PR Client-Agency Relationships: Four Viewpoints

Washington Business Journal / Bianchi Biz Blog / PR Moment / CommPro.biz
Intended for start-up businesses, but applicable for most any company, 10 Things to Ask…Before Hiring a PR Agency provides a checklist of key questions to qualify an agency and determine the vital fit with your culture and needs. Once you've hire 'em, Bianchi Biz Blog highlights A Dozen Things to Expect from Your PR Agency, focusing on touchy-feeling things most clients want from a service business like attention, pleasantness, good communications, budget conscientiousness, long-term thinking. You might like to add a few things like competence and expertise to produce results. Then, PR Moment looks at the same issue from the agency perspective in How Can Agencies Hold onto Clients Longer? If the agency selection process includes an RFP, CommPro.biz offers 10 Secrets to Help Your Agency Win More RFPs.
Table of Contents
Best Recent PR & Marketing Articles
  25 Questions to Ask Social Media Monitoring Providers
  21 Ways to Do Better Blogger Outreach
  Storytelling: Why Most Content Marketing Plans Fail
  Keeping Up with Social in 30 Minutes a Day
  Nine Steps to Becoming a Twitter Chat Pro
  What is the Virtuous Marketing Cycle?
  Tips for a Successful Earnings Call
  Six Tips for Creating an Analytics-Driven Marketing Culture
  How Top and Side Positions Affect CPC, Traffic Volume
  10 Tips on Writing from David Ogilvy
  Seven Rules of the Successful Business Lunch
  The 10 Types of Social Media Addicts
  Americans Are Barmy over Britishisms
  Hilarious Prank Makes London's Commute More Fun
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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25 Questions to Ask Social Media Monitoring Providers

Social Media Today
Finding a social media monitoring service that meets your specific needs requires some research — and asking the right questions of each prospective provider. At CyberAlert, we welcome prospects who understand their media monitoring needs and ask tough questions. The 25 Questions to Ask Social Media Monitoring Providers will give you a good start on how to get the information you need to make the best decision for your organization.

21 Ways to Do Better Blogger Outreach

Pushing Social
Bloggers expect to be treated by PR folks as individuals with specific interests. 21 Ways to Do Better Blogger Outreach includes key bullet points on how best to individualize PR pitches to bloggers.

Storytelling: Why Most Content Marketing Plans Fail

eConsultancy
Notwithstanding the recent focus on "storytelling," marketing is more than telling stories. According to Storytelling: Why Most Content Marketing Plans Fail, successful content marketing needs to build the customer's confidence and trust, demonstrate experience and competence, and create a response. It's one helluva story that can do all that. In the end, it's not all about storytelling. It's about telling the brand's story in a way that creates a sale.

Keeping Up with Social in 30 Minutes a Day

Communications Conversations
For corporate PR folks in larger companies (or their agencies), the amount of social data can be overwhelming (to say the least). At CyberAlert, some larger clients receive over 1,000 social media mentions per day in blogs, message boards & forums, video sharing sites such as YouTube, Twitter, Facebook and other social media platforms. Keeping Up with Social in 30 Minutes a Day offers useful tools and tactics to get a deep read on social media while minimizing the time commitment. Thirty minutes may be optimistic for the bigger companies — but the approaches will be helpful for most everyone. One more suggestion: use an integrated dashboard to manage all social media. CyberAlert is one supplier to consider.

Nine Steps to Becoming a Twitter Chat Pro

Digital Ethos
Twitter chats are online discussion groups (multiperson chat) based on Twitter and adhering to the 140 character limitation. It can be a confusing process.Nine Steps to Becoming a Twitter Chat Pro will lift you up the learning curve.

What is the Virtuous Marketing Cycle?

Geekless Tech
If you're wondering about how to integrate of all your PR and marketing programs, What is the Virtuous Marketing Cycle? explains how it can all fit together into a synergistic whole in which each element supports and enhances the other communications elements.

Tips for a Successful Earnings Call

Insider Investor Relations
Earnings calls are fraught with possibilities of a catastrophic gaffe that spooks investors and wipes millions from the value of the company. Tips for a Successful Earnings Call examines different approaches to help stage-manage the critical quarterly events, including the notion of prerecording the presentations.

Omnibus News

Six Ways for Creating an Analytics-Driven Marketing Culture

Marketing Profs
Data and analytics have become vital for development of effective marketing and PR programs. But staff in both departments are largely driven by creativity, not data. How do companies add data obsession to creative cultures? Six Ways for Creating an Analytics-Driven Marketing Culture recommends looking at marketing data as if they are the components of an investment portfolio, using the results to rebalance programs. Choosing new hires with analytics in mind can also help change the culture as can simply asking for data to support marketing and PR recommendations.

How Top and Side Positions Affect CPC, Traffic Volume

Search Engine Watch
If you are buying pay-per-click advertising with Google or other search engine, you'll want to see the data in How Top and Side Positions Affect CPC, Traffic Volume. One startling data point: there is a massive 15 point difference in click through ratio between the top positions and side positions. Top positions drive significantly more volume at a higher CTR. Speculation: a large portion of the users don't differentiate between top position advertising and organic search results. Now here's an even more startling statistic: 53% of Organic Clicks Go to the First Link, according to new research from Compete.com as reported in Search Engine Watch. The study also reports that 85% of consumers click on the top ads vs. 13% on the sides.

10 Tips on Writing from David Ogilvy

Brain Pickings
Among the greatest advertising copywriters ever, David Ogilvy had very definite notions about what constitutes good writing. Still hanging in the CyberAlert offices is an ad he wrote in 1971 entitled "How to Create Advertising that Sells," a masterpiece of instructive copyrighting with absolutely no illustration. He believed that good writing was a developed skill — and required hard work. 10 Tips on Writing from David Ogilvy encapsulates some of his most important rubrics on writing. My favorite: use short words, short sentences and short paragraphs. Here's his non-writing piece of advice: if you want action, don't write. Go and tell the guy what you want. (Presumably, "guy" is gender neutral.)

Seven Rules of the Successful Business Lunch

Inc. Magazine
Like all courtships, the business lunch has its rules and manners (or mannerisms). Seven Rules of the Successful Business Lunch (or breakfast, dinner or coffee - but no cocktails) neatly explains how to master the business courtship over food. Tip: Whoever requests the meeting picks up the tab.

The 10 Types of Social Media Addicts

Mashable
Does anyone admit to being a social media addict? Does the American Psychiatric Association have a diagnostic category for an unhealthy relationship with social media? Is there a standard treatment plan? The 10 Types of Social Media Addicts examines the different kinds of social media addiction in a light-hearted infographic.

Americans Are Barmy over Britishisms

New York Times
Just for a fun read — and an example of entertaining writing — take a look at Americans Are Barmy over Britishisms on how British colloquialisms are permeating American writing and conversation. The article calls it "annoying". We rather like it, though the headline writer could have chosen a better-known British expression than "barmy." Brilliant! Cheers!

Hilarious Prank Makes London's Commute More Fun

Mashable
Humor from Britain: Hilarious Prank Makes London's Commute More Fun assembles a gallery of the fake signs being plastered in the London Underground (Tube). The witty signs are a commentary on various underground manners. It's unknown if it is a PR prank or if the signs are the work of one person or organization. Prediction: with America's predilection for everything British from language to Broadway musicals, it won't be long before the signs appear in New York's subway.

Two Best Values in Media Monitoring

PR Meetings, Seminars, White Papers

MeetingMaximising Social PR, sponsored by PR Week, will be held October 17 in London. The cost to attend is £449 + VAT.
MeetingDMA 2012, sponsored by Direct Marketing Association, will be held October 13-18 in Las Vegas, NV. The cost to attend is $1,899 if registered before June 29.
MeetingSocial Media Strategies Summit, will be held October 23-25 in Boston, Ma. The cost to attend is $1,595.
MeetingSentiment Analysis Symposium, will be held October 30 in San Francisco, Ca. The cost to attend is $1,290.
Meeting7th Annual SNCR Symposium and Awards Gala, will be held November 9 in Menlo Park, Ca. The cost to attend is $495.
MeetingGlobal Strategic Communications and Measurement Conference,, sponsored by IABC and PRIME Research, will be held November 12-13 in New York, NY. The cost to attend is $845 for IABC members and $945 for non-members.
Meeting2012 IABC and PRIME Research Global Strategic Communication and Measurement Conference, will be held November 12-13 in New York, NY. The cost to attend is $845.
MeetingWOMMA Summit 2012, will be held November 12-14 in Las Vegas, NV. The cost to attend is $1,395 for WOMMA members and $1,695 for non-members.
MeetingPower to the People, sponsored by PR Week, will be held November 14 in New York, NY. The cost to attend is $845.
MeetingReputation Management Strategy, sponsored by PR Week, will be held November 27 in London. The cost to attend is £599+VAT.
MeetingContent Strategies Summit, will be held December 5-7 in Miami, FL. The cost to attend is $2,699.
Meeting6th Annual Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort, sponsored by Ragans, will be held February 6-8 in Orlando, FL. The cost to attend is $1,095.
MeetingPR Measurement Summit, sponsored by Ragan Communications, will be held March 19-20 in Washington, DC. The cost to attend is $495 for members and $645 for non-members.
PR Awards2012 Bulldog Digital/Social PR Awards, sponsored by Bulldog Reporter. Submission deadline is October 12.

PR & Marketing Job Openings

The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing and Public Relations Assistant — Criterium Engineers
Social Media Specialist — Home Depot
Director of Communications — BAYDA Home Health Care
Public Relations Consultant — Plante Moran
Corporate Communications Manager — Boehringer Ingelheim
Director of Marketing and Communications — 4Entertainmentjobs.com
Account Executive — Crosby-Volmer International Communications
Creative Communications Director — Midan Marketing
Public Relations Account Assistant — Diamond Public Relations
Director of Communications — Houston Grand Opera
Communications Associate — School Choice Ohio
Communications Manager — REDF
Marketing Positions
Marketing and Public Relations Assistant — Criterium Engineers
Social Media Specialist — Home Depot
Sr. Marketing Communications Manager — Natus Medical Incorporated
Director of Marketing and Communications — 4Entertainmentjobs.com
Marketing & Social Media Coordinator — Davies Public Affairs
Marketing Manager — El Pollo Loco
Marketing Communications Manager — American Academy of Neurology
Magazine Editor — Franklin & Marshall College
Marketing & Sales Director — Pomperaug Woods, Inc
Social Media Strategist — lotus823

Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services

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ONLINE SOCIAL MEDIA MONITORING
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide. CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups. Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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