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Media Monitoring Newsletter Archives

10 Easy Website Changes That Can Increase Conversions

October 2014 Issue #1

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Web version
CyberAlert: Nobody Monitors and Measures the Media Better
October 2014 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Featured Article
10 Easy Website Changes That Can Increase Conversions
Campaigns, contests and content can boost conversion rates significantly — but those all take planning and time. Small changes to key landing pages can improve conversions immediately. We present 10 case studies where small website changes made big improvements in conversion, based on Zach Bulygo's research of "100 Conversion Optimization Case Studies." Read More »
Public Relations
4 Ways to Gather Customer Feedback for PR Content
Courtesy of Stuart Miles via
Customer testimonials are the most convincing way to persuade prospects to make a purchase. Since gathering feedback for testimonials can be challenging, you might want to follow these four proven ways to collect trustworthy customer feedback. Read More »
Derek Jeter on PR: Ask Better Questions, Get Better Answers
Courtesy of Keith Allison
Known among sportswriters for being reticent and bland in interviews, Derek Jeter offered solid PR advice: "[The press] ask boring questions. Give me a different question, and I'll give you a different answer." The advice should resonate for PR pros getting quotes for news releases: if you ask the right questions, you'll get more interesting answers. Read More »
4 Channels PR Needs to Monitor in Addition to Online News
News is not the only source of influence for consumer purchasing decisions, so it shouldn't be the only channel that PR monitors. The growing influence of social media channels requires integrated monitoring to capture all mentions and fully understand consumer sentiment. Read More »
Nieman Lab
News Aggregator Feeds Enable Organizations to Offer Real-Time Content to Audiences
As a brand tool, live feeds add real-time news to the company press room. Organizations that integrate news feeds in their websites can use media to position themselves as a resource for audiences. Read More »
Marketing& Social Media
CMI / Skilled Up / Buffer / Search Engine Journal
Content Recycling Methods to Bring Your Best Posts Back to Life
Courtesy of
If an older blog article is informative and engaging, don't bury it in your archives. Marketers can recycle content in two ways: by repurposing old posts into new content and by revisiting older articles via social media. Read More »
Search Rank / Muck Rack
Why No One is Sharing Your Infographic
Successful infographics must include three core attributes: attractive design, useful and relevant information, and a well-planned marketing strategy. If you're wondering why your infographic doesn't get guest blog mentions or social shares, consider these possible causes. Read More »
Google's typical SEO advice is "content is king." But is content the only thing that matters? Chris Abraham asserts that even a great piece of content won't see page-one results if it doesn't incorporate a number of key "technical" SEO methods. Read More »
How to Blend SEO with Content Marketing to Drive More Traffic
Courtesy of Daniel Lee
SEO brings people to your website, but good content keeps them there. Organizations that want more traffic that's more engaged need to make sure their SEO and content marketing efforts complement each other. Read More »
The 7 Sins of Social Media Marketing
Courtesy of Tom Fishburne
When you stuff your fans' timelines full of ads and spam, you break one of the seven deadly sins of social media marketing. Tom Fishburne of Marketoonist created a comicstrip illustrating the other "deadly sins" of social media to remind marketers that loud, spammy content annoys target audiences…a lot. Read More »
5WPR / CyberAlert
Will Ello Become the New Social Media Home for Anti-Facebook Consumers?
A new social network called Ello is being touted as the "anti-Facebook" for its stand against advertising. Ello also promises not to sell user data to advertisers. The new network may be an opportunity for brands to establish themselves as trustworthy to the growing anti-social network crowd. Read More »
More Articles We Like
The New York Times
Elevation Group
Huffington Post
Conferences and Webinars
Webinar: Hooked: How to Build Habit-Forming Products, presented by Nir Eyal, will be held Oct. 8.
Webinar: The Future of Search: Drive Big Profits with Competitive Intelligence, presented by Michael Stricker, will be held Oct. 16.
Hero Conf Conversion Summit will be held Oct. 14 in Indianapolis, IN. The cost to attend is $749.
Ascend Digital Marketing Summit 2014 will be held Oct. 22 in Philadelphia, PA. The cost to attend is $499.
The New Public Relations: How Content Marketing and Brand Journalism Have Become the Next Great Practice in PR, hosted by PR Daily, will be held Nov. 5 in New York, NY. The cost to attend is $845 for members and $995 for non-members.
Inbound Marketing Summit will be held Nov. 11 in Boston, MA. The cost to attend is $299.
White Papers and eBooks
Solving Marketers' Cross-Channel Digital Conundrum with Real-Time Marketing. RadiumOne Connect. This white paper teaches you to stop marketing in silos and start engaging based on a holistic view of the customer.
One Tough Question: Marketing Measurement eBook. Direct Marketing News. With this eBook, you'll learn how to pinpoint what's not working in your marketing campaign and how to revamp your strategy.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
CyberAlert Job Opportunity: Newsletter Editor
CyberAlert is currently seeking editors in the air transport, pharmaceutical and telecommunications industries to select and edit news articles for CyberAlert's news brief service. The editor should have the ability to identify important stories for client companies and be able to write short summaries (two to three sentences) about each story.
Click to Apply
Public Relations Positions
Police Public Relations Manager - City of Fort Collins
Public Relations Coordinator - Lord & Taylor
Public Relations Account Executive - SBC Advertising
VP Public Relations - Janus Capital Group
Assistant Director of Media Relations - University of Nevada, Las Vegas
Public Relations Lead - Harley-Davidson
Manager, PR & Social Media - Doctor on Demand
Account Executive - Waggener Edstrom
Marketing Positions
Digital Marketing Coordinator - YRC Freight
Specialist, Product Marketing - Steelcase
Brand Experience Merchandise Coordinator - The North Face
Marketing Manager - The Madison Square Garden Company
Customer Marketing Analyst - Abercrombie & Fitch
Marketing & Event Manager - Travis Wolff
Marketing Coordinator - GSS Infotech
Global Marketing Analyst - NetJets
Quote of the Week
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"To be persuasive, we must be believable. To be believable, we must be credible. To be credible, we must be truthful."
Edward R. Murrow, American broadcast journalist
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Quote of the Week
The 2014 Measurement Handbook for PR, Marketing and Social Media
Factoids of the Week
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The new ad-free social network Ello is receiving 30,000 requests to join per hour. (Econsultancy)Tweet this!
86% of people leave a website when they're asked to enter contact information. (Janrain)Tweet this!
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Best of Previous Issues
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Best of Previous Issues
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