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Media Monitoring Newsletter Archives

The Spammy Press Release That's Ruining PR's Credibility

October 2014 Issue #3

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Web version
CyberAlert: Nobody Monitors and Measures the Media Better
October 2014 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Featured Article
CyberAlert / LinkedIn
The Spammy Press Release Thats Ruining PRs Credibility
Courtesy of Stuart Miles via
A recent press release illustrates the reasons for PR's reputation problem: spinning and spamming. Ironically, it's written by a "media company" that offers press release writing services. Spammy press release tactics like these undermine PR's credibility as an industry. Read More »
Public Relations
CyberAlert / Entrepreneur / Mashable
Why Brands Need to Monitor and Participate in Online Forums
Brand participation in online forums demonstrates a willingness to listen and collaborate with audiences. When customers have a question or issue, the Internet is the first place they go. As a result, forums have emerged as an effective tool for ongoing communication with customers. Read More »
CyberAlert / AdAge
Church and State Unity: 6 Things Publishers and PR Can Learn from Each Other
The separation of church and state (editorial and advertising) is crumbling. Journalists are being hired to write native advertising content, and PR people are taking on roles as "brand journalists" to produce content marketing. Both publishers and PR can benefit by learning the rules of their new roles. Read More »
How to Become an Expert on Your Next Press Release Topic
Courtesy of Alan Cleaver
Like journalists, PR pros must be able to learn new subjects quickly and explain them clearly to their audiences. This can get especially complicated for companies that offer high-tech devices, pharmaceuticals, and other products that require descriptions outside of "layman's language." Corey Eridon's tips for becoming a quick study will come in handy next time you're asked to write a press release about an unfamiliar topic. Read More »
Marketing& Social Media
Rohan Ayyar
The Secret Affair between Images and Website Engagement
The right image captivates the eye and, in just one glance, communicates more to the reader than just words can convey. Here are some ways marketers can harness the power of images to increase engagement and conversions on their websites. Read More »
Mobile Marketing: Integrating the Sidekick into Your Strategy
Courtesy of Ingrid Richter
Most brands focus on digital marketing as the hero, and relegate mobile to the role of sidekick. It's not an optimal approach, given that consumers now spend 39% of their Internet time on smartphones and 12% of that time on tablets. Fully integrating mobile into the marketing mix is one of the five "golden rules" of mobile that some companies overlook. Read More »
A Lesson for CEOs: How College Presidents Are Engaging on Twitter
Many college presidents are getting more engaged with their audiences on Twitter and other social networks. Corporate CEOs and heads of non-profit organizations should take note of Twitter accounts of these college presidents. They serve as worthy examples of effective leadership through social media. Read More »
Survey: Sponsored Social Media Content More Effective Than Display Ads
Courtesy of Izea
Experienced marketing practitioners rated sponsored social content the most effective marketing method in Izea's State of Sponsored Social report. The report offers additional key findings that can help companies make decisions about marketing strategies and campaigns. Read More »
The New York Times
Leveraging Insta-Fluencers for User-Generated Content on Social Media
Courtesy of Jared Chambers
Marketers are leveraging the skills and social entourage of "Insta-fluential" photographers to market to younger audiences on visual social networks like Instagram. Essentially, the photos are user-generated content. Though the content was produced by paid influencers rather than brand advocates, its effect is the same: user-generated content maximizes the reach and credibility of brand content. Read More »
More Articles We Like
Bill Gates - LinkedIn
Step In Communication
Conferences and Webinars
The New Public Relations: How Content Marketing and Brand Journalism Have Become the Next Great Practice in PR, hosted by PR Daily, will be held Nov. 5 in New York, NY. The cost to attend is $845 for members and $995 for non-members.
Inbound Marketing Summit will be held Nov. 11 in Boston, MA. The cost to attend is $299.
The Incite Summit: East will be held Nov. 12 in New York, NY. The cost to attend is $1,795.
WOMMA Summit 2014 will be held Nov. 17 in Hollywood, CA. The cost to attend is $1,395 for members and $1,695 for non-members.
Webinar: Using Digital Marketing Analytics, hosted by Chuck Hemann, will be held Nov. 18.
Webinar: Video Best Practices for B2B and B2C, hosted by Ragan Communications, will be held Nov. 21. The cost to register is $345 for non-members and $245 for members.
White Papers and eBooks
Tip Sheet - Retargeting Tricks & Trends. Chief Marketer. Discover ideas for more controlled and effective B2B retargeting and ways to make your personalized digital advertising feel welcoming.
Digital Body Language: Reading and Responding to Your Prospects' Digital Buying Behavior. Oracle. Smart businesses are reading and responding to the "digital body language" of their prospects. This body language is revealed through online activities such as website visits, white paper downloads and email responses.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Manager, Communications & PR - Alzheimer's Association, Maine Chapter
PR Manager, Student Programs & Media - Amazon LLC
Social Media Strategist - J Public Relations, Inc.
Product Communications & PR - Dropbox
Director, Community & Corporate Relations - Orbis Education
Corporate Executive Relations - Apple
Community Relations Coordinator/Counselor - Au Pair in America
Publicity Marketing Specialist - City of Fort Collins
Marketing Positions
Social Media Specialist - Integrated Electronics Technologies
Marketing Communications Specialist - Experian
Assistant Marketing Manager, Email & Digital - Crate & Barrel
Marketing & Corporate Communications Manager - F&M Trust
Marketing Specialist - Hologic
Marketing Project Manager - Mercy Health
Marketing Specialist - Active Network
Digital Marketing Specialist - Pacific Sunwear
Quote of the Week
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"We often miss opportunity because it's dressed in overalls and looks like work."
Thomas Edison
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Quote of the Week
The 2014 Measurement Handbook for PR, Marketing and Social Media
Factoids of the Week
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53% of marketers used sponsored social content this past year, making it the second most-used digital marketing tool. (Izea)Tweet this!
51% of Americans trust user-generated content over information found on a company websites (16%) (Bazaarvoice)Tweet this!
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