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CyberAlert: Nobody Monitors and Measures the Media Better
October 2013 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article
PR News Measurement Guidebook ffffff
Courtesy of the World PR Report

World PR Report: Digital & Social Services PromoteAgency Growth

World PR Report
By offering digital and social media services, PR agencies have the opportunity to take market share from other communications disciplines and play a leading strategic role in corporate reputation and brand building. According to the World PR Report 2013, optimism among PR agency leaders strongly correlates to their pace of evolution to new social and digital communications. The report also reported an 8 percent growth in the global PR industry —the third consecutive year of growth at that level. Read More
Public Relations

How to Pitch Infographics and Creative Content to Journalists & Bloggers

Muck Rack / Social Fulcrum
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Courtesy of Mike Licht
Creative content can crash and burn if PR staff or agency personnel don't pitch it the right way. Adrienne Erin's pitching guide addresses the best ways to choose a publication, identify editors to pitch, and write a pitch that draws their interest. One tactic to getting published: timing. By "piggybacking" off an already-popular topic, PR pros can boost their content's chances of moving into the spotlight. Read More

Successful PR Pitches Connect with Both Journalists and Consumers
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Courtesy of James Jordan
Story pitching success requires identifying and segmenting the real audience — readers, not journalists. Before pitching to reporters, ask: What is the story for my real audience? How does the client/company fit into the story? What do reporters need to tell that story? Read More

Effective Content Marketing Requires Collaboration of PR and Marketing

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Courtesy of Shelley Panzarella
Audiences come because of PR, and stay because of marketing. Keith Ecker asks: If both departments share similar goals, why not work in tandem? Example: When members of a PR team work on a press release, they should invite marketing personnel to determine how the release can be repurposed as content for the blog or newsletter. Read More

Presentation Tips: How to Speak Your Audience's Language

Heidi Cohen / Mr. Media Training
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Courtesy of Photo Extremist
To improve your next presentation at a conference or with a client, Heidi Cohen tells communications professionals to think of the presentation as another form of content marketing. Her advice: create scanable slides, integrate the brand throughout the presentation and make slides tweet-friendly. Body language is equally important as content in the presentation, Brad Phillips adds. Read More

Questions PR Agencies Should Ask Prospective Clients

Business 2 Community
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Courtesy of Raymond Bryson
The Young Entrepreneur Council asked successful entrepreneurs "What are the most important questions to ask a potential client?" The answers provide worthy insights for PR firms pitching prospects. Among the questions: "What do (and don't) you need?" The answer will help customize your offer to them, or perhaps take a pass. Read More

Follow-up Calls to Reporters are Ineffective

Prolific North
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Courtesy of Daniel Oines
Follow-up calls make no difference as to whether a reporter will cover a story or not, according to a Twelve Thirty Eight PR poll. Read More
Marketing& Social Media

Content Marketing: Roundup of How-To Guides

Business 2 Community / Who is Hosting This?
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Courtesy of Who Is Hosting This?
Whether beginners, intermediates or experts, marketers must always keep up with the latest industry trends. Brian Morris shares 10 of the most recent and helpful marketing guides in "10 Marketing Cheat Sheets." One of the ultimate goals of a marketer: viral content. According to Jonah Berger, the six key factors necessary for viral content include emotion, social currency, triggers, public observability, practical value, and storytelling. Read More

Brands that Connect with Customer Emotions Outperform Competitors

Fast Company / APCO Worldwide
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Courtesy of Chris Costes
Cause marketing doesn't just give brands a compelling story to tell their customers: brands that positively affect society outperform the stock market by 120%, according to a recent study. To transform into a purpose-driven brand, Jessica Blotter encourages companies to inspire their employees to become brand advocates and make engagement a key social media metric. Read More

Strong Stories Pack Punch, Get Right to the Point

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Courtesy of Peter Dutton
Nick Morgan shares several lessons for effective storytelling, based on a compelling 3-minute video from Thailand. Read More

Unforgettable Viral Videos Prove Humor a Powerful Marketing Tool

JonJon Yeung
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Courtesy of Specsavers
Funny video campaigns can be a big risk. Get them wrong and you could damage your brand. But get people to laugh, and your video could become a viral hit on YouTube. JonJon Yeung examines three brands that took a risk by using humor to communicate their brand message. The key ingredient: knowing where to draw the line between "funny" and "inappropriate." Read More

Mining for Social Media Gold: Finding Insights that Meet Business Objectives

360 Connext / Target Marketing
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Courtesy of Jeremy Schultz
After social media monitoring data, businesses often find it difficult to take action based on the data and insights. Knowing a conversation exists doesn't serve any value — marketers must identify how it will impact their brand. According to Michelle Vangel, the key is to connect the dots between consumer actions and business objectives. Read More

Social TV: The Next Big Thing

ClickZ / Adweek / Defamer / Digital Trends
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Courtesy of Sarah Reid
The recent announcement of Nielsen Twitter TV Ratings marks the emerging interest in social TV, which Marko Muellner predicts will be the next big thing. Social TV will allow marketers to extend the reach of TV ads to digital consumers. However, big brands have yet to see real business value from social TV efforts. Social TV hasn't convinced or converted marketers like Beejoli Shah, who explains the most tweeted-about shows do not reflect the highest-rated shows. Read More
More Articles We Like

Google Shared Endorsements: How to Opt Out

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Courtesy of Google
Google recently updated its terms of service allowing it to use your name, face, reviews and social activities in what it called "Shared Endorsements." If you object to having Google share your information, Alan Henry explains how to opt out of Shared Endorsements. Unlike many services, Google has actually made opting out quite easy for those concerned about privacy and commercial exploitation. Read More
  • Nurse Reveals the Top 5 Regrets People Make on Their Deathbed A longtime hospice care nurse reveals the most common regrets of her patients, including "I wish I didn't work so hard." Read More
  • 5 Ways to Deter Credit Card Fraud "Card-not-present" fraud, where crooks use stolen data to buy things online or via phone, is soaring. Consumers would be wise to employ a few simple measures to protect themselves from getting ripped off. Read More
  • 13 Ways to Attract More Webinar Attendees Beth Hayden shares 13 ideas for attracting a crowd to your webinars, summits and other virtual events. Read More
  • PR Daily's 2013 Digital PR Award Winners Studying winners is a great way to generate winning ideas. This year's winners include some of the most recognized names in the PR industry. Read More

  • Conferences and Webinars
    Spotlight on Global Corporate Social Responsibility, hosted by Strategic and Competitive Intelligence Professionals, will be held Oct. 30. The webinar is free to attend.
    The 2013 Social Media Awards, hosted by PR Daily, is accepting entries through Oct. 25. The entrée fee is $249.
    SES Chicago, hosted by ClickZ, will be held Nov. 4 in Chicago, IL. The cost to attend is $2,195.
    Why Social Media Broke PR — and How You Can Fix It, hosted by Christopher Penn, will be held Nov. 6. The webinar is free to attend.
    Word of Mouth Marketing Summit 2013, hosted by Word of Mouth Marketing Association, will be held Nov. 18 in Nashville, TN. The cost to attend is $1,295 for non-members and $995 for members.
    Creating Powerful Content for PR and Media Relations, hosted by Discovery Communications, will be held Nov. 20 in Silver Spring, MD. The cost to attend is $695 for non-members and $545 for members.
    White Papers and eBooks
    How Search Engine Optimization Can Dramatically Improve Your PR Strategy: 5 Steps for Optimizing Your Press Releases and Online Media Room. An outline of the important needs of journalists as well as vital considerations for optimizing online media rooms for all constituents.
    86 Inbound Marketing Charts to Use in Your Next Client Presentation. A compilation of charts and statistics from the recently released 2013 State of Inbound Marketing Report. Benchmark data on inbound tactics, keys to building a successful inbound team, and commentary from industry leaders.
    Job Openings
    The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
    Public Relations Positions
    Marketing Positions
    Quote of the Week
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    "You must tell a story worth telling to be a brand worth sharing."
    Simon Mainwaring, founder and CEO of We First, Inc.
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    Quotes of the Week
    Factoids of the Week
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    40 of the top 50 posts of all time on Reddit are either images or videos. (Moz)Tweet this
    On average, businesses spend 41% of their social advertising budget on Facebook, compared to 18% on LinkedIn and 17% on Twitter. (Econsultancy)Tweet this
    98% of journalists say the follow-up call from PR pros don't work. (Twelve Thirty Eight PR)Tweet this
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    Factoids of the Week
    Two Best Values
    Omnibus News Feed
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    CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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    Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
    CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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