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Media Monitoring News Archives

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Web version
CyberAlert: Nobody Monitors and Measures the Media Better
October 2013 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article
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(Courtesy of ePublicist)

Media Monitoring for Online Reputation Management: Proactive & Reactive Strategies

Search Engine Watch
PR and online reputation managers should use media monitoring not just to react to negative comments, but also as a proactive approach to find issues before they escalate. Brands can protect and improve their online image with media monitoring and a few of the recommended online reputation management best practices. Read More
Public Relations

Digital PR: The Inbound Marketing of Public Relations

Beast of Traal
Traditional PR methods — press releases, emails and phone calls — are just as intrusive as traditional marketing methods. The new paradigm is digital PR that makes PR an "inbound" practice rather than push PR. Read More

Optimizing PR Content for Google's Hummingbird Algorithm

Forbes / SHIFT Communications / Spin Sucks
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(Courtesy of Mike Baird)
Google's Hummingbird algorithm moves search results beyond keywords and links. PR pros can optimize content for Hummingbird by networking with peers and creating content for consumers to interact with. Keywords still matter, but connections made to relevant topics and people now matter more. Read More

Upgrading from the Standard Press Release

Crisis Blogger / Yahoo
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There is still a time and place for press releases, but the digital age calls for real-time responses via social media and online newsrooms. As Amazon's Kindle team recently proved, the media takes note of innovative methods to disseminate information. Read More

Qualities of Winning PR Campaigns

The Holmes Report
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(Courtesy of Kern & Sohn)
Recent campaigns prove PR has risen to the challenge of creating big brand-building ideas, based on the PR campaign winners of The Holmes Report's Global Creative Index competition. The winners act as superb examples to better understand and emulate creative and effective PR campaigns. Read More

PR Measurement: Effective Approaches from the Barcelona Principles

Vocus Blog
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(Courtesy of Gavin Brogan)
PR departments must measure their success in terms of inputs, outputs and outcomes. Ardi Kolah defines each metric and describes the benefits PR pros receive from measuring each. Measuring outcomes is the favored basis for calculating the success of PR activities. Read More
Marketing& Social Media

The Google Memory Mystery Demystified: How Link Velocity & Content Velocity Impact Your Site

Brian Burt
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(Courtesy of Brian Burt)
Google remembers your site's past activity, and it brings up those memories when calculating a site's search engine ranking. Google values inbound links as well as the "depth" and "weight" of your site's content. Read More

How Google + Can Boost Your Business

Jason Huff
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Businesses looking to increase their marketing outreach should learn how to use Google+ and all Google-related services for integration and SEO purposes. Google's ownership with YouTube also makes posting videos a beneficial search ranking strategy. Read More

Using Psychology in Marketing Content to Convert Customers

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(Courtesy of Liz Henry)
The benefits of social media extend beyond sharing information and connecting with customers. By addressing their audience's psychological needs, companies and brands can use social media networks to change their audiences' behaviors, according to behavioral psychologist Sean Young. Read More

Marketing Content that Attracts Readers: Recipes and Examples

Explore B2B / Heidi Cohen
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(Courtesy of SweetOnVeg)
The ingredients for effective content marketing include curation apps, new spins on popular topics and easy-to-scan material. For innovative content ideas, Heidi Cohen examines various types of businesses and their successful content strategies. Read More

Social Media Clockwork: When to Post, Email and Blog

Fast Company
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(Courtesy of Elliot Bennett)
The time of day you choose to post content on social media substantively impacts the click-through rates and engagement that the content receives. Studies indicate social media posts on weekends produce improved results. Read More
Fun and Inspiration

How to Foster Positive Conversations and Deal with Angry Customers

Farnam Street Blog / Lifehack
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(Courtesy of muhawi001)
Communications professionals frequently interact with important stakeholders and customers. Two recent articles address the best methods to keep these conversations pleasant, and what to do if a confrontation erupts. Read More
Conferences and Webinars
DMA 2013, hosted by Direct Marketing Association, will be held Oct. 12 in Chicago, IL. The cost to attend is $1,999 for members and $2,499 for non-members.
Pivot Conference, hosted by The Tomorrow Project, will be held Oct. 15 in New York, NY. The cost to attend is $1,995.
Eloqua Experience 2013, hosted by Oracle Corporation, will be held Oct. 23 in San Francisco, Ca. The cost to attend is $1,599.
The Role of Communications in Creating Best Places to Work, hosted by Ragan Communications and Great Place to Work, will be held Nov. 6 in Oklahoma City, OK. The cost to attend is $1,045 for members and $1,295 for non-members.
Internet Summit 2013, hosted by TechMedia, will be held Nov. 12 in Raleigh, NC. The cost to attend is $295.
2013 Best Practices in Video for Communicators Summit, hosted by Ragan Communications, will be held Nov. 12 in Chicago, IL. The cost to attend is $895 for non-members and $745 for members.
Word of Mouth Marketing Summit 2013, hosted by Word of Mouth Marketing Association, will be held Nov. 18 in Nashville, TN. The cost to attend is $1,295 for non-members and $995 for members.
White Papers and eBooks
100 Social Media Mistakes You Do Not Want to Make. 100 common mistakes that could stand in the way of your social media marketing success.
2013 Social Marketing Benchmark Study. Insights into the latest best practices for inbound and content marketing and the types of content effective for engaging buyers.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Marketing Positions
Quote of the Week
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"Don't spend too much time trying to choose the perfect opportunity, that you miss the right opportunity." — Michael Dell, founder of Dell, Inc.
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Quotes of the Week
Factoids of the Week
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Compared to last year, there are 13 times as many jobs on that require social media skills. (Indeed)Tweet this
46% of The New York Times' overall digital traffic comes from mobile devices. (The New York Times)Tweet this
62% of people are more likely to engage with brands that integrate social media content into their owned properties. (Mass RelevanceTweet this
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Factoids of the Week
Two Best Values
CyberAlert Radio
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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