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Media Monitoring Newsletter Archives

5 PR Tactics That Celebrities Taught Us

October 2014 Issue #4

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Web version
CyberAlert: Nobody Monitors and Measures the Media Better
October 2014 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Featured Article
5 PR Tactics Celebrities Employ that Companies Can Emulate
Courtesy of Keith Allison
PR can learn a thing or two from celebrities with a strong media presence. We've chosen five celebrities whose efforts serve as exemplary PR lessons. The next time your client or company plans a major announcement or product launch, consider employing some celebrity media tactics to generate buzz. Read More »
Public Relations
How to Dissuade PR Clients from Old-School SEO Techniques
Courtesy of Duncan Hull
Some PR clients and executives remain attached to old-school SEO techniques, like link schemes and keyword stuffing. Kristina Kledzik explains how PR pros should respond when a client or boss insists on using outdated methods. Read More »
TMCnet / Econsultancy
Emotional and Practical Metrics to Measure Customer Experience
Courtesy of David Castillo Dominici via
Customer experience predicts business success. But it's also one of the most difficult factors to measure. To get an accurate measure of customer experience, businesses must look into how customers feel about a brand (emotional metrics) and why they feel that way (practical metrics). Read More »
Social Listening, Employee Empowerment and Other Ways to Manage Reputation
Courtesy of Stuart Miles via
Corporate reputation management has always been a concern for businesses. In the past, companies could manage reputation by carefully controlling the flow of information. Now that consumers dominate the public dialogue, companies must sharpen their corporate reputation activities. Here are some methods. Read More »
5 Ways to Get Publicity without Sending a Press Release
With PR professionals outnumbering journalists by nearly 5:1, press releases aren't always the best way to stand out. More refined PR tactics can better capture the attention of journalists and bloggers and earn placements — without relying on press releases. Read More »
Isaac Asimov: The Secrets to Creating Ideas
Last week, an essay on creativity and ideas by author Isaac Asimov was published for the first time. Though it was written 55 years ago, its contents offer superb lessons for writers and creative thinkers today. Read More »
Marketing& Social Media
CyberAlert / Search Engine Watch / Buffer
Whats the Final Verdict on Content Syndication?
Courtesy of walknboston
Is content syndication a spammy SEO tactic that's grounds for Google penalties? Or is it an effective method for distributing content and establishing thought leadership? After analyzing the indictments against syndication, we give it a thumbs-up. Read More »
Social Fresh / Social Media Examiner
Social Media Marketing: 5 Tactics You Haven't Tried Yet
If you've found a social media strategy that works for you, keep at it. But there is always room for improvement and new approaches. Enhanced social media marketing techniques that keep current followers engaged and reach out to new networks can take your marketing performance from "good" to "great." Read More »
Social Media Ripple Effects: The Value of Real-Time Content
Social media posts about events are 5 times more likely to draw clicks when they're posted within 24 hours of the event, according to research from ShareThis. Implication for PR and marketing professionals: if you're writing about something the next day, you're too late. Read More »
Social Media Users Engage More with Positive Posts, Avoid Following Negative People
Courtesy of Dan Zarella
Recent studies show that social media users become less engaged with negative content on their feed. The studies also found that accounts with negative remarks correlate with fewer followers. The lesson: complaints, trash talk and cynicism DO NOT appeal to consumers on social media. Read More »
Digital Telepathy
Your Website Traffic Just Plummeted. Now What?
Courtesy of Jared Chambers
A sudden dive in traffic, conversions or revenue usually puts marketers into panic mode. Since getting rattled won't do much good, we suggest reviewing Jason Amunwa's troubleshooting tips for problematic metrics. The list identifies usual measurement suspects and explains where to look for the cause of the problem. Read More »
More Articles We Like
LinkedIn - Paul Petrone
Institute for Public Relations
Quick Thought
Keeping track of media contacts can be a nightmare for PR professionals.

Would it make sense to use CRM (customer relationship management) software to manage on-going contacts with journalists, bloggers and influencers?

Should one of the CRM software companies step up and produce specialized relationship management software for use in public relations?
Conferences and Webinars
Webinar: Privacy & Big Data Overload: Balancing What We Want to Know, Need to Know and Shouldn't Know about Customers, hosted by Direct Marketing News and Message Systems, will be held Nov. 4.
The New Public Relations: How Content Marketing and Brand Journalism Have Become the Next Great Practice in PR, hosted by PR Daily, will be held Nov. 5 in New York, NY. The cost to attend is $845 for members and $995 for non-members.
Inbound Marketing Summit will be held Nov. 11 in Boston, MA. The cost to attend is $299.
WOMMA Summit 2014 will be held Nov. 17 in Hollywood, CA. The cost to attend is $1,395 for members and $1,695 for non-members.
Webinar: How to Create Killer Email Conversion Copy, presented by Neville Medhora, will be held Nov. 20.
White Papers and eBooks
Five Ways to Make Omnichannel Customer Support Experience Sizzle. 1to1 Media. Recommendations for enabling a frictionless omnichannel experience, gaining a 360-degree view of customers and arming associates with relevant information.
10 Ways to Build an Email Marketing List. Wyzowl. How do you grow your list of marketing leads? This eBook answers that question and includes advice on building a great sign-up form, which incentives to offer and what content to include in emails.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Communications Specialist - Leo Burnett
Sr. Media Coordinator - URS Corporation
Director, Public Relations, Communications & Social Media - TriCore Reference Laboratories
Community Relations Director - Oak Pointe of Richmond
Director of PR & Communications - Novitex Enterprise Solutions
PR/Social Media Manager - Property Solutions
Global Media Consultant - Country Strategic
Marketing Positions
Assistant Brand Manager - Amway
Sr. Social Media Platforms Strategist - Saatchi & Saatchi
Marketing Communications Consultant - The Principal Financial Group
Marketing Manager, Consumer Communications - Nestle Waters North America
Marketing & PR Manager - Inova Health Systems
Marketing Strategist - Hudl
Digital Marketing Manager - Philips Lifeline
Quote of the Week
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"You never monkey with the truth."
Ben Bradlee, former executive editor of The Washington Post
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Quote of the Week
The 2014 Measurement Handbook for PR, Marketing and Social Media
Factoids of the Week
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86% of companies are considering different approaches to building corporate reputation. (MSLGroup)Tweet this!
87% of consumers feel they should be able to communicate and interact with brands in real-time. (Edelman)Tweet this!
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