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Media Monitoring Newsletter Archives

Why the PR Community Should Abolish Long-Term Media Monitoring Contracts

October 2014 Issue #2

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Web version
CyberAlert: Nobody Monitors and Measures the Media Better
October 2014 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Featured Article
William Comcowich, CEO of CyberAlert, is urging the entire PR industry to refuse to sign long-term media monitoring contracts. Long-term contracts work entirely in favor of the media monitoring vendor, according to Comcowich — and the vendors' justifications for long-term contracts are false promises. By abolishing long-term media monitoring contracts, PR clients will have greater flexibility in selecting media monitoring services, and vendors will be compelled to deliver more attentive customer service. Read More »
Public Relations
5 Homework Assignments for PR to Complete before Pitching
Courtesy of Ed Schipul
The most successful PR professionals do their homework on journalists and publications before they pitch. These research tips can guide PR pros to better understand the journalist's topic, angle and writing style. Read More »
CyberAlert / ABC Open
Tips for Using Photography as a PR Tool
A compelling PR photo can convince a journalist to publish a story and convince your audience to follow a call to action. Public relations professionals who follow these photography tips can gain an edge against competing pitches and blog articles Read More »
AdAge / ClickZ / PR Week / Mashable / The New York Times / AdExchanger
5 Noteworthy PR and Marketing Takeaways from Advertising Week
2014 Advertising Week brought together thousands of influencers to discuss new PR and marketing trends and data. Here are noteworthy insights and findings from Advertising Week that underlie effective PR and marketing strategies. Read More »
The Corporate Event Planning Checklist for Public Relations Professionals
Courtesy of Nuchy Lee via
Corporate events can build brand awareness, generate leads and establish presenters as thought leaders. The key is to identify an audience that will learn and benefit from your event, and develop convincing promotional messages that communicate how the event will deliver value to attendees. Read More »
Marketing& Social Media
3 Major Changes Google Made Quietly Since August
Many changes in Google search algorithms are widely analyzed. But some changes seem to slip under the radar of PR, marketing and SEO professionals. We've identified three changes Google made recently that warrant more attention from communications professionals. Read More »
Lower Search Rankings Are Seeing More Click Activity, Study Shows
Courtesy of Mediative
People have changed the way they look at and click through search engine results, according to an eye-tracking study published by Mediative. The study found that businesses positioned lower on the search results page see more click activity than they did several years ago. Read More »
HubSpot / LinkedIn / Koozai
Content draws potential consumers in and introduces them to the brand, but remarketing is what pulls them back to finish the deal. Using remarketing campaigns, marketers can place their brand messages in front of "warm" leads who have previously engaged with the brand. Read More »
7 Video Marketing Metrics Better Than View Counts
Courtesy of Wistia
View counts have value, but marketers must take a more holistic view to understand a video's true impact. Alyce Currier shares seven video marketing metrics that offer a more complete view of video performance, and matches each metric to specific marketing goals. Read More »
Russel Cooke (Guest Post)
The To-Don'ts of Social Media Marketing
Courtesy of Sheela Mohan via
Brands that poorly manage their social media presence lose out on the benefits of powerful social media content and put their reputations at risk. Avoid these "to-don't" social media marketing tactics to keep your brand on track. Read More »
The Atlantic
Psychological Triggers That Impact Buying Decisions
Courtesy of Allan Ajifo
When a person does something nice for you, you feel obligated to return the kindness. This instinct is called the reciprocity effect. By understanding psychological behaviors like these, marketers can create content that drives consumers to buy. Read More »
More Articles We Like
Blogging Evangelist
Apple Insider
Conferences and Webinars
Webinar: Take the "Blah" Out of Blogging: How to Build a Company Blog That Isn't Boring, hosted by The Association of Strategic Marketing, is available on demand.
Webinar: What You Need to Include in Your 2015 Search Marketing Plan, hosted by ClickZ, will be held Oct. 23.
DMA 2014 will be held Oct. 25 in San Diego, CA. The cost to attend is $1,999.
2014 iMedia Breakthrough Summit, hosted by iMedia Connection, will be held Oct. 26 in Atlanta, GA. Visit the website to request an invite.
The New Public Relations: How Content Marketing and Brand Journalism Have Become the Next Great Practice in PR, hosted by PR Daily, will be held Nov. 5 in New York, NY. The cost to attend is $845 for members and $995 for non-members.
Inbound Marketing Summit will be held Nov. 11 in Boston, MA. The cost to attend is $299..
SMX Social Media Marketing will be held Nov. 19 in Las Vegas, NV. The cost to attend is $1,495.
White Papers and eBooks
5 Ways to Measure Content Marketing Effectiveness. Oracle. A five-step process to prove marketing's value and grow your business.
An Introduction to Employee Advocacy. Dynamic Signal. Employee advocacy is an emerging marketing strategy where companies empower influential employees to authentically distribute brand-approved content and create original content.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
CyberAlert Job Opportunity: Newsletter Editor
CyberAlert is currently seeking editors in the air transport, pharmaceutical and telecommunications industries to select and edit news articles for CyberAlert's news brief service. The editor should have the ability to identify important stories for client companies and be able to write short summaries (two to three sentences) about each story.
Click to Apply
Public Relations Positions
Public Relations Manager - Shriners Hospitals for Children
Manager, Corporate Communication - Abercrombie & Fitch
Senior Account Executive - Emerging Media
Specialist, Public Relations - Hawaiian Airlines
Director of Communications, Alumni Relations & Resource Development - Harvard University
PR/Media Professional - McCue & Associates LLC
PR & Corporate Communications Specialist - Wrike
DVP, PR & Events - Lord & Taylor
Marketing Positions
Social Media Community Manager - Regions Financial Corporation
Marketing Associate - Cine-Med, Inc.
Senior Account Manager - Mars Chocolate North America
Marketing Specialist - Fanatics, Inc.
Digital Marketing Strategist - Gigya
Manager of Community Relations - The Waters Senior Living on Mayowood
Marketing Program Manager - Avocent
Sales & Marketing Manager - PURE Insurance
Quote of the Week
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"If you don't stick to your values when they're being tested, they're not values: they're hobbies."
Jon Stewart
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Quote of the Week
The 2014 Measurement Handbook for PR, Marketing and Social Media
Factoids of the Week
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Mobile native ads deliver a 5x higher yield rate for publishers and 6x greater conversion for brands over banner ads. (Rubicon Project)Tweet this!
The average attention span of an American dropped from 12 seconds in 2000 to 8 seconds in 2013. (National Center for Biotechnology Information)Tweet this!
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Media Monitoring Triple Play Offer
Best of Previous Issues
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Best of Previous Issues
Gizmo of the Week
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Whistl is an iPhone case designed to help prevent and deter assaults. The case is equipped with three different modes that allow the user to get in touch with friends and authorities quickly, and to emit a bright strobe light and loud alarm to call for help. Read More »
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Gizmo of the Week
No Risk Free Trial
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CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 55,000+ online news sources in 250+ languages each day.
CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
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